WHAT DO WE MEANBY HYPERLOCAL?• News & information about yourtown, neighborhood, community• schools, municipal government,events, real estate, sports,hobbies, jobs, people,development, sports, police, fire• “Bread and butter” news
WHAT ELSE DO WEMEAN?• Your town, neighborhood,community• Voices (blogs, OpEd,comments)• Social media
WHO’S NO LONGERDOING IT?2007-20132010-20122009-2012MORE HERE
WHY IT’S IMPORTANTFor communities• As a source for news and information “where youlive”• As a watchdog on institutions out of the eye oflarger news organizations• As a “place” where people can connect; shareinfo; find support• Breaking & continuing news from the “front lines”where the story lives• Newtown, CT Patch “Sandy Hook” coverage
WHY IT’S IMPORTANTFor local government, organizations &institutions• As a platform for disseminating emergencyinformation; alerts, announcements• To publicize resources and support• A means of getting news coverage that may notbe “big enough” for other media outlets
WHY IT’S IMPORTANTFor locally owned businesses• Cost-effective advertising options• Targeted advertising• Connecting with customers as neighbors whoshare a community• A means of getting news coverage that may not be“big enough” for other media outlets
PAYING FOR IT• Advertising• Paywall• Premium content for members• Crowd funding• Grants• Investors
LOCAL ONLINEADVERTISING (2012)• Legacy local media companies still control 92% of alladvertising, including half of all locally spent onlineadvertising.• Borrell forecasts 18% overall growth as local onlineadvertising goes from $15.7 billion this year to $18.5billion.• That share is starting to grow, at the expense of localpureplay Internet companies.• Mobile advertising (smartphones and tablets), willpush the total expenditure to more than $26 billion by2016.Source: Borrell Associates (2012)
THE VIEW IN 2013Chris Tolles, quoted in StreetfightMag.com (4/22/13)
WCPO DIGITAL AND9 ON YOUR SIDE• Channel 9 Broadcast coverage area:• Greater Cincinnati, Northern Kentucky,Southeastern Indiana• ABC Affiliate• Owned by Scripps Media
HOW WE DO LOCAL &HYPERLOCAL“Newsroom within a newsroom”LEGACY (TV) + DIGITAL (3 screens) + SOCIAL1. Original “digital-first” beat reporting2. Broadcast & web staff collaboration3. Freelancers4. Journatic5. Social
WHERE ARE WEGOING?Mike Fancher, former editor of TheSeattle Times in StreetFightMag.com(4/19/13)
RESOURCES StreetFightMag.com covers hyperlocalnews Columbia Journalism Review has ahyperlocal news directory at CJR.og HollyWorld (my blog): Hyperlocaljournalism: Too important to fail (2/11/13) Find this slideshow Let’s connect on Twitter! @hollyedgell
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