Social Media and Web Tools

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This is from Day 2 of "Putting Children in the Right," a training program I coordinated and taught in conjunction with UNICEF Belize and the Universit of the West Indies Open Campus, Belize. November 2011. Includes overview of social media and how journalists can engage with youth. Also includes links to free tools that journalists can use to enhance their coverage.

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Social Media and Web Tools

  1. 1. Putting Children in the Right Building Capacity for Belizean Journalists Social Media & Web Tools Nov. 22, 2011 Holly EdgellUNICEF Belize &The University of the West Indies Open Campus, Belize
  2. 2. 4 reasons we’re on the Web Information we can use Commerce Connecting with others Entertainment READERS WANT TO CONSTRUCT A UNIQUE EXPERIENCE
  3. 3. Social Media Social media are media for interaction between people  Use the web to allow users to interact; exchange content  Twitter; Facebook; Linkedin; YouTube; Foursquare  New: Google+  KOMU-TV & Google+
  4. 4. Journalists & Social Media Twitter and Facebook are great ways to:  Provide breaking news; update developing stories; report in real time  Development a virtual community based on shared interests  Crowdsource the news  Using a large group of readers to report a news story.  Promote upcoming coverage  Remind/promote previously published content  Find sources, information  Follow “trending topics”
  5. 5. Social Media & You Think about which social media are best suited to your lifestyle and personality.  How often will you participate  What kinds of things will you share, what kinds of conversations will you join?  Which “you” do you want to put “out there”
  6. 6. How I Use Social Media I have personal accounts for the following. Even though they are personal, I am mindful of sharing personal information and try to keep my posts appropriate to the social media tool in question.  Twitter  Facebook  Linkedin  YouTube  SlideShare
  7. 7. Me &Twitter I follow about 2000 people/entities  Journalists  Media outlets (TV, radio, newspapers, digital)  Travel  Writers  Celebrities  Bloggers  Friends  Non-profits  Government/politicians  PR and marketing people
  8. 8. Me &Facebook I use PAGES, join GROUPS, check in with PLACES I share lots of articles (links), photos, some video Post on walls, send/receive messages, find out about people About 1,400 friends  Actual friends (high school, college, current, new)  Former students  Journalists  Family members  Travel
  9. 9. Social Media Practices I use “Follow Fridays” on Twitter to let people know about “Tweeps” I think are cool, useful, interesting. Or, just people I know and like. (#FF) Engage in “conversations” about issues in the news, media, trends I retweet stuff from other other media outlets, usually with a brief comment, if space allows I use hashtags on Twitter (e.g. #STL, #journalism) I thank people for following me/friending me & for retweeting my posts I don’t sync my Facebook& Twitter accounts  Populations are very different  Don’t want to inundate my friends, followers with the same info
  10. 10. Social Media & You Your safety and personal space  Do you want everyone to know where you are and want you are doing at all times? TMI  Count to ten before you “over share” or vent your emotions Your good name  Be mindful of your reputation  What impression will the world have of you via social media?
  11. 11. Engaging with Youth via Social Media Belize individuals  Respect the privacy and virtual space of children  What are youth talking about?  Research  Trends  Warning signs
  12. 12. Engaging with Youth via Social Media Belize groups on Facebook  Youth Voices  Global Parish  Hattieville Youths  Belize National Youth Development Policy Consultations  Duke of Edinburgh’s Award Program
  13. 13. A cool crowdsourcing case On the Ground News Reports  Uses Facebook& Twitter  Originated in Kingston, Jamaica during Christopher “Dudus” Coke standoff, 2010  Now continues to provide news about politics, crime, culture from a grassroots level
  14. 14. How do we read the Web? Mostly, we scan  Jakob Nielsen:  highlighted keywords (hypertext links serve as one form of highlighting; typeface variations and color are others)  meaningful sub-headings  bulleted lists  one idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph)  Inverted Pyramid  Half the word count
  15. 15. F-SHAPEIN THIS EYE-TRACK STUDY YOU SEE THAT READERS DON’T GET TO THE END
  16. 16. Fun with story forms Photo galleries/slideshows Audio slideshows Link like crazy!  Related content  Resources Incorporating audio and video  Embedding
  17. 17. EXTRAS: Maps Makes data and trends real Provide context Examples:  Wichita Unsolved Murders  Stink map  Catholic High School Open Houses
  18. 18. EXTRAS: Timelines Great for trends, historical context, narrative  Example: 1969 (New York Times)  Example: Inventing the Wheel
  19. 19. Tools Timelines  Create your own: TimelineSetter  Create your own: Dipity  Create your own: Simile Surveys  Example: Survey Monkey Polls  Example: PollDaddy Maps  embed a MapQuest Map  embed a Google Map

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