Standing out from the crowd: You, Your Brand, and Your WordPress Theme

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General overview of what brand is and how you can strengthen your brand or identity by making some simple changes to your WordPress theme.

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Standing out from the crowd: You, Your Brand, and Your WordPress Theme

  1. 1. Standing Out From the Crowd: You, Your Brand, & Your WordPress Theme WordCamp Hawaii October 25, 2008 Holly Hagen
  2. 2. Hello! My name is Holly and I’m a desvloper hollyhagen@hotstudio.com @hollyhagen http://hottub.hotstudio.com http://shinynewtoy.com/blog
  3. 3. What is brand?
  4. 4. Brand is NOT a logo.
  5. 5. Brand is NOT a identity system.
  6. 6. Brand is NOT a product.
  7. 7. “ A brand is a person’s gut feeling about a product, service, or company. It’s not what YOU say it is. It’s what THEY say it is.” –Marty Neumeier, “The Brand Gap”
  8. 8. So... why is this important?
  9. 9. 133,000,000 blogs worldwide http://technorati.com/blogging/state-of-the-blogosphere/
  10. 10. 4,486,859 WordPress.com blogs
  11. 11. I want to be different. Now what?
  12. 12. Discovery • http://www.colourlovers.com/ • http://www.typetester.org/ • http://designmeltdown.com/ • http://patterntap.com/ Other places to get inspiration: css galleries, flickr, music, real life...
  13. 13. Color palette Sites & elements I like
  14. 14. header
  15. 15. header footer
  16. 16. header posts footer
  17. 17. header posts sidebar footer
  18. 18. pagination
  19. 19. pagination posts
  20. 20. pagination posts metadata
  21. 21. pagination posts metadata comments
  22. 22. Still need help? http://codex.wordpress.org/ http://wordpress.org/support/ http://wpscreencasts.com

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