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Hyperlocal News: Back to the Future
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Hyperlocal News: Back to the Future

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Presented on 4/27/13 at the Society of Professional Journalists Regions 5 & 7 spring conference, St. Louis.

Presented on 4/27/13 at the Society of Professional Journalists Regions 5 & 7 spring conference, St. Louis.

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  • 1. HYPERLOCALNEWS: BACK TOTHE FUTUREHOLLY EDGELLCOMMUNITY EDITOR, WCPO DIGITAL - CINCINNATIAPRIL 27, 2013SPJ REGIONS 5 & 7 SPRING CONFERENCE, ST.LOUIS
  • 2. BEAR WITH ME…
  • 3. WHAT DO WE MEANBY HYPERLOCAL?• News & information about yourtown, neighborhood, community• schools, municipal government,events, real estate, sports,hobbies, jobs, people,development, sports, police, fire• “Bread and butter” news
  • 4. WHAT ELSE DO WEMEAN?• Your town, neighborhood,community• Voices (blogs, OpEd,comments)• Social media
  • 5. WHO’S DOING IT?
  • 6. WHO’S NO LONGERDOING IT?2007-20132010-20122009-2012MORE HERE
  • 7. WHY IT’S IMPORTANTFor communities• As a source for news and information “where youlive”• As a watchdog on institutions out of the eye oflarger news organizations• As a “place” where people can connect; shareinfo; find support• Breaking & continuing news from the “front lines”where the story lives• Newtown, CT Patch “Sandy Hook” coverage
  • 8. WHY IT’S IMPORTANTFor local government, organizations &institutions• As a platform for disseminating emergencyinformation; alerts, announcements• To publicize resources and support• A means of getting news coverage that may notbe “big enough” for other media outlets
  • 9. WHY IT’S IMPORTANTFor locally owned businesses• Cost-effective advertising options• Targeted advertising• Connecting with customers as neighbors whoshare a community• A means of getting news coverage that may not be“big enough” for other media outlets
  • 10. THE VIEW FROM 2009From FastCompany.com (9/09)
  • 11. PAYING FOR IT• Advertising• Paywall• Premium content for members• Crowd funding• Grants• Investors
  • 12. LOCAL ONLINEADVERTISING (2012)• Legacy local media companies still control 92% of alladvertising, including half of all locally spent onlineadvertising.• Borrell forecasts 18% overall growth as local onlineadvertising goes from $15.7 billion this year to $18.5billion.• That share is starting to grow, at the expense of localpureplay Internet companies.• Mobile advertising (smartphones and tablets), willpush the total expenditure to more than $26 billion by2016.Source: Borrell Associates (2012)
  • 13. THE VIEW IN 2013Chris Tolles, quoted in StreetfightMag.com (4/22/13)
  • 14. WCPO DIGITAL AND9 ON YOUR SIDE• Channel 9 Broadcast coverage area:• Greater Cincinnati, Northern Kentucky,Southeastern Indiana• ABC Affiliate• Owned by Scripps Media
  • 15. HOW WE DO LOCAL &HYPERLOCAL“Newsroom within a newsroom”LEGACY (TV) + DIGITAL (3 screens) + SOCIAL1. Original “digital-first” beat reporting2. Broadcast & web staff collaboration3. Freelancers4. Journatic5. Social
  • 16. WHERE ARE WEGOING?Mike Fancher, former editor of TheSeattle Times in StreetFightMag.com(4/19/13)
  • 17. RESOURCES StreetFightMag.com covers hyperlocalnews Columbia Journalism Review has ahyperlocal news directory at CJR.og HollyWorld (my blog): Hyperlocaljournalism: Too important to fail (2/11/13) Find this slideshow Let’s connect on Twitter! @hollyedgell