Hi, I’m Holger!
HOWTO LEARN	

FROM POTENTIAL CUSTOMERS	

FROM DAY ONE
!
!
!
CC-BY mail@holger-dieterich.de
– Steve Blank
„A startup is an organization formed to search for 

a repeatable and scalable business model.“
BUSINESS MODEL = CREATEVALUE
VALUE PROPOSITION
VALUE PROPOSITION (XYZ)
• „We help X doY doing Z“
VALUE PROPOSITION (CPS)
• Customer:	

• Problem:	

• Solution:
FORMULATEYOURVALUE PROPOSITION
• „We help X doY doing Z“ or „Customer: Problem: Solution:“ 	

• Then read it to the whole ...
AREYOU SURE?	

NO,THESE ARE JUST ASSUMPTIONS.
ASKYOUR CUSTOMERS!
CC-BY-ND https://www.flickr.com/photos/wire_trade_fair/
CC-BY-SA http://en.wikipedia.org/wiki/File:People_engaging_in_conversation.jpg
CC-BA-SA https://www.flickr.com/photos/roryc...
BUILD A SIMPLE CRM
HOWTOTALKTO CUSTOMERS?
„I want to learn from you as an expert in electric vehicles.“
„Tell me about how you charge your electric vehicle today.“
„What is the worst thing about that?“
„When was the last time you had that problem?“
„Please tell me more.“
„What other things are a problem?“
„Can I come back to you when the prototype is ready?“
„Who else should I talk to?“
„Thank you.“
RUN EXPERIMENTS
Build
MeasureLearn
Metrics
Experiments
New assumptions
Eric Ries: „The lean startup“
THIS WAS JUSTTHE START…
DEVELOP A WHOLE BUSINESS MODEL
THAT WAY
BUSINESS MODEL CANVAS
BUSINESS MODEL CANVAS
BUSINESS MODEL CANVAS
Most importantly:	

Get out of the building!
SLIDES AND RESOURCES

FOR STARTUPTHINKING
bit.ly/suthink
mail@holger-dieterich.de
Learn from day one
Learn from day one
Learn from day one
Upcoming SlideShare
Loading in …5
×

Learn from day one

160
-1

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
160
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Learn from day one

  1. 1. Hi, I’m Holger!
  2. 2. HOWTO LEARN FROM POTENTIAL CUSTOMERS FROM DAY ONE ! ! ! CC-BY mail@holger-dieterich.de
  3. 3. – Steve Blank „A startup is an organization formed to search for 
 a repeatable and scalable business model.“
  4. 4. BUSINESS MODEL = CREATEVALUE
  5. 5. VALUE PROPOSITION
  6. 6. VALUE PROPOSITION (XYZ) • „We help X doY doing Z“
  7. 7. VALUE PROPOSITION (CPS) • Customer: • Problem: • Solution:
  8. 8. FORMULATEYOURVALUE PROPOSITION • „We help X doY doing Z“ or „Customer: Problem: Solution:“ • Then read it to the whole group
 
 
 
 INTERACTION!
  9. 9. AREYOU SURE? NO,THESE ARE JUST ASSUMPTIONS.
  10. 10. ASKYOUR CUSTOMERS!
  11. 11. CC-BY-ND https://www.flickr.com/photos/wire_trade_fair/
  12. 12. CC-BY-SA http://en.wikipedia.org/wiki/File:People_engaging_in_conversation.jpg CC-BA-SA https://www.flickr.com/photos/rorycellan/ CC-BY https://www.flickr.com/photos/vasile23/
  13. 13. BUILD A SIMPLE CRM
  14. 14. HOWTOTALKTO CUSTOMERS?
  15. 15. „I want to learn from you as an expert in electric vehicles.“
  16. 16. „Tell me about how you charge your electric vehicle today.“
  17. 17. „What is the worst thing about that?“
  18. 18. „When was the last time you had that problem?“
  19. 19. „Please tell me more.“
  20. 20. „What other things are a problem?“
  21. 21. „Can I come back to you when the prototype is ready?“
  22. 22. „Who else should I talk to?“
  23. 23. „Thank you.“
  24. 24. RUN EXPERIMENTS
  25. 25. Build MeasureLearn Metrics Experiments New assumptions Eric Ries: „The lean startup“
  26. 26. THIS WAS JUSTTHE START…
  27. 27. DEVELOP A WHOLE BUSINESS MODEL THAT WAY
  28. 28. BUSINESS MODEL CANVAS
  29. 29. BUSINESS MODEL CANVAS
  30. 30. BUSINESS MODEL CANVAS
  31. 31. Most importantly: Get out of the building!
  32. 32. SLIDES AND RESOURCES
 FOR STARTUPTHINKING bit.ly/suthink mail@holger-dieterich.de

×