On the 8 January 2014 Hobsons APAC will be launching our first insight whitepaper. …
On the 8 January 2014 Hobsons APAC will be launching our first insight whitepaper.
The whitepaper, titled Marketing Channel Optimisation for Higher Education Institutions, outlines how students are searching for education institution related information including the marketing channels that they are engaging with, the factors that they consider when choosing an institution and how most want to be communicated with at what frequency.
Our executive summary infographic serves as an appetizer to the main report, providing a brief summary of the outcomes of the survey