Social Media for a Small Business

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...an overview of the principles of social media, and an outlined straight-to-the-point process of how to develop a strategy in order to effectively market a businesses using social media

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Social Media for a Small Business

  1. 1. Getting Down to Business with Social Media Marketing<br />Friday, February 25, 2011<br />
  2. 2. Entry Points<br />photo by Oversocialize, flickr<br />
  3. 3. Advertiser vs. Consumer<br />You Tube: http://www.youtube.com/watch?v=heSudg-tfIk <br />
  4. 4. only 14% of people trust advertisements<br />statistic from You Tube video: Social Media Revolution | photo by mediaboytodd, flickr<br />
  5. 5. 76% of people believe that companies <br /> lie in advertising<br />statistic from Yankelovich 2009| photo by mediaboytodd, flickr<br />photo by JulianBleecker, flickr<br />
  6. 6. Start Listening<br />number one.<br />
  7. 7. Brand Management<br />photo by The Rocketeer, flickr<br />
  8. 8. Find Resources<br />visit the blog at Reimagine Rural<br />
  9. 9. Start Listening<br />tools you can use to<br /><ul><li>Google Alerts
  10. 10. Twitter Search
  11. 11. Google Reader
  12. 12. Social Mention</li></li></ul><li>Google Alerts & Twitter Search<br />www.google.com/alerts<br />www.twitter.com/search<br />
  13. 13. Engage People<br />number two.<br />
  14. 14. It’s just like a backyard BBQ<br />photo by JulianBleecker, flickr<br />
  15. 15. Be a resource<br />
  16. 16. Be a resource<br />Resource: Home Depot You Tube Channel<br />
  17. 17. Find your passion conversation<br />photo by friendtoall78, flickr<br />
  18. 18. “Let’s hear your best captions for this photo…”<br />Ask Engaging Questions<br />photo by Black Hills Facebook Page, flickr<br />
  19. 19. “Single 50 yr. old Arts Council looking for long-term friendship: likes long walks, exotic places, fine art and good food. Give us a try!” <br />-Madison Area Arts Council<br />Be Interesting + Social<br />Tweet by Madison Area Arts Council<br />
  20. 20. Social Media ≠ Advertising <br />photo by truthout.org, flickr<br />
  21. 21. Social Media = Relationship <br />photo by Adam Foster | Codefor, flickr<br />
  22. 22. Quiz Time!<br />
  23. 23. What state has the highest percentage of Facebook users per capita?<br />
  24. 24. South Dakota!<br />statistics from Mashable<br />
  25. 25. What percent of millenials have joined a social network?<br />
  26. 26. statistic from Social Media Revolution<br />
  27. 27. What are 40% of people doing while watching TV?<br />
  28. 28. sleeping<br />photo from eastangerine, flickr<br />
  29. 29. Building a Social Media Strategy<br />
  30. 30. Social Media Phobias<br />photo by Intersection Consulting, flickr<br />
  31. 31. Social Media Strategy Components<br /><ul><li>Goals: what are we trying to accomplish?</li></li></ul><li>Social Media Strategy Components<br /><ul><li>Audience: who are we trying to reach?</li></li></ul><li>Social Media Strategy Components<br /><ul><li>Message: what core message do we want to </li></ul> communicate?<br />
  32. 32. Social Media Strategy Components<br /><ul><li>Tools: what tools will help us reach our </li></ul> audience? <br />
  33. 33. Social Media Strategy Components<br /><ul><li>Tactics: what specific actions do we need to </li></ul> take to reach our goals?<br />
  34. 34. Social Media Strategy Components<br /><ul><li>Content: what kinds of information should </li></ul> we share?<br />
  35. 35. let your fans do the talking<br />
  36. 36. “Rumor has it…”<br />
  37. 37. Mike Knutson<br />Mike.Knutson@RuralLearningCenter.org<br />Lindsey Karlson<br />Lindsey.Karlson@RuralLearningCenter.org<br />Thank you!<br />

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