Professional Procedures and Portfolio Development Unit 2 Knowing Yourself

Unit 2 Knowing Yourself - Agenda Understanding Yourself Brand “You” Portfolio Introduction Self Assessment Recap

Understanding Yourself

Brand “You”

Portfolio Introduction

Self Assessment Recap

Unit 2- Understanding Yourself Do you agree with the test results? Were there any surprises?

Do you agree with the test results?

Were there any surprises?

Unit 2 - Reflections What could influence my career? What in this report could hold me back? What assist me in achieving my career goals? Do I need to address anything? Am I going to do anything differently now? Is this just the way I am? Does my awareness allow me any new advantage?

What could influence my career?

What in this report could hold me back?

What assist me in achieving my career goals?

Do I need to address anything?

Am I going to do anything differently now?

Is this just the way I am?

Does my awareness allow me any new advantage?

Here is the key! Strategic planning that leverages your natural strengths and passions can = A career that you enjoy Your success comes from knowing your abilities and how to market them. Then you won’t need to send out 126 resumes 

Strategic planning that leverages your natural strengths and passions can =

A career that you enjoy

Your success comes from knowing your abilities and how to market them.

Then you won’t need to send out 126 resumes 

By the way…. Mother doesn’t always know us best! We know ourselves best Keep assessing yourselves – you may make some discoveries!

Mother doesn’t always know us best!

We know ourselves best

Keep assessing yourselves – you may make some discoveries!

Which would you rather be? Saturn or Porsche? Ritz Hotel or Motel 6? Why? What does this have to do with job searching?

Saturn or Porsche?

Ritz Hotel or Motel 6?

Why?

What does this have to do with job searching?

Well, actually a lot… One product isn’t better than the other! They know how to find their target markets and sell them! You need to do the same thing!

One product isn’t better than the other!

They know how to find their target markets and sell them!

You need to do the same thing!

Welcome to Brand You Creating and Delivering Career Value

Your Personal Brand Brands have attributes Consider the high end automobile – more car talk again  What are the attributes of this product?

Brands have attributes

Consider the high end automobile – more car talk again 

What are the attributes of this product?

Brand “You” You are the CEO of Brand “You” You’re also the Marketing Director! So what are your attributes? What do you want to sell?

You are the CEO of Brand “You”

You’re also the Marketing Director!

So what are your attributes?

What do you want to sell?

Your Personal Brand What do employers looking for? What is your marketing strategy?

What do employers looking for?

What is your marketing strategy?

The Changing Workplace New Markets, New Technology and new Business Models Your Brand must function in an environment that requires: Flexibility Continuous Learning Self-Management

New Markets, New Technology and new Business Models

Your Brand must function in an environment that requires:

Flexibility

Continuous Learning

Self-Management

The Changing Workplace Increased pressure for innovation Global economy and opportunities The Virtual Team Contract workers

Increased pressure for innovation

Global economy and opportunities

The Virtual Team

Contract workers

Brand “You” A unique identity and coherent message What you can bring to the marketplace These are the ‘Features” of your brand

A unique identity and coherent message

What you can bring to the marketplace

These are the ‘Features” of your brand

Benefits of Brand You Have a strong identity Focus on meeting customer (employer’s) needs Know the benefits of your skills, knowledge and experience * resume Develop effective strategy to reach the target market

Have a strong identity

Focus on meeting customer (employer’s) needs

Know the benefits of your skills, knowledge and experience * resume

Develop effective strategy to reach the target market

Applying Marketing Concepts Marketing is about meeting needs Know type of employer you desire Discover employer’s needs Assess your skills/knowledge to meet everyone’s needs

Marketing is about meeting needs

Know type of employer you desire

Discover employer’s needs

Assess your skills/knowledge to meet everyone’s needs

Applying Marketing Concepts Marketing is about exchange relationships “ Work” is an exchange relationship Both parties (buyer) and (seller) should be satisfied Target work that fulfills your needs as well as the employer’s

Marketing is about exchange relationships

“ Work” is an exchange relationship

Both parties (buyer) and (seller) should be satisfied

Target work that fulfills your needs as well as the employer’s

The Marketing Process Step 1: Get to know your product – You Search for trends and opportunities Target employers who value what you have to offer – this is key!

Step 1: Get to know your product – You

Search for trends and opportunities

Target employers who value what you have to offer – this is key!

The Marketing Process Step 2: Understand Consumers’ Value Needs Know your customer Be clear on job descriptions

Step 2: Understand Consumers’ Value Needs

Know your customer

Be clear on job descriptions

The Marketing Process Step 3: Create a Value Proposition Presenting your value is the basis of resume preparation Your resume will change based on the value you want to present – you’ll have many resumes Different jobs require appropriate value statements on your resume

Step 3: Create a Value Proposition

Presenting your value is the basis of resume preparation

Your resume will change based on the value you want to present – you’ll have many resumes

Different jobs require appropriate value statements on your resume

The Marketing Process Step 4: Communicate the Value Proposition By knowing your brand and the needs of your market, you can establish a desirable exchange relationship through the use of an effective resume that communicates your value.

Step 4: Communicate the Value Proposition

By knowing your brand and the needs of your market, you can establish a desirable exchange relationship through the use of an effective resume that communicates your value.

Portfolios What is a portfolio? How does it differ from a resume? We’re going to be exploring 2 important aspects of portfolios! Contents and Presentation

What is a portfolio?

How does it differ from a resume?

We’re going to be exploring 2 important aspects of portfolios!

Contents and Presentation

Assembling Portfolios starting with the contents Part 1 – Assignment due January 19 Define the role of your portfolio based on: Target Audience Message that you want to convey

Part 1 – Assignment due January 19

Define the role of your portfolio based on:

Target Audience

Message that you want to convey

Assembling Portfolios starting with the contents Part 1 – Assignment due January 19 Create a list of components that details what you want to include Justify why you are including each component

Part 1 – Assignment due January 19

Create a list of components that details what you want to include

Justify why you are including each component

Assembling Portfolios Part 1 – Assignment due January 19 Submit a two-page (500 word report based on your decisions re: Target Audience Message Components Justification for components

Part 1 – Assignment due January 19

Submit a two-page (500 word report based on your decisions re:

Target Audience

Message

Components

Justification for components

Assembling Portfolios Part 2 Assignment Due January 25, 2007 Start collecting your artifacts: Resume Work Samples Certifications Degrees/diplomas Thank you letters

Part 2 Assignment Due January 25, 2007

Start collecting your artifacts:

Resume

Work Samples

Certifications

Degrees/diplomas

Thank you letters

Assembling Portfolios Part 2 Assignment Due January 25, 2007 Artifacts cont’d: Letters of recommendation Writing samples Technical skill sets Other skill sets Academic plans of study References Documented accomplishments Professional affiliations

Part 2 Assignment Due January 25, 2007

Artifacts cont’d:

Letters of recommendation

Writing samples

Technical skill sets

Other skill sets

Academic plans of study

References

Documented accomplishments

Professional affiliations