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Learn from day one
 

Learn from day one

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    Learn from day one Learn from day one Presentation Transcript

    • Hi, I’m Holger!
    • HOWTO LEARN FROM POTENTIAL CUSTOMERS FROM DAY ONE ! ! ! CC-BY mail@holger-dieterich.de
    • – Steve Blank „A startup is an organization formed to search for 
 a repeatable and scalable business model.“
    • BUSINESS MODEL = CREATEVALUE
    • VALUE PROPOSITION
    • VALUE PROPOSITION (XYZ) • „We help X doY doing Z“
    • VALUE PROPOSITION (CPS) • Customer: • Problem: • Solution:
    • FORMULATEYOURVALUE PROPOSITION • „We help X doY doing Z“ or „Customer: Problem: Solution:“ • Then read it to the whole group
 
 
 
 INTERACTION!
    • AREYOU SURE? NO,THESE ARE JUST ASSUMPTIONS.
    • ASKYOUR CUSTOMERS!
    • CC-BY-ND https://www.flickr.com/photos/wire_trade_fair/
    • CC-BY-SA http://en.wikipedia.org/wiki/File:People_engaging_in_conversation.jpg CC-BA-SA https://www.flickr.com/photos/rorycellan/ CC-BY https://www.flickr.com/photos/vasile23/
    • BUILD A SIMPLE CRM
    • HOWTOTALKTO CUSTOMERS?
    • „I want to learn from you as an expert in electric vehicles.“
    • „Tell me about how you charge your electric vehicle today.“
    • „What is the worst thing about that?“
    • „When was the last time you had that problem?“
    • „Please tell me more.“
    • „What other things are a problem?“
    • „Can I come back to you when the prototype is ready?“
    • „Who else should I talk to?“
    • „Thank you.“
    • RUN EXPERIMENTS
    • Build MeasureLearn Metrics Experiments New assumptions Eric Ries: „The lean startup“
    • THIS WAS JUSTTHE START…
    • DEVELOP A WHOLE BUSINESS MODEL THAT WAY
    • BUSINESS MODEL CANVAS
    • BUSINESS MODEL CANVAS
    • BUSINESS MODEL CANVAS
    • Most importantly: Get out of the building!
    • SLIDES AND RESOURCES
 FOR STARTUPTHINKING bit.ly/suthink mail@holger-dieterich.de