Western Museums Association2012 Annual Meeting Successful Development Models for University and Public Museums October 24, 1:45 – 3:00 p.m. Moderator Jill Hartz, Executive Director, Jordan Schnitzer Museum of Art University of Oregon, Eugene, OR Presenters Deidre Sandvick, Director of Development for University Arts University of Oregon, Eugene, OR Melissa Russo, Director of Institutional Advancement Chabot Space & Science Center, Oakland, CA Greg Polzin, Director, Fundraising & Development Palm Springs Art Museum, Palm Springs, CA
Using Exhibition “Action Teams” to Build Donor Engagement Western Museums Association 2012 Annual Meeting
How can we use an upcoming majorexhibition to engage new constituents anddeepen ongoing relationships with donors?
Our Mission Statement:The Jordan Schnitzer Museum of Art enhances the University of Oregon’s academic mission and furthers the appreciation and enjoyment of the visual arts for the general public.
JSMA facts: - The museum opened in 1933 - Initially housed the Murray Warner Oriental Art Collection - Asian art now comprises about 60% of the collection - Nearly 70,000sf (galleries = 20,000sf) - Accredited by the AAM - 15 F/T staff; 50 student workers - University of Oregon approx. 50% of the budget - Nearly a $3M budget
The Birth of the “Action Team”Goals:- Raise funds for specific exhibitions- Involve both the on and off campus communities- Attract new people to the JSMA
Who should be on the Action Team?- Board members- Docents- Faculty- Students- Interested community membersAnd…- Ask involved donors for suggestions
First meeting:- Project overview with curator - Themes; Exhibition Goals- Brainstorm - Marketing: constituents, plan for visibility - Education: programs (based on learning objectives) - Development: prospects, events- Determine next actions by team members
Subsequently:- Individual contact with appropriate staff- Status meeting for larger projects/events- Update emails to team members- Exhibition preview- Attending/introducing program speakers- Concluding evaluation meeting
Tough by NaturePortraits of Cowgirls and Ranch Women of the American West
Tough by Nature Action TeamPrimary Goals:- Raise $50,000 for a catalog- Highlight local community members in exhibition programs
Tough by Nature Action TeamThree small fundraising events – two at the artist’s home, one at themuseum – raised $58,000The “hoedown” with music, appetizers, and dancing – free formembers, small fee for communityInvolved several prominent community women who run ranches orfarms, as well as some of the featured ranchwomen in the exhibition ontwo moderated panels – standing room only audience
Action Teams Can:Engage Donors in a Meaningful WayIntroduce New Constituents to the MuseumRaise FundsIdentify Potential Partners for Programs