Film trailer research

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Film trailer research

  1. 1. ThePromotionof FilmTrailers
  2. 2. • The trailer is important as they areable to provide the audience with ataste, a ‘flavour’ of the film.
  3. 3. • Till the release of films, trailers are loaded up on YouTube to promote interest.• These trailers allow a wide audience to preview the films plot.• Anticipation is key to our understanding of cinema. Film trailers present enthusiasmfor the release of an upcoming film• With this eagerness surrounding the release of the film, magazine cover and postersare release to encourage the hype.• Trailers are not only promoted through the television but also social websites such asTwitter and Facebook. This circulates through the network as millions of individualsuse these social websites every day.• As the world becomes technologically progressive, mobile phones have become the‘it’ item to find out that latest ‘gossip’ whether it be about a celebrity staring in a newmovie or the latest movie being promoted through a trailer as now Apps such as‘Latest movie trailers’ and ‘Movie Genius’ have been released that allow you to viewthese trailers.
  4. 4.   Analysis of trailers(within the horror/supernatural genre.)
  5. 5. The movie trailer starts of with an establishing shot of new york city and voices are heard of a man and woman having a conversation and then a few moments later we are shown this man and woman. The female is given another file by the man who throws it on her desk and a low angle shot is  used to show that the man is the boss so he has the right to add on the her case files. We see a picture of a young girl and she is the 39th case- this refers back to the title of the movie. The production title and logo appears after this and then we hear a whispering sound and we see a normal ‘Americans, dream house’. The female is digging for information on the young girl and we then know she is a social worker. The woman offers help to the child as the child describes the life she lives in fear, the child is presented to be very vulnerable and the females mothering instinct kicks in. Constant cutaways are used to show the parents many attempts of harming the young child. The child is finally saved and a medium close of the female holding the young girl is used. The next shots consist of the female and child getting to know each other and the female finally getting courts permission to look after the girl. Then strange occurrences take place, the female worries about the child and decides to find out information on her and then we move on to her male friend an over the shoulder shot is used to see him using a cotton bud to pull out a bee, this shocks the audience we then hear the noise of hundreds of bees and we then see them everywhere and eventually killing the male. The next shots are supernatural occurrences that follow the young girl and the scene ends with the female holding on to the young girl they are both under the bed and the female is still trying to protect the child, a two shot is used and then the title appears.CASE 39
  6. 6. CASE 39’s IMDB research indicates that females and males under the age of 18should be our target audience as they prefer films from the horror genre with asupernatural twist.• IMBD RESEARCH.• Males - 6.0• Females - 6.2• Aged under 18 - 6.6• Males under 18 - 6.4• Females under 18 - 6.8• Aged 18-29 - 6.1• Youtube clip - http://youtu.be/9wtgVerQuso
  7. 7. The trailer starts off with a voice over, a female character that is talking sounds sad, this makes me think that the movie is building tension for either a thriller or drama because this occurs during the titles appearance. After a establishing shot of a background of a house we are then shown a lot of small children enjoying themselves. The title Orphan informs us that this is a care home and this shot gives us this evidence. We are shown shots of key characters and a over the shoulder shot with the camera panning presents us a young girl sitting on a desk. The couple walk towards the child and look down on her smiling, this may show us that the child looks rather vulnerable and the couple may take care of her, and she soon charms them. After a quick shot of the child’s file based on her life, the next shot is a Over the shoulder shot as the nun informs the parents of the young girls life. After various shots of the journey to the families home, the child is Introduced to her ‘new’ brother and younger sister. A point of view shot is used as the child enters her new class room, she is dressed very old fashion and comments are made by a female student, using an extreme close up we see that the childs face is expressionless but she will get back at the other girl. THE ORPHAN
  8. 8. THE ORPHAN’s IMDB research indicates that females and males underthe age of 18 should be our target audience as they prefer films fromthe horror genre with a supernatural twist.IMBD RESEARCHOpening Weekend$12,871,483 (USA) (26 July 2009) (2,750Screens) •£570,146 (UK) (9 August 2009) (285 Screens)Males 6.9Females 7.1Aged under 18 7.3Males under 18 7.2Females under 18 7.5Aged 18-29 7.1Youtube Clip - http://www.youtube.com/watch?v=anzeqfnVD9o
  9. 9. The Saw trailer presents a scary mood through sound, editing, camera angles and shots.A variety of diegetic and non-diegetic sounds were used. The high pitched (non diegetic sound) noise intended to build tension and fear within the audience.The diegetic sounds such as the sounds of the chains and the clock ticking, laughter of a clowns and screams create an eerie atmosphere and this makes the audience feel anxious.A majority of the voices in the trailer are not very clear and understandable, the audience fear the unknown so they feel on edge.Saw trailer
  10. 10. Budget$1,200,000 (estimated)Opening Weekend$18,276,468 (USA) (31 October 2004) (2,315 Screens)£1,239,813 (UK) (3 October 2004) (301 Screens)Males – 7.7Females – 7.5Aged under 18 – 8.0Males under 18 – 8.0Females under 18 – 7.9Saw’s IMDB research indicates that females and males under the age of 18 shouldbe our target audience as they prefer films from the horror genre with asupernatural twist.

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