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Edgell on Social Media
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Edgell on Social Media

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Edgell on Social Media Edgell on Social Media Presentation Transcript

  • Journalists & Social Media
    By Holly Edgell
    Regional Editor, St. Louis Patch
    January 2011
  • Journalism & Digital Media
    Journalists and media outlets use websites to
    publish news stories
    Often rewritten; repackaged from the traditional platform
    Web exclusives
    Provide extended info, resources, links
    allow direct feedback
    develop engagement
    Provide an additional platform for advertising revenue
  • Social Media
    Social media
    Social media are media for interaction between people
    Use the web to allow users to interact; exchange content
    Twitter; Facebook; Linkedin; YouTube; MySpace
    People use social media in different ways & for different reasons
  • Journalists & Social Media
    Twitter and Facebook are great ways to:
    Provide breaking news; update developing stories; report in real time
    Develop a virtual community; e.g. KOMU-TV; Patch
    Crowdsource the news (more on this later)
    Using a large group of readers to report a news story. It differs from traditional reporting in that the information collected is gathered not manually, by a reporter or team of reporters, but through some automated agent, such as a website.
    Promote upcoming coverage
    Remind/promote previously published content
  • Patch & Social Media
    First, what is Patch?
    A community-specific news and information platform providing comprehensive local coverage for individual towns and communities.
    Hyperlocal
    Community
    Patch Local Editors (LEs) live in or within ten minutes of their Patch communities.
    Patch launched with three towns in New Jersey in early 2009. Since then, Patch has grown to nearly 800 communities across the US.
    A wholly-owned subsidiary of AOL
  • Where is Patch? (circa Feb. 2011)
  • Patch – St. Louis
  • Now, Patch & Social Media
    Patch uses Twitter & Facebook in two primary phases
    Pre-launch: Before each site launches, the Local Editor (LE) uses Twitter and Facebook to:
    Introduce themselves to the community
    Invite the community to share story ideas
    Engage in “conversation” about the community
    Share news, photos and video
    EXAMPLES = Maryland Heights Patch on Facebook & St. Charles Patch on Twitter
  • More on Patch & Social Media
    Once a Patch is launched, LEs use Twitter and Facebook throughout the day to:
    Inform followers and friends of new stories added to the sites
    Let followers and friends know what they’re working on & events they will be covering
    Let people know where they are working (e.g. coffee shop, community center) & invite them to stop by.
    Alert people to breaking news
    Provide updates from meetings
    Remind people of useful features: calendar, announcements, Q&A, classifieds, comments, etc.
  • How I Use Social Media
    I have personal accounts for the following. Even though they are personal, I am mindful of sharing personal information and try to keep my posts appropriate to the social media tool in question.
    Twitter
    Facebook
    Linkedin
    YouTube
    SlideShare
  • Me & Twitter
    I follow more than 1,300 people/entities
    Journalists
    Media outlets (TV, radio, newspapers, digital)
    Travel
    Writers
    Celebrities
    Bloggers
    Friends
    Non-profits
    Government/politicians
    PR and marketing people
  • Me & Facebook
    I use the Events, “like” pages, join groups, locations
    I share lots of articles (links), photos, some video
    Post on walls, send/receive messages, find out about people
    About 1,100 friends
    Actual friends (high school, college, current, new)
    Former students
    Journalists
    Family members
    Travel
  • More Uses for Facebook
    Society of Professional Journalists Region 7
    Created to keep members in IA, KS, MO, NE posted on SPJ news, events, opportunities
    Patch St. Louis Freelance Forum (Jan. 22)
    Used to let journalists know about the event; share details as the agenda developed pictures after the event
    Dateline: Belize, Facebook group to share information about news, events and issues in Belize
    Developed as a way to keep in touch with participants from Dateline: Belize workshops (2010)
    Post news items, especially about the media/journalism, culture, politics
  • Social Media Practices
    I use “Follow Fridays” on Twitter to let people know about “Tweeps” I think are cool, useful, interesting. Or, just people I know and like. (#FF)
    Create Twitter lists to more effectively follow people & entities
    Engage in “conversations” about issues in the news, media, trends
    I retweet stuff from other other media outlets, usually with a brief comment, if space allows
    I use hashtags on Twitter (e.g. #STL, #journalism)
    I thank people for following me/friending me & for retweeting my posts
    I don’t sync my Facebook & Twitter accounts
    Populations are very different
    Don’t want to inundate my friends, followers with the same info
  • A cool crowdsourcing case
    On the Ground News Reports
    Uses Facebook & Twitter
    Originated in Kingston, Jamaica
    during Christopher “Dudus” Coke
    standoff, 2010
    Now continues to provide news about politics, crime, culture from a grassroots level