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CTRL+ALT+Believe:!
Rebooting Thoughts & Inspiring Action!
In Your Destination
Holly Duckworth, CAE, CMP
@hduckworth
100 Years
Believe
Fear
#dmai14 @hduckworth
#DMAI14	
  @hduckworth	
  
Doubt
#DMAI14	
  @hduckworth	
  
Lack
#DMAI14	
  @hduckworth	
  
What	
  Does	
  It	
  Take	
  To	
  Keep

	
  Your	
  Organization	
  Alive?	
  

Faith Courage...
Think different about your
board, partners or key
stake holders
Thoughts
Beliefs
Actions
#DMAI14	
  @hduckworth	
  
Hit the Believe Key
Examine what are you believing about your
key stakeholders.
Believe
What	
  you	
  visualize,	
  you	
  will	
  actualize.
What	
  do	
  you	
  	
  
see	
  today?
@hduckworth
#DMAI14	
  @hduckworth	
  
Hit Control Key
Take Control of YOUR attitude and the attitude of
your staff & volunteers they ...
!
Let go of controlling vision statements, !
missions, bylaws, policies and procedures.
Hit Control Key
Vision/ Mission Should be:!
Short!
Sweet!
Tweetable and to the point!
!
Let The Partners & Visitors Co-create The Organization
Hit Control Key
#DMAI14	
  @hduckworth	
  
Hit the ALT Key
Recruit partners for diversity of !
thoughts, beliefs and actions.!
!
Personali...
Hit ALT Key
#DMAI14	
  @hduckworth	
  
!
Strategic Visioning !
vs.!
Strategic Planning
Hit the ALT Key
Visioning Process
What does the highest vision
of this organization look like?
What does the organization in this highest form
look like, feel like and sound like?
What must this organization become
in order that this vision be realized?
What must this organization let go of
in order for this vision to become a reality?
What must this organization embrace?
Is there anything else to be known at this time?
Try Something in BETA
Hit the ALT Key
Believe
#DMAI14	
  @hduckworth	
  
Hit the Believe Key
Examine what are you believing about your
destination.
Believe
We have no parking
Parking is easy and
available for our tourists
Google Glass &
Wearable
Technology
• Instant access to directions,
info
• Photos and video with a wink
or even by thought
...
#DMAI14	
  @hduckworth	
  
Hit Control Key
Take Control of the way you look at destination
funding, advocacy, marketing an...
Hearts
in
Beds
#DMAI14	
  @hduckworth	
  
Hit the ALT Key
Co-create new alternate ways of!
being as a destination and way to !
do what yo...
CHINA
It’s simple:
it’s time to outline an
international engagement strategy.
Source: PCMA July 21, 2014
www.toughmudder.com
Leave me your card and I’ll send you
slides, handouts and bonus material
Believe
CTRL+ALT+Believe:!
Rebooting Thoughts & Inspiring Action!
In Your Destination
Holly Duckworth, CAE, CMP
@hduckworth
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention
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Transcript of "CTRL+ALT+Believe: Destination Marketing Assocition International 2014 Convention "

  1. 1. CTRL+ALT+Believe:! Rebooting Thoughts & Inspiring Action! In Your Destination Holly Duckworth, CAE, CMP @hduckworth
  2. 2. 100 Years
  3. 3. Believe
  4. 4. Fear #dmai14 @hduckworth
  5. 5. #DMAI14  @hduckworth   Doubt
  6. 6. #DMAI14  @hduckworth   Lack
  7. 7. #DMAI14  @hduckworth   What  Does  It  Take  To  Keep
  Your  Organization  Alive?  
 Faith Courage Abundance
  8. 8. Think different about your board, partners or key stake holders
  9. 9. Thoughts Beliefs Actions
  10. 10. #DMAI14  @hduckworth   Hit the Believe Key Examine what are you believing about your key stakeholders. Believe
  11. 11. What  you  visualize,  you  will  actualize. What  do  you     see  today? @hduckworth
  12. 12. #DMAI14  @hduckworth   Hit Control Key Take Control of YOUR attitude and the attitude of your staff & volunteers they will follow your attitude
  13. 13. ! Let go of controlling vision statements, ! missions, bylaws, policies and procedures. Hit Control Key
  14. 14. Vision/ Mission Should be:! Short! Sweet! Tweetable and to the point!
  15. 15. ! Let The Partners & Visitors Co-create The Organization Hit Control Key
  16. 16. #DMAI14  @hduckworth   Hit the ALT Key Recruit partners for diversity of ! thoughts, beliefs and actions.! ! Personalize board experience
  17. 17. Hit ALT Key
  18. 18. #DMAI14  @hduckworth   ! Strategic Visioning ! vs.! Strategic Planning Hit the ALT Key
  19. 19. Visioning Process
  20. 20. What does the highest vision of this organization look like?
  21. 21. What does the organization in this highest form look like, feel like and sound like?
  22. 22. What must this organization become in order that this vision be realized?
  23. 23. What must this organization let go of in order for this vision to become a reality?
  24. 24. What must this organization embrace?
  25. 25. Is there anything else to be known at this time?
  26. 26. Try Something in BETA Hit the ALT Key
  27. 27. Believe
  28. 28. #DMAI14  @hduckworth   Hit the Believe Key Examine what are you believing about your destination. Believe
  29. 29. We have no parking Parking is easy and available for our tourists
  30. 30. Google Glass & Wearable Technology • Instant access to directions, info • Photos and video with a wink or even by thought • Livestream from the glass
  31. 31. #DMAI14  @hduckworth   Hit Control Key Take Control of the way you look at destination funding, advocacy, marketing and more.
  32. 32. Hearts in Beds
  33. 33. #DMAI14  @hduckworth   Hit the ALT Key Co-create new alternate ways of! being as a destination and way to ! do what you do
  34. 34. CHINA It’s simple: it’s time to outline an international engagement strategy. Source: PCMA July 21, 2014
  35. 35. www.toughmudder.com
  36. 36. Leave me your card and I’ll send you slides, handouts and bonus material Believe
  37. 37. CTRL+ALT+Believe:! Rebooting Thoughts & Inspiring Action! In Your Destination Holly Duckworth, CAE, CMP @hduckworth
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