Outlook on mobile web
standardization(MobileOK)
Jonghong Jeon
ETRI, SRC

Email: hollobit@etri.re.kr
Blog: http://mobile2.t...
Buzz Word




               Mobile
     {Web, Multimedia, Internet}
                2.0


2
Many Changes in Communication
           Communications: 1975 vs. 2008
       1975                                        ...
Many Changes in Mobile
       Communications: 1975 vs. 2008
    1975                                      2008




       ...
Background – Why 2.0 ?


                                     ARPU
                            (Average revenue per user)
...
Background – Why 2.0 ?
    o Voice will be the killer app for some time ?




                                            ...
Background – Why 2.0 ? (in Korea)

           Telco’s Wirless Internet Revenue   (Unit: 1 Billion Won)




               ...
Background – Why 2.0 ?

                                  Mobile
                                   Web
          Device
 ...
9 Technical Trends on Mobile Web 2.0 (2008)

          Adaptation
              &
            Device
          Capability
...
6 Technical Trends on Mobile 2.0 (2009)

                       Smartphone



          Mobile Web                 Platfor...
Technical Issues on Mobile 2.0
q    mobileOK - Interoperability & Compatibility
q    Offline Web & Offline AJAX
q    Fast ...
Mobile Web 2.0 Application Stack




12
Standardization for Mobile Application




                                 OMTP




13
Mobile Web Standardization




14
[1] W3C

- mobileOK - Interoperability & Compatibility
   (Contents, Markup, Browsing, Application…)
- Offline Web & Offli...
W3C Mobile Web Initiative
 § 2005 - MWI – Mobile Web Initiative




16
Mobile Web Best Practices Working Group




17
Deliverables of MWBP WG
q Mobile Web Best Practices 1.0 - Basic Guidelines (editors Jo and Chaals),
     §   W3C Recommend...
DDWG (closed)




19
Browser Test Suites Working Group
q Chair: Dom
q Members: 15 (10 Organizations)
q Ongoing work
     § development of guide...
Tested Technologies
     URL: http://www.w3.org/2008/06/mobile-test/doc.html




21
Browser Test Suites Working Group




22
Mobile Web for Social Development (MW4D)




q Deliverables
     § W3C Interest Group Note on the Vision of Mobile Web for...
W3C Workshops
q W3C/OpenAjax Alliance Workshop on Mobile Ajax
     § 28 September 2007, San Francisco Bay area, USA
q Work...
[2] mobileOK in Korea
What mean mobileOK ?

                           Another
                          Authoring                      Post WIP...
Why we need mobileOK ?
q Standard based content authoring
q Interoperable Mobile Web Contents and Mobile Web Application
q...
Mobile Web Browsing ?

           What is the best ?




28
Mobile Web Browsing ?

          Device Adaptation !!




29
mobileOK based Service ?


       Internetional Standard-Based
                          -Any Time

       Becoming OneWeb...
History of mobileOK

     mobileOK is designed to improve the Web experience for
     users of mobile devices by rewarding...
Application of MobileOK

                                                        MobileOK    Verified Contents
           ...
Mobile Web 2.0 Forum
q http://www.mw2.or.kr/
q Mission
     § Mobile Web 2.0 Forum has the mission of "mobile Web based in...
MobileOK Trial Service (1/3)
                                1. Common DDR
                                • standards dev...
MobileOK Trial Service (2/3)




35
MobileOK Trial Service (3/3)

     MobileOK Test & Validation Service




36
K-mobileOK 1.0 standard set
                                K-DDC 1.5

                            MW2.SD-0005 (2007)
    ...
Established K-MobileOK Standards

                              2007
     1. Guideline for MobileOK certification System 1...
Established K-MobileOK Standards

                                   2008
     1. Mobile Web Content Authoring Guide 1.0
 ...
W3C mobileOK & K-MobileOK




40
W3C mobileOK & K-MobileOK
     Delivery Context               W3C DDC 1.0 (K-DDC 1.0)        K-DDC 1.5
     1. Usable Scre...
W3C mobileOK & K-MobileOK

        It is not different. Just a matter of criterion




42
If we don’t use mobileOK standards?
q What’s happening after ?




43
If we don’t use mobileOK standards?
q It’s just like now



q Incompatible environment (telcos, nations, devices, devices)...
mobileOK 2.0 – Future Plan

        mobileOK is the key enabler of future mobile services


     mobileOK 1.0             ...
Future of Mobile Web

                                           Hybrid                          User
                    ...
Thank you
     For more discussion :
       JongHong Jeon (hollobit@etri.re.kr)
       +82-42-860-5333

     Blog : http:/...
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Outlook on mobile web standardization(MobileOK)

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Outlook on mobile web standardization(MobileOK)

  1. 1. Outlook on mobile web standardization(MobileOK) Jonghong Jeon ETRI, SRC Email: hollobit@etri.re.kr Blog: http://mobile2.tistory.com http://twitter.com/hollobit http://www.etri.re.kr
  2. 2. Buzz Word Mobile {Web, Multimedia, Internet} 2.0 2
  3. 3. Many Changes in Communication Communications: 1975 vs. 2008 1975 2008 Mobile VoIP IM Pace of innovation across communication devices, services and networks continues to increase Landline Phone Microblog Email SNS (Cyworld) Blogs / Wiki Game & Video / UCC Photo Share Attention Another Life IPTV 3
  4. 4. Many Changes in Mobile Communications: 1975 vs. 2008 1975 2008 Device Convergence Oriented SMS SMS SMS Internet Game Web 4
  5. 5. Background – Why 2.0 ? ARPU (Average revenue per user) Source: http://www.mobizen.pe.kr/532 5
  6. 6. Background – Why 2.0 ? o Voice will be the killer app for some time ? ?? 6 From: Nokia March 2006
  7. 7. Background – Why 2.0 ? (in Korea) Telco’s Wirless Internet Revenue (Unit: 1 Billion Won) Total 7
  8. 8. Background – Why 2.0 ? Mobile Web Device Mobile Strategy Internet Mobile Developing Converged Red Ocean Network Country Services Something DMB New … IPTV 8
  9. 9. 9 Technical Trends on Mobile Web 2.0 (2008) Adaptation & Device Capability Security & Identification 9
  10. 10. 6 Technical Trends on Mobile 2.0 (2009) Smartphone Mobile Web Platform Mobile 2.0 Application Sensing Marketplace UI & UX 10
  11. 11. Technical Issues on Mobile 2.0 q mobileOK - Interoperability & Compatibility q Offline Web & Offline AJAX q Fast Script Processing q Mobile Web access to Device Capability q Content Adaptation & Transcoding q Rich Mobile Web Application q Hybrid Application : Native + Web Application q Intelligent Browsing Interface & Mobile UX q Security q Open source & Open API, mashup q Mobile Web as a Platform q Mobile Search q Smart Device q XML UI q Mobile Cloud 11
  12. 12. Mobile Web 2.0 Application Stack 12
  13. 13. Standardization for Mobile Application OMTP 13
  14. 14. Mobile Web Standardization 14
  15. 15. [1] W3C - mobileOK - Interoperability & Compatibility (Contents, Markup, Browsing, Application…) - Offline Web & Offline AJAX - Mobile Web access to Device Capability - Content Adaptation & Transcoding - Rich Mobile Web Application - Mobile Widget - HTML5
  16. 16. W3C Mobile Web Initiative § 2005 - MWI – Mobile Web Initiative 16
  17. 17. Mobile Web Best Practices Working Group 17
  18. 18. Deliverables of MWBP WG q Mobile Web Best Practices 1.0 - Basic Guidelines (editors Jo and Chaals), § W3C Recommendation 29 July 2008 q W3C mobileOK Basic 1.0 Tests (editors Sean and Jo) § W3C Recommendation 08 December 2008 q Scope of Mobile Web Best Practices (editors Ed and Phil) § W3C Working Group Note 20 Dec 2005 q Content Transformation Guidelines 1.0 (editor Jo) § W3C Working Draft 1 August 2008 (Last Call) q Mobile Web Application Best Practices (editors Bryan and Adam) § W3C Working Draft 22 December 2008 q Relationship between Mobile Web Best Practices 1.0 and Web Content Accessibility Guidelines 1.0 (editor Alan Chuter) § W3C Working Draft 22 January 2008 q mobileOK Basic 1.0 Scheme (editors Phil and Jo) § W3C Working Draft 17 November 2008 q Content Transformation Landscape 1.0 (editors Jo and Andrew) § W3C Working Draft 25 October 2007 q Addendum to BP 1.0 (formerly known as mobileOK Pro Tests) (editor Kai) § latest draft 18
  19. 19. DDWG (closed) 19
  20. 20. Browser Test Suites Working Group q Chair: Dom q Members: 15 (10 Organizations) q Ongoing work § development of guidelines to create device-independent tests § development of tests for W3C Widgets specs, cookies § collaboration with OMA on sharing test suites: • completing the existing WCSS test suites to cover CSS MP 2.0: additional test c ases • coverage analysis of SVG Tiny 1.2 test suite: q Web Compatibility Test for Mobile Browsers § http://www.w3.org/2008/06/mobile-test 20
  21. 21. Tested Technologies URL: http://www.w3.org/2008/06/mobile-test/doc.html 21
  22. 22. Browser Test Suites Working Group 22
  23. 23. Mobile Web for Social Development (MW4D) q Deliverables § W3C Interest Group Note on the Vision of Mobile Web for Social Development § W3C Interest Group Note(s) on Challenges of Mobile Web for Social Development § Two Workshops in Latin America and Africa § Directory of Information about Device Markets and Mobile Infrastructure in Develop ing Countries § Directory of Organizations/Companies/Individuals working in the field of ICT4D 23
  24. 24. W3C Workshops q W3C/OpenAjax Alliance Workshop on Mobile Ajax § 28 September 2007, San Francisco Bay area, USA q Workshop on the Role of Mobile Technologies in Fostering Social Development § 2 - 3 June 2008, São Paulo, Brazil q W3C Workshop on Security for Access to Device APIs from the Web § 10 - 11 December 2008, London, UK q W3C Workshop on the Future of Social Networking § 15 - 16 January 2009, Barcelona, Spain q Africa Perspective on the Role of Mobile Technologies in Fostering Social and E conomic Development § 1 - 2 April 2009, Maputo, Mozambique q Mobile Widgets and Social Web camps at WWW09 § 23-24 April 2009, Madrid, Spain § MobileWidgetsCampW3CTrack § SocialWebcampW3CTrack 24
  25. 25. [2] mobileOK in Korea
  26. 26. What mean mobileOK ? Another Authoring Post WIPI ? guide ? Just Domestic Spec. ? Is it not enough ? Every Web Developer should know ? Can we make OneWeb ? 26
  27. 27. Why we need mobileOK ? q Standard based content authoring q Interoperable Mobile Web Contents and Mobile Web Application q Using Device Capability q Interoperability of Web Technologies in mobile domain q Convenient Mobile Web Access 27
  28. 28. Mobile Web Browsing ? What is the best ? 28
  29. 29. Mobile Web Browsing ? Device Adaptation !! 29
  30. 30. mobileOK based Service ? Internetional Standard-Based -Any Time Becoming OneWeb -Any Web services Device Adaptable - Any Devices 30
  31. 31. History of mobileOK mobileOK is designed to improve the Web experience for users of mobile devices by rewarding content providers that adhere to good practice when delivering content to them. 2005 2006 2007 2008 2009 W3C MWI Mobile Web 2.0 Phase- 1 Phase- 2 Activity Forum K-mobileOK K-mobileOK mobileOK Trial service 31
  32. 32. Application of MobileOK MobileOK Verified Contents (One Source Multi-Use) [For existing Web-sites] [ for PDA WAP-sites ] MobileOK Standard [ for Mobile WAP-sites] SKT用 KTF用 LGT用 32
  33. 33. Mobile Web 2.0 Forum q http://www.mw2.or.kr/ q Mission § Mobile Web 2.0 Forum has the mission of "mobile Web based industry revitalization“,"leading both domestic and international technology and standards", "strengthening competitive power in mobile Web industry". § The forum is to develop standards and guidelines for obtaining interoperability of Web contents between various devices, and realize visions for constructing the next generation mobile Web environment. q Expectation Effects of Mobile Web Standards § Improving mobile Web user experience § Increasing efficiency in content development and reducing its cost § Providing interoperable standard-based Web content services environment § Obtaining interoperable Web contents in fixed and wireless convergence environment § Promoting open mobile service infrastructure § Increasing service mash-ups and internet resources utilization § Achieving stability of mobile services § Facilitating development of new services, mobile Web contents, and convergence applications § Promoting and activation mobile life 33
  34. 34. MobileOK Trial Service (1/3) 1. Common DDR • standards device information 3. Extended Mobile Browser 2. Contents Validator • support mobile web standards • mobile web contents • alerting the mobileOK contents validation Service Proof 5. mobileOK portal Develop- ment 4. Browser Simulator • support for developer • mobileOK information • developer community MobileWeb Standards • mobileOK site sample (by MobileWeb2.0 Forum) 34
  35. 35. MobileOK Trial Service (2/3) 35
  36. 36. MobileOK Trial Service (3/3) MobileOK Test & Validation Service 36
  37. 37. K-mobileOK 1.0 standard set K-DDC 1.5 MW2.SD-0005 (2007) TTAS.KO-10.0131 K-MobileOK Basic K-MWBP 1.0 Test 1.0 MW2.SD-0003 (2007) 2009 TTAK.OT-10.0191 2009 Guideline for MobileO Requirement for K-M Requirement for K-M K certification System obileOK Testing and K-MobileOK Require obileOK Checker 1.0 Certification ments MW2.SD-0001 (2007) MW2.SD-0002 (2007) MW2.SD-0010 (2007) MW2.SD-0007 (2007) TTAS.KO-10.0127 TTAK.OT-10.0190 TTAS.KO-10.0241 TTAS.KO-10.0239 Device Description DDL Requirement Language MW2.SD-0013 (2007) MW2.SD-0014 (2007) 2009 2009 DDR Requirements DDR API MW2.SD-0015 MW2.SD-0014 K-MobileOK 1.0 Standards Guide TTAK.OT-10.0242 TTAK.OT-10.0241 37
  38. 38. Established K-MobileOK Standards 2007 1. Guideline for MobileOK certification System 1.0 2. Requirement for Korean MobileOK Checker 3. K-MWBP(Mobile Web Best Practices) 1.0 4. K-DDC(Default Delivery Context) 1.0 5. K-MobileOK Requirements 6. Requirement for Korean MobileOK Testing and Certification 7. DDL(Device Description Language) Requirements 8. DDL 38
  39. 39. Established K-MobileOK Standards 2008 1. Mobile Web Content Authoring Guide 1.0 2. Requirements for Machine-readable Labeling of MobileOK Trustmark 3. Requirements for Mobile Web 2.0 Application 4. CSS Selector Naming Rule 5. K-MWBP 1.5 6. DDR(Device Desciption Repository) API 7. DDR Requirements 8. Device Description Core Vocabulary 39
  40. 40. W3C mobileOK & K-MobileOK 40
  41. 41. W3C mobileOK & K-MobileOK Delivery Context W3C DDC 1.0 (K-DDC 1.0) K-DDC 1.5 1. Usable Screen Width 120 pixels, minimum. 240 pixels minimum, 480 pixels maxi mum 2. Markup Language Support XHTML Basic 1.1 [XHTML-Basic] HTML 4.01 delivered with content type ap XHTML 1.0, XHTML 1.1 plication/xhtml+xml 3. Character Encoding UTF-8 EUC-KR, UTF-8 4. Image Format Support JPEG, GIF 89a JPEG, GIF, PNG 5. Maximum Total Page Weight 20 Kilobytes 50 Kilobytes 6. Colors 256 Colors, minimum 256 Colors, minimum 7. Style Sheet Support CSS Level 1 [CSS]. In addition, CSS 2.1 and part of CSS 3 CSS Level 2 [CSS2]@media rul e together with the handheld an d all media types (see CSS 2 M edia Types). 8. HTTP HTTP/1.0 [HTTP1.0] or more rec HTTP/1.0 [HTTP1.0] or more recent [ ent [HTTP1.1] HTTP1.1] 9. Script No support for client side scriptin Support to ECMAScript 3 (JavaScript) g 10. AJAX Capability - XMLHTTPRequest 11. HTTP / SSL support - HTTPS and SSL 12. XML Parser support - DOM1, DOM2 Core, DOM3 Core, DO M3 event 41
  42. 42. W3C mobileOK & K-MobileOK It is not different. Just a matter of criterion 42
  43. 43. If we don’t use mobileOK standards? q What’s happening after ? 43
  44. 44. If we don’t use mobileOK standards? q It’s just like now q Incompatible environment (telcos, nations, devices, devices) § Contents Authoring - Expensive § Lack of Web Content, Uncomfortable Mobile Web Access q Cannot make OneWeb (Wired, Wireless) q Incompatible Web Application q Impossible to use the Device Capabilities efficiently § Cannot use device information (in case of Korea) § Cannot make the Device Adaptation 44
  45. 45. mobileOK 2.0 – Future Plan mobileOK is the key enabler of future mobile services mobileOK 1.0 Contents (2007-2008) Standards for Web Contents Convergence mobileOK 2.0 Service (2009-2010) Standards for Web Applications Convergence Toward Mobile 2.0 45
  46. 46. Future of Mobile Web Hybrid User Application Experience Web Oriented WebOS Device Architecture Capability Control Widget Smart MobileOK Device & Rich Web Web Standards Application Open Mobile Newest Platform Offline & HTML Asynchronous (HTML5) Social Technology Mobile Web AJAX Cloud 46
  47. 47. Thank you For more discussion : JongHong Jeon (hollobit@etri.re.kr) +82-42-860-5333 Blog : http://mobile2.tistory.com/m http://twitter.com/hollobit OR 47

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