Learn from day one bsa

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Learn from day one bsa

  1. 1. HOWTO LEARN FROM POTENTIAL CUSTOMERS FROM DAY ONE ! ! ! CC-BY mail@holger-dieterich.de
  2. 2. THIS SLIDES AND RESOURCES
 FOR STARTUPTHINKING bit.ly/suthink mail@holger-dieterich.de
  3. 3. Hi, I’m Holger
  4. 4. – Steve Blank „A startup is an organization formed to search for 
 a repeatable and scalable business model.“
  5. 5. BUSINESS MODEL = CREATEVALUE
  6. 6. VALUE PROPOSITION
  7. 7. VALUE PROPOSITION (XYZ) • „We help X doY doing Z“
  8. 8. VALUE PROPOSITION (CPS) • Customer: • Problem: • Solution:
  9. 9. FORMULATEYOURVALUE PROPOSITION • „We help X doY doing Z“ or „Customer: Problem: Solution:“ • Then read it to the whole group
 
 
 
 INTERACTION!
  10. 10. AREYOU SURE? NO,THESE ARE JUST ASSUMPTIONS.
  11. 11. ASKYOUR CUSTOMERS!
  12. 12. CC-BY-ND https://www.flickr.com/photos/wire_trade_fair/
  13. 13. CC-BY-SA http://en.wikipedia.org/wiki/File:People_engaging_in_conversation.jpg CC-BA-SA https://www.flickr.com/photos/rorycellan/ CC-BY https://www.flickr.com/photos/vasile23/
  14. 14. BUILD A SIMPLE CRM
  15. 15. HOWTOTALKTO CUSTOMERS?
  16. 16. „I want to learn from you as an expert in electric vehicles.“
  17. 17. „Tell me about how you charge your electric vehicle today.“
  18. 18. „What is the worst thing about that?“
  19. 19. „When was the last time you had that problem?“
  20. 20. „Please tell me more.“
  21. 21. „What other things are a problem?“
  22. 22. „Can I come back to you when the prototype is ready?“
  23. 23. „Who else should I talk to?“
  24. 24. „Thank you.“
  25. 25. RUN EXPERIMENTS
  26. 26. Build MeasureLearn Metrics Experiments New assumptions Eric Ries: „The lean startup“
  27. 27. THIS WAS JUSTTHE START…
  28. 28. DEVELOP A WHOLE BUSINESS MODEL THAT WAY
  29. 29. BUSINESS MODEL CANVAS
  30. 30. BUSINESS MODEL CANVAS
  31. 31. BUSINESS MODEL CANVAS
  32. 32. Most importantly: Get out of the building!
  33. 33. One more thing
  34. 34. cleanlaunchpad.eu
  35. 35. cleanlaunchpad.eu €17.500 prize money
  36. 36. cleanlaunchpad.eu €17.500 prize money Get accepted at Green Garage Accelerator

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