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The Revolution Will Be Tweeted

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Robin Stephenson & Holly Hight facilitated this session for Bread for the World's 2011 Gathering. …

Robin Stephenson & Holly Hight facilitated this session for Bread for the World's 2011 Gathering.

Follow up with us on Twitter:
@hollyhight
@robinpnw


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  • Robin review agendaIncludes Facebook
  • Submit questions to Angie using note cards.Raise your cards and she will collect them. You can ask questions at ANY POINT throughout this workshop. We will pause at specific points to address any verbal questions.We won’t be able to answer all questions. We will send you all these resources afterwards along with others. We will potentially answer your questions at a later date.Also, follow Angela on Twitter.
  • So what’s the point?Acknowledge where audience is coming from…
  • While this is exciting, we want to acknowledge that with any new technology or way of communicating, there are some inherent tensions that we need to consider:CollaborationSharingConversationVs.Information overloadInformation integrityPrivacyHow does this impact our lives as people of faith? How can we use social media mindfully? These are important questions to live into.Live in the tension. Learn as you go. Be willing to make mistakes, apologize and move on. Twitter does, so you should, too. Plus if you do, you can always make it a positive. Also, be willing to turn it off for a while. Take a retreat. Step away from the Twitter.
  • So, what’s the point of social media for Bread?Well, of course, iwe are using every tool at our disposal in our work of ending hunger. We recognize that social media is another way for people to relate to each other around issues they care about. So, we want to learn with you.Ultimately, Bread’s social media work is about influencing our elected leaders to change laws and structures to alleviate hunger. That’s our focus. As more and more members of Congress join FB and Twitter, it becomes increasingly important that we learn how to relate to them in this space. This workshop isn’t about those skills per se, but we can go into that if you like.
  • Ok, at this point, some of you may be feeling overwhelmed: What is Facebook? What is Twitter?1-2 question cards.
  • Clare “By making important stuff highly accessible to people who are likely to pay attention and do something with it (works both ways).”Jennifer “I feel better connected with cousins throughout the country that I would otherwise have no contact with at all.”Laura, “remembering people's birthdays”Elizabeth, “ It helps me know when a friend might be having a hard time and appreciate a phone call or email. Ex: Worst day ever!!!!!I also second the perk of seeing people's passions through the links they post, especially people I don't know as well or whose personalities have changed a lot since I first met them. I don't know that it makes me a better friend, but it exposes me to more provacative ideas than I would find on my own.”One friend told me she tries to stay off Facebook, because according to her“ I usually read through an unrealistic spread of emotions/events. So I go on this emotional rollercoaster and don't respond to anybody because I either don't know what to say or I feel like the responsibility for me to be a friend is dispersed across 500 people and I no longer need to respond.” And she is a therapist for soldiers returning from war at the VA in California.So the tensions are real. But the possibilities are real too. Invite Sarah up to share her story with us. Sarah is an America Corps Vista Volunteer from North Carolina.
  • Robin’s Twitter Story
  • Questions
  • PracticumFist 6 minutes field questions.Twitter Robin while Holly sorting questionsBefore going into FB let’s answer a few of your questions.  Take a few more questionsHolly TwitterFew more questions.
  • Transcript

    • 1. “Every generation needs a new revolution.” Thomas Jefferson
    • 2. The Bread Revolution Will Be Tweeted
      What’s the point?
      Relationships.
      Group discussion
      Practicum
      The Anthropology
      Building the movement
      Holly Hight
      California field organizer
      twitter.com/hollyhight
      Robin Stephenson
      Western region field organizer
      twitter.com/robinpnw
    • 3. Questions?
      Submit questions to Angela via index cards.
      Follow Ang on Twitter @Cws_Ang
    • 4. WHAT’S THE POINT OF SOCIAL MEDIA?
    • 5. Social media is a way to…
    • 6.
      • Anyone can be a publisher, a reporter, an artist…
      • 7. Even an activist or a citizen philanthropist!
      Gotta share video
      Why are we so, so excited?
    • 8. Tensions
    • 9. What’s the point of using social media for Bread?
    • 10. Facebook! Twitter!I’m overwhelmed!
      Twitter 101
      People you may not know, but you want to get to know.
      Facebook 101
      People you know, but you may not want to know about them.
    • 11. TESTIFY TO THE POWER!
    • 12. Crowd Sourcing*: What does social media mean to you?
      It’s about relationships.
      As you can see, Robin & I are FB best friends forever (BFFs).
      I assure you that these 24 comments were not all from Robin.
      * Confused by the term? Don’t worry. Sign our sign-in sheet. We will share a “Social Media Glossary” and these slides with you.
    • 13. It’s all about relationships.
      It’s about relationships.
    • 14. It’s all about relationships.
      It’s about relationships.
    • 15. 10,000 fans.
      It’s about relationships.
    • 16. PRACTICUM
    • 17. THE ANTHROPOLOGY
    • 18. Community
      Participant Observation
      Network Ties
      Identify creation
    • 19. Different Communities
      #socialmedia
      #budget
      Anthro
      #extrexepoverty
      Bread
      For the
      World
      #hunger
      #poverty
      #PDX
      #OR
      #Development
      #foreignaid
      #modernizeaid
      Agriculture & Food
    • 20. Maslow’s Hierarchy of Needs
      Self-actualization
      Esteem
      Love/Belonging
      Safety
      Physiological
    • 21. Good Behavior
      shared experience
      authenticity
      dialogue
      Bad Behavior
      shouting
      name calling
      TMI
      Norms
    • 22. Klout
      Hootsuite analytics
      Network Mapping
      Read Blogs
      Practice
      Data
    • 23. COMMUNITY ORGANIZING & SOCIAL MEDIA
    • 24. Citizen Engagement Laboratory
      Drop Glen Beck Campaign
      Target Audience: empower to connect to decision makers
      Online & Offline
      Case Study
    • 25. “A free agent uses social media tools to organize, mobilize, raise fund and communicate with constituents but outside of institutional walls.”
      Beth Kanter & Alisson Fines, The Networked Nonprofit
      FREE AGENT
    • 26. With gratitude: Hacked via Beth Kanter who hacked via David Armano
      The Micro-Sociology of Networks: http://darmano.typepad.com/
      How to Change the Politics of Hunger
    • 27. Free Agency and Bread
      Engage
      Selective RT or personalized sharing
      Chat participation
      Local connection – news media, outreach, events
      Find influencers in your city or state
    • 28. Be strategic
      Know your audience
      ENGAGE your community
      Integrate tools!
      Facebook / Twitter / Meet Up / Google Groups / Blog
      DRIVE TRAFFIC to BREAD.
      Bread Teams
      Flour Power! Bread’s Softball Team
    • 29. Bread Social Media
      Subscribe to our RSS feed at www.bread.org
    • 30. Robin Stephenson
      @robinpnw
      Holly Hight
      @hollyhight
      @bread4theworld
      www.facebook.com/breadfortheworld