Standing out from the crowd: You, Your Brand, and Your WordPress Theme

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General overview of what brand is and how you can strengthen your brand or identity by making some simple changes to your WordPress theme.

General overview of what brand is and how you can strengthen your brand or identity by making some simple changes to your WordPress theme.

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  • 1. Standing Out From the Crowd: You, Your Brand, & Your WordPress Theme WordCamp Hawaii October 25, 2008 Holly Hagen
  • 2. Hello! My name is Holly and I’m a desvloper hollyhagen@hotstudio.com @hollyhagen http://hottub.hotstudio.com http://shinynewtoy.com/blog
  • 3. What is brand?
  • 4. Brand is NOT a logo.
  • 5. Brand is NOT a identity system.
  • 6. Brand is NOT a product.
  • 7. “ A brand is a person’s gut feeling about a product, service, or company. It’s not what YOU say it is. It’s what THEY say it is.” –Marty Neumeier, “The Brand Gap”
  • 8. So... why is this important?
  • 9. 133,000,000 blogs worldwide http://technorati.com/blogging/state-of-the-blogosphere/
  • 10. 4,486,859 WordPress.com blogs
  • 11. I want to be different. Now what?
  • 12. Discovery • http://www.colourlovers.com/ • http://www.typetester.org/ • http://designmeltdown.com/ • http://patterntap.com/ Other places to get inspiration: css galleries, flickr, music, real life...
  • 13. Color palette Sites & elements I like
  • 14. header
  • 15. header footer
  • 16. header posts footer
  • 17. header posts sidebar footer
  • 18. pagination
  • 19. pagination posts
  • 20. pagination posts metadata
  • 21. pagination posts metadata comments
  • 22. Still need help? http://codex.wordpress.org/ http://wordpress.org/support/ http://wpscreencasts.com