The marketing campaign
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The marketing campaign

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The marketing campaign The marketing campaign Presentation Transcript

  • FilmMarketingCampaign Emma Hoggett & Chelsea McMurray
  • PROMOTIONIn the film industry the marketing campaign is the form ofpromotion of the film. The process is like a cycle. It is veryimportant to invest in expensive marketing campaigns tomaximize revenue early. Publicity is generally handled bythe distributor and exhibitors. Posters, Magazines, Billboards, Adv erts and Web banners are all methods of promotion and to the right is one of our magazine articles.
  • Other Methods of• Promotion Film Trailers• Television and Radio - Adverts• Internet – (Social Media Marketing)• Visual Marketing – Websites• Print - Paid advertisement in newspapers, magazines and inserts in books.• Merchandising – Some paid for others possibly Promotional giveaways: branded drink cups, toys, or food combinations, at fast food chains.• Promotional tour - Film actors, directors, and producers appear for television, radio, and print media interviews, sometimes showing a clip from the film or an outtake. Interviews are conducted in person or remotely. During film production, these can take place on set. After film release, key personnel make appearances in major market cities, or participate remotely via "satellite" or telephone.
  • Audience• Research There are seven distinct types of research conducted by film distributors in connection with domestic theatrical releases, according to "Marketing to Moviegoers: Second Edition." Such audience research can cost $1 million per film, especially when scores of TV advertisements are tested and re-tested. The bulk of research is done by major studios for the roughly 170 major releases they mount each year that are supported by tens of millions of advertising buys for each film. Independent film distributors, which typically spend less than $10 million in media buys per film, don’t have the budget or breadth of advertising materials to analyze, so they spend little or nothing on pre-release audience research. When audience research is conducted for domestic theatrical release, it involves these areas:• Positioning studies versus other films that will premiere at the same time.• Test screenings of finished or nearly finished films; this is the most well known.• Testing of audience response to advertising materials.• Tracking surveys of audience awareness of a film starting six weeks before premiere.• Exit surveys questioning film goers about their demographic makeup and effectiveness of marketing.• Title testing in an early stage.• Concept testing that would occur in development phase of a film before it is produced.
  • Target AudienceThe main target audience will be around the age of 18+ however the film will also have an older audience that grew up when the original “The Sweeney” was out. Due to this there will be strong language in somescenes and the choice of language all together will be more formal.
  • Culture of the movie This is a pre existing text and a very workingclass British film. The idea of the movie is boysin blue which is why weve gone with the blue theme. There is also the idea of the main characters being bad guys and having a bad image when there actually good.
  • DESIGNS Our designs were hard to make due to themhaving to run on a similar theme to the original but not copy them. We ran most of our designs by using a blue theme and a lot of our backing photos for our designs were images of London and set the scene.
  • A website informing people about the film and giving them abrief idea about the film is a very good method ofadvertising andgetting the film known and more recognized. This is only a rough idea of what our website couldpotentially look like.