A brief intro to<br />Word of Mouth Marketing<br />Yuval Hofshy<br />www.yuvalhofshy.com<br />
Intro<br />“<br />...usually begins with something <br />interesting that intrigues the readers and causes them to want to...
“<br />Giving people a reason to talk about your stuff, and making it easier for that conversation to take place<br />”<br...
I don’t get it…<br />why  <br />do people talk??<br />
You<br />…or your offering.<br />I love it… I hate it.<br />“<br />”<br />
Me<br />It makes me feel good,<br />smart or important <br />“<br />”<br />
Us<br />It makes me feel<br />connected and a<br />member of a team<br />“<br />”<br />
So people are talking... What’s the<br />big deal<br />about WOMM??<br />
History<br />books of marketing tell <br />the forgotten story….<br />
Local Era<br />Local marketing. Local conversations.<br />
Mass Era<br />Global marketing.<br />Local conversations.<br />
New Era<br />Global marketing.<br />Global conversations.<br />
Interesting overview… but how to<br />make it<br />happen??<br />
No Magic<br />It’s a lot of work and<br />well defined campaigns.<br />
WOMM campaign is built on top of the<br />Five T’s<br />because Marketing guys like to make things formal…<br />
Talkers<br />Conversations’ core.<br />Talk to the talkers.<br />
Topics<br />Be remarkable or be invisible.<br />
Tools<br />Make is easy to talk.<br />
Take Part<br />Join in. Don’t be an observer. <br />
Track<br />Set goals. Measure like crazy. <br />
It’s nice in theory... what about some<br />real life<br />case studies??<br />
My LEGO Net<br />mln.lego.com<br />
Nike+<br />nikerunning.nike.com<br />
HD Mosaic<br />www.h-d-mosaic.com<br />
OK… these are big brands. What about<br />small<br />companies??<br />
Will it blend?<br />www.blendtec.com/willitblend<br />
Jones Soda<br />www.jonessoda.com<br />
Ramon De Leon<br />twitter.com/Ramon_DeLeon<br />
Nice indeed… does it work in<br />Israel<br />as well??<br />
Lupa<br />www.lupa.co.il/editor_forum.aspx<br />
Mose’s<br />www.mosesrest.co.il/children<br />
Mother Land<br />www.motherland.co.il<br />
waze<br />www.waze.com<br />
This is interesting stuff. Where can I<br />read more<br />about WOMM?<br />
Thanks!<br />
Credits<br />For the beautiful photos I used.<br />
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Introduction to WOMM

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An introduction to Word of Mouth Marketing.
This presentation should empower a talk and not be given as a handout.
Feel free to download, edit and use it for your talks.
Check my website for suggested scripts and handouts.

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  • http://picasaweb.google.com/lambpants
  • freepixels.com
  • http://www.flickr.com/photos/tuvamoenholm/
  • http://www.flickr.com/photos/jamiemckerral/
  • http://www.flickr.com/photos/28689119@N06/
  • http://www.flickr.com/photos/lebloc/
  • http://www.flickr.com/photos/sollang/
  • http://www.flickr.com/photos/albaflickr/
  • http://www.flickr.com/photos/nespodzany/
  • http://www.flickr.com/photos/sumrow/
  • http://www.flickr.com/photos/boynton/
  • http://www.flickr.com/photos/38569865@N02/
  • http://picasaweb.google.com/bilg.muh.mustafa.tosun
  • http://static.zooomr.com/images/8102934_870d7459a0_o.jpg
  • http://www.flickr.com/photos/latyrx/
  • http://www.flickr.com/photos/darrenhester/
  • Five T’s in the case studies
  • Introduction to WOMM

    1. 1. A brief intro to<br />Word of Mouth Marketing<br />Yuval Hofshy<br />www.yuvalhofshy.com<br />
    2. 2. Intro<br />“<br />...usually begins with something <br />interesting that intrigues the readers and causes them to want to read on…<br />”<br />Wikipedia<br />
    3. 3. “<br />Giving people a reason to talk about your stuff, and making it easier for that conversation to take place<br />”<br />WOMM<br />Andy Sernovitz<br />
    4. 4. I don’t get it…<br />why <br />do people talk??<br />
    5. 5. You<br />…or your offering.<br />I love it… I hate it.<br />“<br />”<br />
    6. 6. Me<br />It makes me feel good,<br />smart or important <br />“<br />”<br />
    7. 7. Us<br />It makes me feel<br />connected and a<br />member of a team<br />“<br />”<br />
    8. 8. So people are talking... What’s the<br />big deal<br />about WOMM??<br />
    9. 9. History<br />books of marketing tell <br />the forgotten story….<br />
    10. 10. Local Era<br />Local marketing. Local conversations.<br />
    11. 11. Mass Era<br />Global marketing.<br />Local conversations.<br />
    12. 12. New Era<br />Global marketing.<br />Global conversations.<br />
    13. 13. Interesting overview… but how to<br />make it<br />happen??<br />
    14. 14. No Magic<br />It’s a lot of work and<br />well defined campaigns.<br />
    15. 15. WOMM campaign is built on top of the<br />Five T’s<br />because Marketing guys like to make things formal…<br />
    16. 16. Talkers<br />Conversations’ core.<br />Talk to the talkers.<br />
    17. 17. Topics<br />Be remarkable or be invisible.<br />
    18. 18. Tools<br />Make is easy to talk.<br />
    19. 19. Take Part<br />Join in. Don’t be an observer. <br />
    20. 20. Track<br />Set goals. Measure like crazy. <br />
    21. 21. It’s nice in theory... what about some<br />real life<br />case studies??<br />
    22. 22. My LEGO Net<br />mln.lego.com<br />
    23. 23. Nike+<br />nikerunning.nike.com<br />
    24. 24. HD Mosaic<br />www.h-d-mosaic.com<br />
    25. 25. OK… these are big brands. What about<br />small<br />companies??<br />
    26. 26. Will it blend?<br />www.blendtec.com/willitblend<br />
    27. 27. Jones Soda<br />www.jonessoda.com<br />
    28. 28. Ramon De Leon<br />twitter.com/Ramon_DeLeon<br />
    29. 29. Nice indeed… does it work in<br />Israel<br />as well??<br />
    30. 30. Lupa<br />www.lupa.co.il/editor_forum.aspx<br />
    31. 31. Mose’s<br />www.mosesrest.co.il/children<br />
    32. 32. Mother Land<br />www.motherland.co.il<br />
    33. 33. waze<br />www.waze.com<br />
    34. 34. This is interesting stuff. Where can I<br />read more<br />about WOMM?<br />
    35. 35.
    36. 36. Thanks!<br />
    37. 37. Credits<br />For the beautiful photos I used.<br />

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