Internet Marketing Plan


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Internet Marketing Plan

  1. 1. Internet Marketing The Role Marketing Plays in Building a Website Holley Jacobs May 7, 2013
  2. 2. Marketing is: Impact of Marketing on Building a Website o Reach millions of potential customers o Establishing company brand o Lowers the budget for marketing o Imperative to understand internet lingo i.e. – PPC, Adwords, Analytics, SEO, Linking, Branding, etc (Strauss & Frost, 2009) • Necessary and Essential for Success • Fairly cheap to advertise on the internet – much is free (The Impact of Internet Marketing, 2012) • Having a unique selling position • Adapting to customers motivation and behavior • Position to increase profits • Understanding that the costs of gaining new customers is five times higher than retaining current • Making sure everyone knows that marketing is everyone’s business • Getting to know your target customer • Planning, executing, evaluating, and making changes (20 Marketing Tips Every Entrepreneur Should Know)
  3. 3. Five Key Items for the Website o Services Provided o Prices Included o Survey o Polls o Email Sign Up Form o Google Voice Widget o Social Media Networks o Affiliate Ads
  4. 4. How Contents Support Marketing Objectives o Promotion of Website o Encourages Customer Interaction o Builds Customer Relationships o Allows for Efficient Online Support o Affiliate Marketing Content for Additional Income o Encourages Full Package Deals o Determine Customers' Needs o Allows for Quick Responses from Website
  5. 5. SEO Planning – Submit Site To: 1. Local Media 2. Marketing Media 3. Small Business Media 4. Trade Associations 5. Online PR such as: o Yahoo Finance o Hoovers Online o o Market Watch o America Online o Business Wire o PR Newswire
  6. 6. Keywords Used To Promote Website o Internet Marketing o Email Marketing for nonprofits o Social Media Awareness o Company Branding o Nonprofit Blogging o Video Marketing for non- profits o Social Media Integration
  7. 7. Three Opportunities for Advertising by Linking 1. Constant Contact 2. Go Daddy 3. Google Reseller
  8. 8. 1. Constant Contact provides the software and support to allow email marketing, surveys, polls, and social media integration (Services of Constant Contact). 2. Go Daddy partners have the ability to provide domain names, hosting, and server support (Services of Go Daddy). 3. Google Reseller program allows the business to provide clients access to the wealth of Google Apps for Business (Services of Google Apps for Business). How Linking Compliments the Website
  9. 9. 1. Unique visitors to site 2. Establish customized goals 3. Geographic location since services are for local businesses 4. Whether visitors are reaching site via Direct, Search, or Referral indicators 5. Bounce rate 6. Repeat visitors Google Analytics
  10. 10. References 20 Marketing Tips Every Entrepreneur Should Know. (n.d.). Retrieved April 7, 2013, from Missouri Business Web site: The Impact of Internet Marketing. (2012, May 6). Retrieved from All Business Web site:
  11. 11. References Services of Constant Contact. (n.d.). Retrieved from Constant Contact Web site: Services of Go Daddy. (n.d.). Retrieved from Go Daddy Web site: Services of Google Apps for Business. (n.d.). Retrieved from Google Web site: Strauss, J., & Frost, R. (2009). E-Marketing. New Jersey: Prentice Hall.