Standing Out From the Crowd:
You, Your Brand, & Your WordPress Theme
WordCamp Hawaii
October 25, 2008
Holly Hagen

Hello! My name is Holly
and I’m a desvloper
hollyhagen@hotstudio.com
@hollyhagen
http://hottub.hotstudio.com
http://shinynewtoy.com/blog

What is brand?

Brand is NOT a logo.

Brand is NOT a identity system.

Brand is NOT a product.

“ A brand is a person’s gut feeling about
a product, service, or company. It’s not
what YOU say it is. It’s what THEY
say it is.”
–Marty Neumeier, “The Brand Gap”

So... why is this important?

133,000,000
blogs worldwide
http://technorati.com/blogging/state-of-the-blogosphere/

4,486,859
WordPress.com blogs

I want to be different.
Now what?

Discovery
• http://www.colourlovers.com/
• http://www.typetester.org/
• http://designmeltdown.com/
• http://patterntap.com/
Other places to get inspiration:
css galleries, flickr, music, real life...

Color palette Sites & elements I like

header

header
footer

header
posts
footer

header
posts sidebar
footer

pagination

pagination
posts

pagination
posts
metadata

pagination
posts
metadata
comments

Still need help?
http://codex.wordpress.org/
http://wordpress.org/support/
http://wpscreencasts.com