Instructional Design - Unit 2

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Instructional Design - Unit 2

  1. 1. Instructional Design Unit 2
  2. 2. Agenda <ul><li>Discussion – instructional design positions </li></ul><ul><li>Lab gaming assignment </li></ul><ul><li>Review of Unit 1 </li></ul><ul><li>Communication Model </li></ul><ul><li>Addie </li></ul><ul><li>Core process </li></ul><ul><li>Team Work </li></ul><ul><li>Interviewing Techniques </li></ul>
  3. 3. Unit 2 Communication <ul><li>Importance of communication with clients </li></ul><ul><ul><li>Understand the client </li></ul></ul><ul><ul><li>Understand team members </li></ul></ul><ul><ul><li>Make sure that everyone is on same page </li></ul></ul>
  4. 4. Unit 2 Communication <ul><li>What do you think is important about communication? </li></ul><ul><li>What types of communication do you think you will need with your clients? </li></ul>
  5. 5. sender encode channel decode receiver (message) (message) GENERAL COMMUNICATION MODEL <ul><li>Communication Skills </li></ul><ul><li>Attitudes </li></ul><ul><li>Knowledge </li></ul><ul><li>Social System </li></ul><ul><li>Culture </li></ul>
  6. 6. <ul><li>Communication Skills </li></ul><ul><li>Attitudes </li></ul><ul><li>Knowledge </li></ul><ul><li>Social System </li></ul><ul><li>Culture </li></ul><ul><li>Sensory </li></ul><ul><li>Visual </li></ul><ul><li>Sound </li></ul><ul><li>Smell </li></ul><ul><li>Taste </li></ul><ul><li>Feel </li></ul>GENERAL COMMUNICATION MODEL sender encode channel decode receiver (message) (message)
  7. 7. GENERAL COMMUNICATION MODEL <ul><li>Communication Skills </li></ul><ul><li>Attitudes </li></ul><ul><li>Knowledge </li></ul><ul><li>Social System </li></ul><ul><li>Culture </li></ul><ul><li>Sensory </li></ul><ul><li>Visual </li></ul><ul><li>Sound </li></ul><ul><li>Smell </li></ul><ul><li>Taste </li></ul><ul><li>Feel </li></ul><ul><li>Media </li></ul><ul><li>Print </li></ul><ul><li>Picture </li></ul><ul><li>Audio </li></ul><ul><li>CAI </li></ul><ul><li>Video </li></ul>sender encode channel decode receiver (message) (message)
  8. 8. GENERAL COMMUNICATION MODEL <ul><li>Communication Skills </li></ul><ul><li>Attitudes </li></ul><ul><li>Knowledge </li></ul><ul><li>Social System </li></ul><ul><li>Culture </li></ul><ul><li>Sensory </li></ul><ul><li>Visual </li></ul><ul><li>Sound </li></ul><ul><li>Smell </li></ul><ul><li>Taste </li></ul><ul><li>Feel </li></ul><ul><li>Communication Skills </li></ul><ul><li>Attitudes </li></ul><ul><li>Knowledge </li></ul><ul><li>Social System </li></ul><ul><li>Culture </li></ul><ul><li>Media </li></ul><ul><li>Realia </li></ul><ul><li>Print </li></ul><ul><li>Picture </li></ul><ul><li>Audio </li></ul><ul><li>CAI </li></ul><ul><li>Video </li></ul>sender encode channel decode receiver (message) (message)
  9. 9. GENERAL COMMUNICATION MODEL NOISE sender encode channel decode receiver (message) (message)
  10. 10. GENERAL COMMUNICATION MODEL NOISE <ul><li>LANGUAGE </li></ul><ul><ul><li>Vocabulary </li></ul></ul><ul><ul><li>Cognitive Abilities </li></ul></ul><ul><ul><li>Attitude </li></ul></ul><ul><ul><li>Experience </li></ul></ul>sender encode channel decode receiver (message) (message)
  11. 11. GENERAL COMMUNICATION MODEL <ul><li>PRODUCTION VALUES </li></ul><ul><ul><li>Out of Focus </li></ul></ul><ul><ul><li>Poor Audio </li></ul></ul>NOISE sender encode channel decode receiver (message) (message) <ul><li>LANGUAGE </li></ul><ul><ul><li>Vocabulary </li></ul></ul><ul><ul><li>Cognitive Abilities </li></ul></ul><ul><ul><li>Attitude </li></ul></ul><ul><ul><li>Experience </li></ul></ul>
  12. 12. GENERAL COMMUNICATION MODEL <ul><li>PRODUCTION VALUES </li></ul><ul><ul><li>Out of focus </li></ul></ul><ul><ul><li>Poor audio </li></ul></ul>NOISE <ul><li>LANGUAGE </li></ul><ul><ul><li>Vocabulary level </li></ul></ul><ul><ul><li>Cognitive abilities </li></ul></ul><ul><ul><li>Attitude </li></ul></ul><ul><ul><li>Experience </li></ul></ul>sender encode channel decode receiver (message) (message) <ul><li>PHYSICAL </li></ul><ul><ul><li>Color blindness </li></ul></ul><ul><ul><li>Hearing Impaired </li></ul></ul>
  13. 13. Addie
  14. 14. Analyze Analyze Implement Evaluate Design Develop revision revision revision revision ADDIE MODEL
  15. 15. Addie is like building a house <ul><li>What are the steps in building a house? </li></ul><ul><li>1. </li></ul><ul><li>2. </li></ul><ul><li>3. </li></ul><ul><li>4. </li></ul><ul><li>5. </li></ul>
  16. 16. Addie and house building <ul><li>Determine location/ type/financing </li></ul><ul><li>Have an architect design the blueprints </li></ul><ul><li>Hire the contractor to build </li></ul><ul><li>Move into the house </li></ul><ul><li>All through the process you evaluate </li></ul>
  17. 17. Analyze Define the Project Launch … and beyond Develop & Design Build & Integrate revision revision revision revision Core Process Model
  18. 18. Addie Core Process Analyze Audience, Company, Needs Collect data, surveys/brochures, reports Define the Project Study the competition Determine your goals Prepare a project plan Prepare a communication brief
  19. 19. Review <ul><li>What are the elements of the communication process? </li></ul><ul><li>How can an instructional designer collect information about a client? </li></ul><ul><li>What information is necessary about the client’s audience? </li></ul><ul><li>How would you define miscommunication? </li></ul>
  20. 20. Team Work <ul><li>Interview owner of online gaming website who wants to increase hits on site. </li></ul><ul><ul><li>Assign roles: interviewer/interviewee/historian </li></ul></ul><ul><ul><li>Create your questions (use the Core Process as your guide) </li></ul></ul><ul><ul><li>Record all answers (even non-verbal) </li></ul></ul><ul><ul><li>Present your findings </li></ul></ul>
  21. 21. Writing Assignment 2 Communication Plan for a Website <ul><li>http://taylorguitars.com/ </li></ul><ul><li>Needs a website redesign </li></ul><ul><li>Create a concept plan </li></ul><ul><ul><li>Who is the company? </li></ul></ul><ul><ul><li>What are their goals? </li></ul></ul><ul><ul><li>Who is the client? </li></ul></ul><ul><ul><li>What does the client want from the website? </li></ul></ul>
  22. 22. Writing Assignment 2 Evaluation Criteria <ul><li>Client requirements analyzed/ documented </li></ul><ul><li>Audience Profile documented </li></ul><ul><li>Core Process listed with concept plan </li></ul><ul><li>Goals of website listed </li></ul><ul><li>Vision of company stated </li></ul><ul><li>Communication brief included that explains plan of action </li></ul>

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