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Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
Naiscorp mobile ads
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Naiscorp mobile ads

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  • 1. SOCBAY MOBILE ADSWe’ll take you to The Next Frontier of Marketing
  • 2. WHY BUSINESS NEEDMOBILE MARKETING ?1 Brief on Socbay Mobile Ads2 z Why go mobile marketing NOW3 What we offer?4 Success stories
  • 3. BRIEF ABOUTSOCBAYADS
  • 4. DEFINITIONSocbayAds is an interactive advertising services on mobile that allowmarketers to create an effective and innovative marketing tactics withdirect contact to potential customers.SocbayAds is an appropriate choice• Low-cost advertising channel In-app Advertising Mobile Portal• Direct contact to customers• User-database ready to use Mobile• Interactive with your customers Mobile Interactive anytime, anywhere• Coordinate with other advertsing Mobile Game Mobile App channels
  • 5. ABOUT USSocbayAds is a fully owned subsidary of Naiscorp – an Innovative technologycompany, which one turned down an acquisition offer from Google. Naiscorphas been invested by two leading Venture capitals including IDGVV andSoftbank China & India Holdings and has been selected as the winner of theTop 50 Innovation & Technology SME by infoDev (A global grant programmanaged by WorldBank)
  • 6. OUR POSITION MobileAdvertisers Agencies Enablers publisher Carriers Customers SOCBAY MOBILE ADS HERE Socbay Ads provide mobile platforms & solutions for agencies or advertisers to market their products, services, brands to customers
  • 7. YOUWe’re proud of having Great Partnes & Clients
  • 8. WHYG OMOBILENOW
  • 9. MARKET ANALYSIS 38% Yes At the end of 2011, 40 out of 100 62% No persons have at lease once access internet via their phone. Source: Cimigo NetCitizens Internet access via mobile phone in VietnamInternet access via mobile phone by ageAmong them, people ranged from 15- 34 years old took the largest share
  • 10. DEVICE OWNERSHIP Source: TNS Mobile Life 2012
  • 11. VIETNAMESE MOBILE USERS ACTIVITIES Source: TNS Mobile Life 2012
  • 12. MOBILE USERS USE THEIR DEVICES ANYTIME, ANYWHERE…120%100% 96% 89% 87% 84% 82% 80% Home80% 71% Work60% On the go40% In the store20% Restaurant 0%
  • 13. W h at SO CBAYADSOFFER
  • 14. What is it? APPERTISINGDevelop your brand customized mobile application featuredBenefits:• Capturing your potential tech-savvy customers• A great additional marketing channel• Utilize on customers using smartphone without lots of marketing efforts• Bring more creativity to print & outdoor adsCHECK OUR FEATURED SOLUTIONS IN THE NEXT SLIDES
  • 15. QR CODEMORE PERSONAL, MORE DOMINANTPush your phone into thecorresponding position and see whatwill happen now.* Caution: Adjust the speaker volumejust right.
  • 16. MOBILE SITEBenefits:• Drive traffic to your marketing channels• Solid base for you to go mobile with We’ve developed this http://honda.com.vn/products/waversx/wap/ Go to that mobile site on your phone to see how amazing it is
  • 17. AUGMENTED REALITYAugmented Reality is the advanced technology which enables customers tointeract with your print ads, outdoor ads or anything you want via theirsmartphones. See this video to figure out tremendous benefits using AR and the great thing is that Socbay Mobile Ads can do more than this
  • 18. ADS ON OURCOMMUNITIES Hi, I am Socbay iMedia! The most favourite mobile application in Vietnam! 19.000.000++ downloads (Up to June/2011) 4.000.000++ users 135.000 online users at one time 3.200.000++ visits / day 13++ services
  • 19. DEMOGRAPHIC By Age By Gender By City < 18 Ha Noi Male 18-25 Ho Chi Female > 25 Minh 20,00Million 18,00 16,00 14,00 12,00 Download 10,00 ActiveUser Max CCU 8,00 Visit/day 6,00 4,00 2,00 0,00 Q2-2011 Q3-2011 Q4-2011 Q1-2012
  • 20. TRACKING SYSTEMSReal-time-based, easy to keep track, measure, exportable trackingsystemAnother great thing is users information can be collected for furthersales & marketing efforts
  • 21. BANNER ADS PRICING MODEL AD FORMAT CPC : 1.000 VND JPG/PNG file CPM: 8.000 VND 13KB – 320x80 px CPD : Exclusive: 10.000.000 VND/week Share 3: 4.000.000 VND/weekTop banner Bottom banner Banner in article Banner in player
  • 22. BRANDING BOXWhat it is?A box services featured on Socbay iMedia menu with amazing way to feature yourbrand on an 6 million mobile users community, to inform, engage and interactwith your potential customers.Fee10.000.000 VND for initial set up including database syncs fee.Recurring cost: 6.000.000 VND/week or 50 VND/view
  • 23. INTERACTIVE GAME • Result predict • SMS Voting • Reversed auctionBuild up interactive applicationBuild up integral interactive script inSocbay iMedia and Socbay Wap todeliver messages from advertisers tocustomers in the most user-friendly andattractive way • Photo, singing contest • Mini games
  • 24. MARKET RESEARCHMarket research via survey done by users. By using this service,advertisers can get direct contact with a database of more than 3millions persons ranged from 15 to 35 years oldSurvey takers information (email, phone number) are collected forfurther uses.Price model: CPA 10.000 VND
  • 25. DISPLAY ADS AGENCY (Banner, Text)Traditional display ads but inmobile 7 times channel,bigger the success of thecampaign since it can grabmuch more attention in a smallerdisplay space (screen size)We provide mobile display ads with a big mobile site network which have 192millions visitor and 512 millions pageviews.AD format : JPG/PNG file Banner dimension: 120x20, 168x28, 300x50Price model: CPC: 5,000 VND CPM: 10,000,000 VND
  • 26. QUOTATION CATEGORY AD FORM PRICE MODEL PRICE (VND) Mobile Game Campaign Call usAPPERTISING Mobile Application Campaign Call us CPC 1,000 CPM 8,000 Banner Ads CPD (exclusive) 10,000,000/week CPD (share 3) 4,000,000/week Installation fee 10,000,000SOCBAY iMEDIA ADS Branding Box Recurring fee 50/view Interactive Game Campaign Call us Market research CPA 10,000 Hot topic 2,000,000 PR Article In-cate topic 1,000,000 CPC 5,000DISPLAY ADS Banner Ads CPM 10,000 CPD Call us
  • 27. CASE STUDYHONDA CAMPAIGN - 12 CHARACTERISTICS ON SOCBAY IMEDIA316.642 impressions105.704 clicks which means 33,3% CTR !(*)Contact us for other case studies
  • 28. WANNA GO MOBILE?CONTACT US:Ho Chi Minh OfficeToan Nguyen -HCMC Office DirectorEmail: toannk@socbay.com Mobile: (+84) 983190084 Phone: (+84) 8 35265352Address: Naiscorp Rep. Office, floor1, No.1 Tran Khanh Du, Tan Dinh ward, district 1, HCM, VietnamHa Noi OfficeTrang Hoang - Channel managerEmail: tranghtt@socbay.com Mobile: (+84) 972175259 Phone: (+84) 4 37678458 (ext 106)Address: Naiscorp Head Office, 101-B1 Nguyen Khanh Toan street, Cau Giay district, Hanoi, VietnamSingapore OfficeQuy Tang - Singapore Office DirectorEmail: quyta@socbay.com Mobile: (+65) 97319807 Phone: (+65) 97319807Address: Naiscorp International, 10 Anson Road #26-04 International Plaza, Singapore 079903

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