Media ownership

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Media ownership

  1. 1. Audiences and Institutions REVISION
  2. 2. Audiences and Institutions: 2732 <ul><li>This paper is 1 hour in length </li></ul><ul><li>Answer Q 1 & 2, then choose between either 3&4 </li></ul><ul><li>Q1 & Q2 are based on a comprehension task </li></ul><ul><li>Answer the section on Media Ownership – your revision should be centred around Sony and Microsoft. </li></ul><ul><li>Ensure appropriate time management of answers </li></ul>
  3. 3. Media Ownership - General <ul><li>What is media ownership ? </li></ul><ul><li>Who owns the media? </li></ul><ul><li>What does Concentration of Ownership mean? </li></ul><ul><li>What are Conglomerates </li></ul>
  4. 4. Forms of Media Ownership <ul><li>State Ownership </li></ul><ul><li>Public Service </li></ul><ul><li>Free Market </li></ul><ul><li>Independent & alternative forms of ownership </li></ul>
  5. 5. Key Concepts <ul><li>Convergence </li></ul><ul><li>Synergy </li></ul><ul><li>Cross Media Ownership </li></ul>
  6. 6. Case Study of Sony and Microsoft <ul><li>You need a SWOT analysis of each – this has to be up to date! </li></ul><ul><li>You need statistics and figures…. </li></ul><ul><li>Conglomerate s – how do S / M have global domination of media markets? </li></ul><ul><li>Take over and merger? </li></ul><ul><li>Vertical and horizontal integration? </li></ul>
  7. 7. Issues / Problems of Power <ul><li>Concentration of Ownership? </li></ul><ul><li>Oligopoly? </li></ul><ul><li>Globali z ation? </li></ul><ul><li>Cultural Imperialism? </li></ul>
  8. 8. Consequences of Media Ownership <ul><li>Wider audiences (global) </li></ul><ul><li>More services and products </li></ul><ul><li>Faster and quicker service, particularly with the role of new media technology </li></ul><ul><li>Cheaper costs </li></ul><ul><li>Greater distribution </li></ul><ul><li>More profits </li></ul><ul><li>Consolidation of power? </li></ul>
  9. 9. Impact on Audience Choice <ul><li>More or less choice? </li></ul><ul><li>Are audiences being exploited? </li></ul><ul><li>Minority audiences? </li></ul><ul><li>I nfluen ce agendas? </li></ul><ul><li>Cultural imperialism? </li></ul>
  10. 10. Conclusions <ul><li>Media Ownership is transforming </li></ul><ul><li>There will always be large and powerful conglomerates </li></ul><ul><li>Drive for profit means less independent autonomy and creativity in media production </li></ul><ul><li>Reliance on new media technology, destroys more traditional outlets of distribution and retail </li></ul>

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