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Knowing Yourself and Portfolios
 

Knowing Yourself and Portfolios

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Knowing Yourself and Portfolios Knowing Yourself and Portfolios Presentation Transcript

  • Professional Procedures and Portfolio Development Unit 2 Knowing Yourself
  • Unit 2 Knowing Yourself - Agenda
    • Understanding Yourself
    • Brand “You”
    • Portfolio Introduction
    • Self Assessment Recap
  • Unit 2- Understanding Yourself
    • Do you agree with the test results?
    • Were there any surprises?
  • Unit 2 - Reflections
      • What could influence my career?
      • What in this report could hold me back?
      • What assist me in achieving my career goals?
      • Do I need to address anything?
      • Am I going to do anything differently now?
      • Is this just the way I am?
      • Does my awareness allow me any new advantage?
  • Here is the key!
    • Strategic planning that leverages your natural strengths and passions can =
    • A career that you enjoy
    • Your success comes from knowing your abilities and how to market them.
    • Then you won’t need to send out 126 resumes 
  • By the way….
    • Mother doesn’t always know us best!
    • We know ourselves best
    • Keep assessing yourselves – you may make some discoveries!
  • Which would you rather be?
    • Saturn or Porsche?
    • Ritz Hotel or Motel 6?
    • Why?
    • What does this have to do with job searching?
  • Well, actually a lot…
    • One product isn’t better than the other!
    • They know how to find their target markets and sell them!
    • You need to do the same thing!
  • Welcome to Brand You Creating and Delivering Career Value
  • Your Personal Brand
    • Brands have attributes
    • Consider the high end automobile – more car talk again 
    • What are the attributes of this product?
  • Brand “You”
    • You are the CEO of Brand “You”
    • You’re also the Marketing Director!
    • So what are your attributes?
    • What do you want to sell?
  • Your Personal Brand
    • What do employers looking for?
    • What is your marketing strategy?
  • The Changing Workplace
    • New Markets, New Technology and new Business Models
    • Your Brand must function in an environment that requires:
      • Flexibility
      • Continuous Learning
      • Self-Management
  • The Changing Workplace
      • Increased pressure for innovation
      • Global economy and opportunities
      • The Virtual Team
      • Contract workers
  • Brand “You”
    • A unique identity and coherent message
    • What you can bring to the marketplace
      • These are the ‘Features” of your brand
  • Benefits of Brand You
    • Have a strong identity
    • Focus on meeting customer (employer’s) needs
    • Know the benefits of your skills, knowledge and experience * resume
    • Develop effective strategy to reach the target market
  • Applying Marketing Concepts
    • Marketing is about meeting needs
      • Know type of employer you desire
      • Discover employer’s needs
      • Assess your skills/knowledge to meet everyone’s needs
  • Applying Marketing Concepts
    • Marketing is about exchange relationships
      • “ Work” is an exchange relationship
      • Both parties (buyer) and (seller) should be satisfied
      • Target work that fulfills your needs as well as the employer’s
  • The Marketing Process
    • Step 1: Get to know your product – You
      • Search for trends and opportunities
      • Target employers who value what you have to offer – this is key!
  • The Marketing Process
    • Step 2: Understand Consumers’ Value Needs
      • Know your customer
      • Be clear on job descriptions
  • The Marketing Process
    • Step 3: Create a Value Proposition
      • Presenting your value is the basis of resume preparation
      • Your resume will change based on the value you want to present – you’ll have many resumes
      • Different jobs require appropriate value statements on your resume
  • The Marketing Process
    • Step 4: Communicate the Value Proposition
      • By knowing your brand and the needs of your market, you can establish a desirable exchange relationship through the use of an effective resume that communicates your value.
  • Portfolios
    • What is a portfolio?
    • How does it differ from a resume?
    • We’re going to be exploring 2 important aspects of portfolios!
    • Contents and Presentation
  • Assembling Portfolios starting with the contents
    • Part 1 – Assignment due January 19
      • Define the role of your portfolio based on:
          • Target Audience
          • Message that you want to convey
  • Assembling Portfolios starting with the contents
    • Part 1 – Assignment due January 19
      • Create a list of components that details what you want to include
      • Justify why you are including each component
  • Assembling Portfolios
    • Part 1 – Assignment due January 19
      • Submit a two-page (500 word report based on your decisions re:
            • Target Audience
            • Message
            • Components
            • Justification for components
  • Assembling Portfolios
    • Part 2 Assignment Due January 25, 2007
      • Start collecting your artifacts:
            • Resume
            • Work Samples
            • Certifications
            • Degrees/diplomas
            • Thank you letters
  • Assembling Portfolios
    • Part 2 Assignment Due January 25, 2007
      • Artifacts cont’d:
            • Letters of recommendation
            • Writing samples
            • Technical skill sets
            • Other skill sets
            • Academic plans of study
            • References
            • Documented accomplishments
            • Professional affiliations