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The Revolution Will Be Tweeted
 

The Revolution Will Be Tweeted

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Robin Stephenson & Holly Hight facilitated this session for Bread for the World's 2011 Gathering.

Robin Stephenson & Holly Hight facilitated this session for Bread for the World's 2011 Gathering.

Follow up with us on Twitter:
@hollyhight
@robinpnw

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  • Robin review agendaIncludes Facebook
  • Submit questions to Angie using note cards.Raise your cards and she will collect them. You can ask questions at ANY POINT throughout this workshop. We will pause at specific points to address any verbal questions.We won’t be able to answer all questions. We will send you all these resources afterwards along with others. We will potentially answer your questions at a later date.Also, follow Angela on Twitter.
  • So what’s the point?Acknowledge where audience is coming from…
  • While this is exciting, we want to acknowledge that with any new technology or way of communicating, there are some inherent tensions that we need to consider:CollaborationSharingConversationVs.Information overloadInformation integrityPrivacyHow does this impact our lives as people of faith? How can we use social media mindfully? These are important questions to live into.Live in the tension. Learn as you go. Be willing to make mistakes, apologize and move on. Twitter does, so you should, too. Plus if you do, you can always make it a positive. Also, be willing to turn it off for a while. Take a retreat. Step away from the Twitter.
  • So, what’s the point of social media for Bread?Well, of course, iwe are using every tool at our disposal in our work of ending hunger. We recognize that social media is another way for people to relate to each other around issues they care about. So, we want to learn with you.Ultimately, Bread’s social media work is about influencing our elected leaders to change laws and structures to alleviate hunger. That’s our focus. As more and more members of Congress join FB and Twitter, it becomes increasingly important that we learn how to relate to them in this space. This workshop isn’t about those skills per se, but we can go into that if you like.
  • Ok, at this point, some of you may be feeling overwhelmed: What is Facebook? What is Twitter?1-2 question cards.
  • Clare “By making important stuff highly accessible to people who are likely to pay attention and do something with it (works both ways).”Jennifer “I feel better connected with cousins throughout the country that I would otherwise have no contact with at all.”Laura, “remembering people's birthdays”Elizabeth, “ It helps me know when a friend might be having a hard time and appreciate a phone call or email. Ex: Worst day ever!!!!!I also second the perk of seeing people's passions through the links they post, especially people I don't know as well or whose personalities have changed a lot since I first met them. I don't know that it makes me a better friend, but it exposes me to more provacative ideas than I would find on my own.”One friend told me she tries to stay off Facebook, because according to her“ I usually read through an unrealistic spread of emotions/events. So I go on this emotional rollercoaster and don't respond to anybody because I either don't know what to say or I feel like the responsibility for me to be a friend is dispersed across 500 people and I no longer need to respond.” And she is a therapist for soldiers returning from war at the VA in California.So the tensions are real. But the possibilities are real too. Invite Sarah up to share her story with us. Sarah is an America Corps Vista Volunteer from North Carolina.
  • Robin’s Twitter Story
  • Questions
  • PracticumFist 6 minutes field questions.Twitter Robin while Holly sorting questionsBefore going into FB let’s answer a few of your questions.  Take a few more questionsHolly TwitterFew more questions.

The Revolution Will Be Tweeted The Revolution Will Be Tweeted Presentation Transcript

  • “Every generation needs a new revolution.” Thomas Jefferson
  • The Bread Revolution Will Be Tweeted
    What’s the point?
    Relationships.
    Group discussion
    Practicum
    The Anthropology
    Building the movement
    Holly Hight
    California field organizer
    twitter.com/hollyhight
    Robin Stephenson
    Western region field organizer
    twitter.com/robinpnw
  • Questions?
    Submit questions to Angela via index cards.
    Follow Ang on Twitter @Cws_Ang
  • WHAT’S THE POINT OF SOCIAL MEDIA?
  • Social media is a way to…
    • Anyone can be a publisher, a reporter, an artist…
    • Even an activist or a citizen philanthropist!
    Gotta share video
    Why are we so, so excited?
  • Tensions
  • What’s the point of using social media for Bread?
  • Facebook! Twitter!I’m overwhelmed!
    Twitter 101
    People you may not know, but you want to get to know.
    Facebook 101
    People you know, but you may not want to know about them.
  • TESTIFY TO THE POWER!
  • Crowd Sourcing*: What does social media mean to you?
    It’s about relationships.
    As you can see, Robin & I are FB best friends forever (BFFs).
    I assure you that these 24 comments were not all from Robin.
    * Confused by the term? Don’t worry. Sign our sign-in sheet. We will share a “Social Media Glossary” and these slides with you.
  • It’s all about relationships.
    It’s about relationships.
  • It’s all about relationships.
    It’s about relationships.
  • 10,000 fans.
    It’s about relationships.
  • PRACTICUM
  • THE ANTHROPOLOGY
  • Community
    Participant Observation
    Network Ties
    Identify creation
  • Different Communities
    #socialmedia
    #budget
    Anthro
    #extrexepoverty
    Bread
    For the
    World
    #hunger
    #poverty
    #PDX
    #OR
    #Development
    #foreignaid
    #modernizeaid
    Agriculture & Food
  • Maslow’s Hierarchy of Needs
    Self-actualization
    Esteem
    Love/Belonging
    Safety
    Physiological
  • Good Behavior
    shared experience
    authenticity
    dialogue
    Bad Behavior
    shouting
    name calling
    TMI
    Norms
  • Klout
    Hootsuite analytics
    Network Mapping
    Read Blogs
    Practice
    Data
  • COMMUNITY ORGANIZING & SOCIAL MEDIA
  • Citizen Engagement Laboratory
    Drop Glen Beck Campaign
    Target Audience: empower to connect to decision makers
    Online & Offline
    Case Study
  • “A free agent uses social media tools to organize, mobilize, raise fund and communicate with constituents but outside of institutional walls.”
    Beth Kanter & Alisson Fines, The Networked Nonprofit
    FREE AGENT
  • With gratitude: Hacked via Beth Kanter who hacked via David Armano
    The Micro-Sociology of Networks: http://darmano.typepad.com/
    How to Change the Politics of Hunger
  • Free Agency and Bread
    Engage
    Selective RT or personalized sharing
    Chat participation
    Local connection – news media, outreach, events
    Find influencers in your city or state
  • Be strategic
    Know your audience
    ENGAGE your community
    Integrate tools!
    Facebook / Twitter / Meet Up / Google Groups / Blog
    DRIVE TRAFFIC to BREAD.
    Bread Teams
    Flour Power! Bread’s Softball Team
  • Bread Social Media
    Subscribe to our RSS feed at www.bread.org
  • Robin Stephenson
    @robinpnw
    Holly Hight
    @hollyhight
    @bread4theworld
    www.facebook.com/breadfortheworld