TIPPING POINT, CHAPTER TWO:THANKS TO VERONICA, Kyoung, EIMAN,Luisa, Vu, Lin, Fatimah, Chune
INFECTION infection /in·fec·tion/ (-fek´shun) invasion and multiplication of microorganisms in body tissuesCHRONIC INFECTION Pathological state resulting from having been infected E.g.: Specialists are working on my computer trying to eradicate the chronical infection produced by a cibervirus.
LINGER lin·ger (lnggr) To persist To be tardy in acting; procrastinateLINGERING PROBLEM Prolonged issue E.g.: Your stress is a result of a lingering problem.
•An explanation based on or in accordance with whatis generally done or believed.e.g: The conventional explanation for the projectsuccess is the well-chosen engineers .
•Fall suddenly and uncontrollably .•Rapid decrease in value.e.g: the company’s annual profit plunged 25% .
CLUSTER (v,n) : to form groups, or thegroups themselvesExample: ". . .when the incidence of sexually transmitteddisease is highest, the clusters of black stars on the roadsbecome thick with cases” (The Tipping Point, p.26).
ANONYMITY : to maintain a low profile in asociety or community.Example: She enjoyed the anonymity of life in a large city.
ALIENATION: to get unfamiliar orunnaturalized into a society or community.Example: "The anonymity and alienation of big-city life makespeople hard and unfeeling” (The Tipping Point, p.27).
DIFFUSED: spread out or dispersedExample: "When people are in a group. . .responsibility foracting is diffused". (The Tipping Point, p.28)
DeterioratDef: (v) to be come worseThesaurus: e decline, degenerate;1 his health deteriorated: worsen,fail, slump, slip, go downhill, wane, ebb; informal go topot. ANTONYMS improve.2 these materials deteriorate if stored wrongly: decay,degrade, degenerate, break down, decompose, rot, gooff, spoil, perish; break up, disintegrate, crumble, fallapart.Word family: deteriorating (adj.), deterioration (n).
Hollowing outto make a hole or empty space by removing the insidepart of something.
Definition: If something is scaled back, it means the numberof sth isdecreased.Synonyms: Decrease, decline, grow downAntonyms: Increase, rise
Definition: to destroy, destruct, breakingAntonyms: vitalize, product, create
Equilibrium (n.) Definition: 1.A state of balance, especially Between opposing forces or Influences. 2.A calm state of mind and a balance of emotions. Example: The point at which the solid and the liquid are in equilibrium is called the freezing point.
Culprit (n.) Definition: 1.a person who has done sth wrong or against the law. 2.A person or thing responsible for causing a problem. Example: the police quickly identified the real culprit.
contagiousO Con-ta-gious (adj)O a disease that is contagious can be passed from person to person by touch or if a feeling, attitude, or action is contagious, other people are quickly affected by it and begin to have it or do it.O diseases spread by contact are contagious and those spread by air or water are infectious . Chicken pox is a contagious diseases which spread by touching
declineO De-cline (n)O a decrease in the quality, quantity, or importance of something.O Synonyms: decrease.O Antonyms: rise, increase. The decline of the economy can be seen clearly.
Have an impact on someone or something (n.) Def: have an influence on someone or something Exp. “Stickiness means that a message makes an impact ” (Tipping Point, p. 25)
Provocative (adj.)Def. acting as a stimulus or sensationExp. The word like in the first slogan is more provocative usage than as in the second one. √ 1) “Winston tastes good like a cigarette should” X 2) Winston tastes good as a cigarette should (Tipping Point, p. 25)
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.