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HYPERLOCALNEWS: BACK TOTHE FUTUREHOLLY EDGELLCOMMUNITY EDITOR, WCPO DIGITAL - CINCINNATIAPRIL 27, 2013SPJ REGIONS 5 & 7 SP...
BEAR WITH ME…
WHAT DO WE MEANBY HYPERLOCAL?• News & information about yourtown, neighborhood, community• schools, municipal government,e...
WHAT ELSE DO WEMEAN?• Your town, neighborhood,community• Voices (blogs, OpEd,comments)• Social media
WHO’S DOING IT?
WHO’S NO LONGERDOING IT?2007-20132010-20122009-2012MORE HERE
WHY IT’S IMPORTANTFor communities• As a source for news and information “where youlive”• As a watchdog on institutions out...
WHY IT’S IMPORTANTFor local government, organizations &institutions• As a platform for disseminating emergencyinformation;...
WHY IT’S IMPORTANTFor locally owned businesses• Cost-effective advertising options• Targeted advertising• Connecting with ...
THE VIEW FROM 2009From FastCompany.com (9/09)
PAYING FOR IT• Advertising• Paywall• Premium content for members• Crowd funding• Grants• Investors
LOCAL ONLINEADVERTISING (2012)• Legacy local media companies still control 92% of alladvertising, including half of all lo...
THE VIEW IN 2013Chris Tolles, quoted in StreetfightMag.com (4/22/13)
WCPO DIGITAL AND9 ON YOUR SIDE• Channel 9 Broadcast coverage area:• Greater Cincinnati, Northern Kentucky,Southeastern Ind...
HOW WE DO LOCAL &HYPERLOCAL“Newsroom within a newsroom”LEGACY (TV) + DIGITAL (3 screens) + SOCIAL1. Original “digital-firs...
WHERE ARE WEGOING?Mike Fancher, former editor of TheSeattle Times in StreetFightMag.com(4/19/13)
RESOURCES StreetFightMag.com covers hyperlocalnews Columbia Journalism Review has ahyperlocal news directory at CJR.og ...
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Hyperlocal News: Back to the Future

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Presented on 4/27/13 at the Society of Professional Journalists Regions 5 & 7 spring conference, St. Louis.

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Transcript of "Hyperlocal News: Back to the Future"

  1. 1. HYPERLOCALNEWS: BACK TOTHE FUTUREHOLLY EDGELLCOMMUNITY EDITOR, WCPO DIGITAL - CINCINNATIAPRIL 27, 2013SPJ REGIONS 5 & 7 SPRING CONFERENCE, ST.LOUIS
  2. 2. BEAR WITH ME…
  3. 3. WHAT DO WE MEANBY HYPERLOCAL?• News & information about yourtown, neighborhood, community• schools, municipal government,events, real estate, sports,hobbies, jobs, people,development, sports, police, fire• “Bread and butter” news
  4. 4. WHAT ELSE DO WEMEAN?• Your town, neighborhood,community• Voices (blogs, OpEd,comments)• Social media
  5. 5. WHO’S DOING IT?
  6. 6. WHO’S NO LONGERDOING IT?2007-20132010-20122009-2012MORE HERE
  7. 7. WHY IT’S IMPORTANTFor communities• As a source for news and information “where youlive”• As a watchdog on institutions out of the eye oflarger news organizations• As a “place” where people can connect; shareinfo; find support• Breaking & continuing news from the “front lines”where the story lives• Newtown, CT Patch “Sandy Hook” coverage
  8. 8. WHY IT’S IMPORTANTFor local government, organizations &institutions• As a platform for disseminating emergencyinformation; alerts, announcements• To publicize resources and support• A means of getting news coverage that may notbe “big enough” for other media outlets
  9. 9. WHY IT’S IMPORTANTFor locally owned businesses• Cost-effective advertising options• Targeted advertising• Connecting with customers as neighbors whoshare a community• A means of getting news coverage that may not be“big enough” for other media outlets
  10. 10. THE VIEW FROM 2009From FastCompany.com (9/09)
  11. 11. PAYING FOR IT• Advertising• Paywall• Premium content for members• Crowd funding• Grants• Investors
  12. 12. LOCAL ONLINEADVERTISING (2012)• Legacy local media companies still control 92% of alladvertising, including half of all locally spent onlineadvertising.• Borrell forecasts 18% overall growth as local onlineadvertising goes from $15.7 billion this year to $18.5billion.• That share is starting to grow, at the expense of localpureplay Internet companies.• Mobile advertising (smartphones and tablets), willpush the total expenditure to more than $26 billion by2016.Source: Borrell Associates (2012)
  13. 13. THE VIEW IN 2013Chris Tolles, quoted in StreetfightMag.com (4/22/13)
  14. 14. WCPO DIGITAL AND9 ON YOUR SIDE• Channel 9 Broadcast coverage area:• Greater Cincinnati, Northern Kentucky,Southeastern Indiana• ABC Affiliate• Owned by Scripps Media
  15. 15. HOW WE DO LOCAL &HYPERLOCAL“Newsroom within a newsroom”LEGACY (TV) + DIGITAL (3 screens) + SOCIAL1. Original “digital-first” beat reporting2. Broadcast & web staff collaboration3. Freelancers4. Journatic5. Social
  16. 16. WHERE ARE WEGOING?Mike Fancher, former editor of TheSeattle Times in StreetFightMag.com(4/19/13)
  17. 17. RESOURCES StreetFightMag.com covers hyperlocalnews Columbia Journalism Review has ahyperlocal news directory at CJR.og HollyWorld (my blog): Hyperlocaljournalism: Too important to fail (2/11/13) Find this slideshow Let’s connect on Twitter! @hollyedgell
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