In interviews later, TB-L said Danny Boyle’s vision was a message about giving the web away. “He was trying to capture, in the few seconds he’d got, giving the web to humanity.” “The idea of tweeting it, I just decided that, and asked permission to tweet it at the same time.”
Digital capability:Improves educationConnects elderly and isolated to their communities more effectivelyHelps people back into workSupports better health and social services.
It is widely accepted that digital and social exclusion are synonymous. So lifetime earnings, educational attainment, health and well-being, community vitality and viability can all be affected.
This image is a map of part of the Internet. The networked society.But there are 10.8 million people in the U.K. who do not use the Internet. In Cambridgeshire, it means about 76,000 people in our county of 621,000 have never been online. The lack of basic digital skills for millions means an imbalance and what has become known as digital exclusion results - those lacking digital skills are consequently more vulnerable. And it is widely accepted now that digital and social exclusion are synonymous. So lifetime earnings, educational attainment, health and well-being, community vitality and viability can all be affected. We gain the full benefits ourselves only if everyone is online
First generation users connect from a fixed PC. Characteristically, one to many communications.Next generation users connect from multiple and mobile locations, weaving their use of the Internet more deeply into their lives. They understand and expect more openness and are accustomed to multiplicity of voice and opinion. They demonstrate more social behaviours and content creation.70% of people who are offline do not intend to go online in the next 12 months.The largest proportion (59%) of non-users is among retired people.45% of people with households incomes of less than £12,500 per year have not used the Internet before.With almost 16 million people in the UK lacking the skills to use computers and the internet – and many of these being the highest users of public services – this could still be underestimating the problem. Proxy users (like friends or family, or even UK online centres) can’t fill this big gap. By implication, a fresh digital divide is emerging. People who stay offline do not have access to the same technological opportunities; life chances and freedom; economic, social and cultural capital and resources; positions, power and participation opportunities; and development of skills and capabilities.
1998 9% online2012 80% online.We still have the long tail; 20% or so who remain digitally and, very often, socially excluded in 21st century.An alternative source with larger sample, the quarterly Labour Force Survey, published an UPDATE 20/2: At Q4 2012, 7.42 million adults (15%) had never used the Internet. This is 3% lower than Q3 2012 and 9% lower than Q4 2011.ONS data also shows:99% of children in the richest 10% of households can access the internet via a computer57% in the poorest 10% of households with children can access the internet via a computer. In the poorest households, 29% had no computer, 36% had no internet and 43% had no internet connection via a computer. “The new digital inclusion takes the accepted ideas of skills and literacy and the necessity of online privacy and safety and adds to it the capacity for agility and expectation of a portfolio lifestyle, collaborative ability and a committed social role. These capacities will become essential parts of a digital person, without them people will re-enter the realm of digital and social exclusion.” Penval bloghttp://www.penval.co.uk/news/consumers-as-producers-%E2%80%93-digital-inclusion-and-the-new-digital-reality
To maximise the Greater Cambridge City Region’s ability to innovate and grow highly successful businesses in the international knowledge economy, public and private partners must work together to improve the connectivity and networks between the city region’s clusters and labour markets so that the right conditions are in place to deliver further growth. These connections and networks need to be intellectual, virtual and physical – to exploit and support the city region’s capacity for turning innovation into commercial ideas, keeping more of the second and third phase development of those ideas within the UK, and improving the outstanding GVA per capita that we already deliver.
He tweeted “This is for everyone” which was instantly spelled out in LCD lights attached to the chairs of the 80,000 people in the audience.The Web as I envisage it, we have notseen it yet. The future is still so muchbigger than the past.” Tim Berners-Lee
Connecting Cambridgeshire | Dutch public sector leaders 4 Oct 2013
Rural broadband – £45m:
Better broadband for the third of
our homes and businesses where
NGA networks do not exist.
Cambridge City region – £6m:
Proposal to support faster business
connections and city WiFi access.
Mobile voice and data – £TBA:
Infrastructure improvements to ‘not
spots’ and slow spots.
Business support – £2.8m ERDF:
Assist SMEs to adopt innovative and
transformative ICT solutions.
Capability – digital inclusion
• Digital inclusion is a term used to describe
local policies and actions designed to
encourage the socially inclusive use of
technology and to mitigate the risks that
socially disadvantaged people and communities
fall behind as mainstream society increasingly
uses new technologies in every day life.
No Internet access 2012
Broadband Internet is not available in our area
Physical or sensorial disability
Privacy or security concerns
Have access to the Internet elsewhere
Access costs too high (telephone, broadband subscription)
Equipment costs too high
Lack of skills
Don't need Internet (not useful, not interesting, etc)
• 16% of people in the East of England do not use the Internet.
Sources: Internet access 2012, ONS Opinions and Lifestyle Survey Jan-Mar 2012.
UK households from 1998 to 2004. Great Britain households from 2005 to 2012.
Digital inclusion strategy
• Map social and digital
• Map assets such as
UKOnline Centres and
VCSE inclusion projects
• Map business density
• Use Cambridgeshire
The Opte Project
Combined Digital and Social Exclusion Heat Map
Source: esd-Toolkit/CLG | Heat Maps: „heat maps‟ are available for all local authorities in England, based on tailored pre-settings to the
Community Maps tool. These highlight areas for every council that are most digitally and socially excluded in a given local authority area.
Next generation users
About 80% adults online
92% have mobile phones
50% own a smartphone
A next generation user*:
– Uses at least two Internet
applications on their smartphone
(i.e. email and weather)
– Owns at least two of the
following devices: a tablet, a
reader or three or more
• A social and cultural shift
Next generation user as
% Internet users
User as %
* Source: The Networked Councillor, Improvement East/Public-I , http://microsites.oii.ox.ac.uk/oxis/publications
Skills and literacy
Online privacy and safety
Capacity for agility
Expectation of a portfolio
– Collaborative and social
• The alternative? Digital and
% Dig Excl.
• A digital person:
Source: ONS Opinions and Lifestyle Survey Jan-Mar 2012 “Internet Access - Households and Individuals, 2012” UK households from 1998
to 2004. Great Britain households from 2005 to 2012.
Participation – digital economy
Work together to improve the
connectivity and networks between
the city region’s clusters and labour
Intellectual, virtual and physical
connections improved to:
– Exploit and support the city region’s
capacity for turning innovation into
– Keep more of the second and third
phase development of those ideas
within the UK
– Improve the GVA per capita that we
• 1,400 technology
more than 53,000
people and turn over
more than £13 billion a
Participation – public services
• Financial Times: more paying
for digital subs (316,000) than
print sales (300,000).
• Mobile devices 38.5 per cent
of Cambridgeshire County
Council’s digital traffic.
• UK Gov is recreating public
services for the next decade,
placing the user and digital
technology at the heart of
• 82% of the UK population
• Building good services
means meeting the needs
• They have high
expectations for what
makes a good digital
service, whether it’s from a
bank, a travel agent, a
retailer or a broadcaster.
Participation – proxy users
• Mask digital exclusion,
putting extra burden on
friends and family without
addressing the skills gap.
• Estimated 4 million will
need support through
assisted digital programmes
in ‘Digital by Design’.
• The key to assisted digital
is not to offer services
channels but to pass on
digital skills where possible.
Sources: Digital Britain 2, NAO 2013
Innovation – future cities
• 30 cities awarded £50k in 2012
• Glasgow won £24m
• Bristol, London and
Peterborough runners-up with
• £5m Small Business Research
Initiative (SBRI) matching business
ideas to government challenges
launching in July 2013
• 16 cities acting as pilots for the
Cambridge accepted as test-bed
Develop a non-proprietary, generic and open-source, city management platform solution that can connect
presently disparate data sets and data sources that exist within a city.
Stage 1: Feasibility Studies (£1m) – July 2013
£100K per company (approx 10 companies to be
selected as winners)
Companies will work with cities for 6 months to
understand their problems and shape a ‘plan’. The
solutions will be tested in one or more of the
interested cities depending on costs.
Stage 2: Contracts Awarded (£4m) – April 2014
Awarding contracts of up to £1m to 4 winners
Winning companies required to spend a portion of
their £1m on deploying the solution into the cities
that participated in Phase 1 as test-beds to help them
shape their prototype.
Contracts of up to two-years are awarded to businesses
to manufacture and deploy the prototypes into the cities