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Gabe Zichermann, Game Mechanics: Hoboken Tech Meetup

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Presented at Hoboken Tech Meetup. More at www.HobokenTechMeetup.com

Presented at Hoboken Tech Meetup. More at www.HobokenTechMeetup.com

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Gabe Zichermann, Game Mechanics: Hoboken Tech Meetup Gabe Zichermann, Game Mechanics: Hoboken Tech Meetup Presentation Transcript

  • ( game mechanics: 101 develop, engage & retain community using game design )
  • ( gabe zichermann author “Game Based Marketing” blogger funwareblog.com facilitator, founder institute advisor & mentor to startups speaker, 25+ events/year )
  • ( gamification: building engagement (loyalty) through game mechanics )
  • loyalty throughout history Tangible Cash Loyalty Virtual Goods Incentives Systems Rewards 1800s 1930s 1980s 2000s
  • costs and status value of loyalty 200 160 120 80 40 0 1800 1850 1900 1950 2000 2050 loyalty costs status & social power
  • win conditions gamification loop leaderboards challenges point system badges social networking
  • ( ) theme & fun are not correlated
  • ( fun must be job #1 ) geography history
  • Bartle’s Player Motivations / Types ( achiever socializer ) explorer killer
  • ( on sale now FunwareBlog.com ) @gzicherm