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  • 1. IN WHAT WAYS DOES YOUR MEDIA PRODUCTUSE, DEVELOP OR CHALLENGE FORMS ANDCONVENTIONS OF REAL MEDIA PRODUCTS?
  • 2. WHERE HAVE YOUR IDEAS COME FROM? The Main focus I looked at was in the Genre of Britpop. The artists and bands I looked at were, Blur, Pulp, Stereophonics, Oasis, The Arctic Monkeys and many more.
  • 3. TO WHAT EXTENT HAVE YOU BEEN „ORIGINAL‟? We have been different in our music video by being creative. We used animal masks throughout our music video and throughout our research because we wanted to involve something different into our video. We saw something involving animal masks and we thought that would be a good idea to use. So we used a pig mask and a rabbit mask.
  • 4. TO WHAT EXTENT HAS ENTROPY BEEN USED? Entropy is when an image or message is not predictable. Its when a text or message is entropic if it contains unpredictable elements. Throughout our music video there has been many unexpected elements, for example, when the rabbit or pig mask pops up in our video, its very unpredictable.
  • 5. TO WHAT EXTENT HAS REDUNDANCY BEENUSED? Redundancy is when an image or message is of high predictability or conventional. Redundancy is not merely a useful tool in communication, it is absolutely vital, a degree of redundancy is essential to practical communication. Most of our music video is to do with redundancy, its very highly predictable.
  • 6. THEORISTS Nicholas Abercrombie “Television producers set out to exploit genre conventions… it… makes sound economic sense. Sets, properties and costumes can be used over and over again. Teams of stars, writers, directors and technicians can be built up, giving economies of scale.” Steve Neale- Genre = “instances of repetition and difference.”
  • 7. CONVENTIONS OF REAL MEDIA PRODUCTS http://www.youtube.com/watch?v=SIEsmGzo2UE http://www.youtube.com/watch?v=yMazI2ROJXM This music video shows some of the media conventions which we incorporated into our own music video. We incorporated the vintage look into our music video because it most Brit-pop music videos it looked like a main feature for this genre music video.