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Workshop: Startup thinking for non profits

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Held at http://sensecampberlin2014.tumblr.com/

Held at http://sensecampberlin2014.tumblr.com/

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  • 1. STARTUPTHINKING FOR NON-PROFITS How to accelerate saving the world. ! ! CC-BY holger@sozialhelden.de
  • 2. WHAT’S IN IT FORYOU • Learn how to turn your idea into a social enterprise • Get new ideas for funding your non-profit • Exercise pitching your cause
  • 3. INTRODUCTION ROUND INTERACTION!
  • 4. – Steve Blank „A startup is an organization formed to search for 
 a repeatable and scalable business model.“
  • 5. STARTUPTHINKING • defined market • clear offering • business model • scalable
  • 6. LET’S START WITHTHE
 NON-PROFIT PERSPECTIVE
  • 7. YOUR GOAL: Make the World a Better Place CC- BY-SA by ZoranVeselinovic https://www.flickr.com/photos/56492970@N07/
  • 8. VALUE
  • 9. VALUE PROPOSITION (XYZ) • „We help X doY doing Z“
  • 10. VALUE PROPOSITION (CPS) • Customer: • Problem: • Solution:
  • 11. FORMULATEYOURVALUE PROPOSITION • „We help X doY doing Z“ or „Customer: Problem: Solution:“ • Then read it to the whole group
 
 
 
 INTERACTION!
  • 12. HOW CAN 
 I HAVE 
 SOCIAL IMPACT? It’s a lot of work and costly!
  • 13. SOCIAL ENTERPRISE
  • 14. by Ingrid Burkett, Knode
  • 15. SOCIAL ENTERPRISES ARETWO-SIDED €€€ ! commerce !!! ! impact
  • 16. FORMULATEYOURVALUE PROPOSITION FOR BOTH SIDES €€€ ! commerce !!! ! impact INTERACTION!
  • 17. AREYOU SURE? — ASKTHEM!
  • 18. CC-BY-SA http://en.wikipedia.org/wiki/File:People_engaging_in_conversation.jpg CC-BA-SA https://www.flickr.com/photos/rorycellan/ CC-BY https://www.flickr.com/photos/vasile23/
  • 19. IT’S NOT SMALLTALK
  • 20. YOU RUN EXPERIMENTS
  • 21. Build MeasureLearn Metrics Experiments New assumptions Eric Ries: „The lean startup“
  • 22. EXAMPLE • Value Proposition: 
 „Customer: School children from poor families in Germany. 
 Problem: They eat too much junk food for lunch. 
 Solution:A free educational game for Android phones to teach healthy eating.“
  • 23. EXPERIMENT EXAMPLE • Hypotheses: 1. „80% of the pupils of ‚Rütli Schule‘ in Berlin-Neukölln don’t bring lunch from home.“ 2. „The majority of these pupils have access to an Android device and have at least one game installed.“ … • Experiment: Go to school and ask the pupils and teachers.
  • 24. Build MeasureLearn Metrics Experiments New assumptions Eric Ries: „The lean startup“ „Majority has access to Android“ Most pupils have no smartphone or don’t install android apps facebook game instead?
  • 25. FORMULATEYOUR EXPERIMENT • Hypotheses: … • Experiment: … INTERACTION!
  • 26. THIS WAS JUSTTHE START…
  • 27. DEVELOP A WHOLE BUSINESS MODEL THAT WAY
  • 28. BUSINESS MODEL CANVAS
  • 29. BUSINESS MODEL CANVAS
  • 30. BUSINESS MODEL CANVAS
  • 31. WRAP UP 1. You wrote a value proposition for the commerce and impact side of your social enterprise 2. You formulated hypotheses and planned your first experiment 3. Homework: Fill out a Business Model Canvas :-)
  • 32. ONE MORETHING bit.ly/suthink holger@sozialhelden.de