Deepak PareekSocial Technopreneur
SOCIAL COMPUTING IS CHANGING THE WORLD                   Social   Social                          Social        Social    ...
SOCIAL COMPUTING IS CHANGING THE WORLD
SOCIAL COMPUTING IS CHANGING THE WORLD                                     Social          Software                  Softw...
SOCIAL COMPUTING IS DRIVING HUMAN EVOLUTION
SOCIAL COMPUTING IS DRIVING HUMAN EVOLUTION   Darwinian        Individual          Social  Intelligence     Intelligence  ...
SOCIAL COMPUTING IS A SOCIAL REVOLUTION    SOCIAL IS   REVOLUTION    Ignoring Social Computing in 2012 is like…           ...
SOCIAL COMPUTING, NOT JUST A BUZZ ITS MAINSTREAM                    IT IS                 GROWING                   FAST
SOCIAL COMPUTING, NOT JUST A BUZZ ITS MAINSTREAM                                             750 Million Users            ...
SOCIAL COMPUTING, NOT JUST A BUZZ ITS MAINSTREAM               IT IS NOT JUST ABOUT FACEBOOK OR TWITTER  800Mn+ Monthly   ...
SOCIAL COMPUTING, NOT JUST A BUZZ ITS MAINSTREAM100%            9.1%                 11.2%               10.2% 90%        ...
SOCIAL COMPUTING, NOT JUST A BUZZ ITS MAINSTREAM                        80                        70         PENITRATION% ...
SOCIAL COMPUTING, NOT JUST A BUZZ ITS MAINSTREAM
SOCIAL COMPUTING, NOT JUST A BUZZ ITS MAINSTREAM              Email Users        Social Users                       IT IS ...
SOCIAL COMPUTING, NOT JUST A BUZZ ITS MAINSTREAM    Social Networking          • 71% have corporate Facebook pages    Cont...
SOCIAL COMPUTING IS VALUABLE HENCE IMPORTANT100%   90%    89%   88% 90%                      81%   78%   76% 80%          ...
SOCIAL COMPUTING IS VALUABLE HENCE IMPORTANT                                     7%                                       ...
SOCIAL COMPUTING IS VALUABLE HENCE IMPORTANT           Utility of Various On-Line Tools
SOCIAL COMPUTING IS VALUABLE HENCE IMPORTANT70%                                                                           ...
SOCIAL COMPUTING IS VALUABLE HENCE IMPORTANT Youtube channel        FacebookSocial media page                             ...
SOCIAL COMPUTING IS VALUABLE HENCE IMPORTANT  Reduce Customer Acquisiton Costs     18%         50%          32%    Improve...
SOCIAL COMPUTING IS VALUABLE HENCE IMPORTANT           SOCIAL IS            FUTUREEvery Human Being willEngagement onby So...
SOCIAL COMPUTING IS BIG, WILL BE HUGE IN FUTURE15000                            Worldwide Social10000                     ...
SOCIAL COMPUTING IS BIG, WILL BE HUGE IN FUTURE                        Social Networking                       Accounts (P...
SOCIAL COMPUTING IS BIG, WILL BE HUGE IN FUTURE2,0001,500                           Revenue (In $ Billion)1,000  500      ...
SOCIAL COMPUTING IS BIG, WILL BE HUGE IN FUTURE302520                        Social Computing Tools                       ...
SOCIAL COMPUTING IS BIG, WILL BE HUGE IN FUTURE                      Average Active Time Spent15.0                  on Soc...
SOCIAL COMPUTING LEADS TO AGE OF CUSTOMER                                                     Uses new online             ...
SOCIAL COMPUTING IS PAINFUL & INEFFICIENT (TODAY)100s of network sites, blogs, media sharing sites, micro-blogging sites e...
SOCIAL COMPUTING (TODAY) IS PARTISAN & DISJOINTInformation Overload                         Search Overload• Lot of Data b...
SOCIAL COMPUTING (TODAY) IS PARTISAN & DISJOINT                            We are living as      Apathy                obs...
SOCIAL COMPUTING (TODAY) IS LIMITING & RESTRICTIVE      Optimal Use of          Social       Computing is           Knowle...
SOCIAL COMPUTING (TODAY) IS LIMITING & RESTRICTIVE  Limited knowledge of       Technology              Content         Com...
SOCIAL COMPUTING (TODAY) IS COMPLEX YET UNMANAGEDLarge number of    Non availability     Available tools     Mushrooming o...
SOMETHING SHOULD BE DONETO LEVERAGE              AND REMOVE                 SOLVING THE SOCIAL NEEDS                      ...
HNYB - SOCIAL TECHNOLOGY SPECTRUM
THANK YOU
HnyB Insights - Keeping an Eye on Social World for You
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HnyB Insights - Keeping an Eye on Social World for You

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HnyB Insights - Keeping an Eye on Social World for You

  1. 1. Deepak PareekSocial Technopreneur
  2. 2. SOCIAL COMPUTING IS CHANGING THE WORLD Social Social Social Social Computing Computing Computing Computing affects howaffects how affects how affects how knowledge isinformation people people collected andis delivered communicate collaborate organized
  3. 3. SOCIAL COMPUTING IS CHANGING THE WORLD
  4. 4. SOCIAL COMPUTING IS CHANGING THE WORLD Social Software Software Idea Development Social Media Collaboration Tools Exchange Tools Define Culture Blogging Platforms Methodology Better World Webcasting Interaction Iteration Open Crowd Think Up Shipping Source Sourcing Public Collaboration Collective action Community Software Cognitive Surplus Amateur Experts Community Building Participatory Culture Efficient Communication Common Interest Peer Education
  5. 5. SOCIAL COMPUTING IS DRIVING HUMAN EVOLUTION
  6. 6. SOCIAL COMPUTING IS DRIVING HUMAN EVOLUTION Darwinian Individual Social Intelligence Intelligence Intelligence • Survival of • Trial & Error • Social the Fittest Learning Learning
  7. 7. SOCIAL COMPUTING IS A SOCIAL REVOLUTION SOCIAL IS REVOLUTION Ignoring Social Computing in 2012 is like… …ignoring Google in 1999
  8. 8. SOCIAL COMPUTING, NOT JUST A BUZZ ITS MAINSTREAM IT IS GROWING FAST
  9. 9. SOCIAL COMPUTING, NOT JUST A BUZZ ITS MAINSTREAM 750 Million Users 50% log in daily 200 Million Users 95 Million Tweets per day G 100 Million Users 100% growth since 2010 20 Million Users Months old 10 Million Users 3 Million check-ins per day
  10. 10. SOCIAL COMPUTING, NOT JUST A BUZZ ITS MAINSTREAM IT IS NOT JUST ABOUT FACEBOOK OR TWITTER 800Mn+ Monthly 62Mn+ Users 2Mn+ Users Users visit site 800 Mn+ Monthly 51Mn+ Users 2Mn+ Users Active Users IT IS 232Mn+ Monthly Active Users SPREADING 500K+ Users 2Mn+ Users 230Mn+ Users FAST Users 15Mn+ 1.5Mn+ Users 135Mn+ Users 15Mn+ Users 500K+ Users 115Mn+ 6Mn+ Users 100K+ Users Subscribers
  11. 11. SOCIAL COMPUTING, NOT JUST A BUZZ ITS MAINSTREAM100% 9.1% 11.2% 10.2% 90% 12.8% SPREAD IT IS 80% 16.5% Europe 70% 32.5% 60% BECOMING North America 50% 18.1% GLOBAL 21.4% Asia Pacific 40% PHENOMENON Latin America 30% Middle East- Africa 38.1% 20% 30.1% 10% 0% Share of Visitors Share of Minutes
  12. 12. SOCIAL COMPUTING, NOT JUST A BUZZ ITS MAINSTREAM 80 70 PENITRATION% Active Online Users 60 50 40 IT IS TRANSCENDING 30 GEOGRAPHICAL 20 BOUNDRIES 10 0
  13. 13. SOCIAL COMPUTING, NOT JUST A BUZZ ITS MAINSTREAM
  14. 14. SOCIAL COMPUTING, NOT JUST A BUZZ ITS MAINSTREAM Email Users Social Users IT IS BECOMING 1.1 LARGEST Billion ONLINE Social Users 2007 ACTIVITY 2008 2009 2010 2011
  15. 15. SOCIAL COMPUTING, NOT JUST A BUZZ ITS MAINSTREAM Social Networking • 71% have corporate Facebook pages Continues To Lead SOCIAL IS • 59% have corporate accounts on Twitter • 50% have a public facing corporate blog The Way I NT IS O CAPITALSE • 50% have a corporate blog (up from 45% a year Blogging Remains An L ONGER ago) P 91% U Important Tool • 34% have developed policies to govern blogging by their employees ERSONAL New Tools Are Changing The Way SOCIAL TOOLS • 56% reported social media was "very important" to their business/marketing strategy Successful • 57% report using search engines and socialSocial Computing has created extraordinary opportunity… networking sites to recruit employees Businesses Operate … which cannot be ignored
  16. 16. SOCIAL COMPUTING IS VALUABLE HENCE IMPORTANT100% 90% 89% 88% 90% 81% 78% 76% 80% 71% 71% 71% 70% 66% 60% 50% 46% Impact of Social Computing on Business, Survey 40% of CXOs 30% 20% 10% 0%
  17. 17. SOCIAL COMPUTING IS VALUABLE HENCE IMPORTANT 7% 5% 32% 14% Importance of Social Computing on productivity of Individuals 42%
  18. 18. SOCIAL COMPUTING IS VALUABLE HENCE IMPORTANT Utility of Various On-Line Tools
  19. 19. SOCIAL COMPUTING IS VALUABLE HENCE IMPORTANT70% 55%60% 46% 46% 40% 60% 59%50% 32% 48%40% 42%30% 16% 15% 11% 10%20% 22% 10% 10% 10% 19%10% 0% Key Lead Generation Tools – Change in Impact over 6 months and 12 months.
  20. 20. SOCIAL COMPUTING IS VALUABLE HENCE IMPORTANT Youtube channel FacebookSocial media page Yes blogs No Linkedin Twitter 0% 20% 40% 60% 80% 100% Social Media Usage by Top 25 Global Brands
  21. 21. SOCIAL COMPUTING IS VALUABLE HENCE IMPORTANT Reduce Customer Acquisiton Costs 18% 50% 32% Improve Search Engine Rankings 35% 52% 13% Increase Website Traffic 41% 54% 5% Improve Public Relations 43% 52% 5%Increase Brand or Product Reputation 45% 50% 5%Increase Brand or Product Awareness 49% 47% 4% 0% 20% 40% 60% 80% 100% Very Effective Somewhat Effective Not Effective Social Media Effectiveness to Achieve Business Objectives
  22. 22. SOCIAL COMPUTING IS VALUABLE HENCE IMPORTANT SOCIAL IS FUTUREEvery Human Being willEngagement onby SocialGrowth Impact of Social be touched Business Computing… …fully connected mankind is around the corner
  23. 23. SOCIAL COMPUTING IS BIG, WILL BE HUGE IN FUTURE15000 Worldwide Social10000 Networking Access (Millions) 5000 0 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Social Networking Users Social Networking Accounts
  24. 24. SOCIAL COMPUTING IS BIG, WILL BE HUGE IN FUTURE Social Networking Accounts (Per User) 6.0 4.8 4.0 3.1 3.3 3.6 3.0 3.0 3.0 3.12011 2012 2013 2014 2015 2016 2017 2018 2019 2020
  25. 25. SOCIAL COMPUTING IS BIG, WILL BE HUGE IN FUTURE2,0001,500 Revenue (In $ Billion)1,000 500 0 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Social Media Advt Market Social Media Market
  26. 26. SOCIAL COMPUTING IS BIG, WILL BE HUGE IN FUTURE302520 Social Computing Tools Spending (In $ Billion)151050 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
  27. 27. SOCIAL COMPUTING IS BIG, WILL BE HUGE IN FUTURE Average Active Time Spent15.0 on Social Computing (Hrs. Per Month)10.0 5.0 0.0 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
  28. 28. SOCIAL COMPUTING LEADS TO AGE OF CUSTOMER Uses new online channels and SOCIAL IS new communication tools Seeks support to Trusts in advices connect Age of with made by online like-minded acquaintances Age of Customer Distribution peers and strangers• Mass manufacturing • Connected PCs and (2010 Onwards) (1960-1990) makes industrial supply chains mean NOT EASY powerhouses • Global connections those who control • Empowered buyers successful. and transportation The new information flow demand a new level systems make Social dominate. of customer Reads and distribution key. Customer obsession. creates product Tends to buy Age of reviews, product Age of than more online rankings and offline Manufacturing blog posts Information (1900-1960) (1990-2010) Wants to provide Expects better feedback aboutWe don’t have a choice on whether we DO social media, customer the product and experience customer service the question Is how well we DO it
  29. 29. SOCIAL COMPUTING IS PAINFUL & INEFFICIENT (TODAY)100s of network sites, blogs, media sharing sites, micro-blogging sites etc.Different websites having different parameters, focus and processesLack of standardization and integration amongst different sitesConsistent change in the way these sites function, long learning curveRepetitive tasks like posting, profile updates etc. make the experience dullTime wastage due to accessing multiple sites for routine activitiesNeed of reformatting content to suit different sites and audienceDifficult or impossible to migrate from one platform to anotherContinuous addition of new players or services makes activity more tediousChanging user alliances and audience loyalties means change is the only constant
  30. 30. SOCIAL COMPUTING (TODAY) IS PARTISAN & DISJOINTInformation Overload Search Overload• Lot of Data but absence of Knowledge • So many engines, options,• Quality of Information makes it customization but still no Discovery Redundant • Feed what they want not what we• Many versions of Truth (most of the time want different) • We never feel luckyConnections Overload Brand Overload• More connections than relations, how • They are selling and spamming even does that benefit social computing world• Huge number of life-streams but hardly • They still act like Brands and Businesses any collaboration not People• Different disjoint societies based on • Trust and authenticity have further which site we use reduced
  31. 31. SOCIAL COMPUTING (TODAY) IS PARTISAN & DISJOINT We are living as Apathy observers and commentators, Overload Overload Brand Overload little without or action
  32. 32. SOCIAL COMPUTING (TODAY) IS LIMITING & RESTRICTIVE Optimal Use of Social Computing is Knowledge Dependent on …
  33. 33. SOCIAL COMPUTING (TODAY) IS LIMITING & RESTRICTIVE Limited knowledge of Technology Content Communication Limited knowledge of Human Behavior Human Sentiments Psychology Optimal Use of BUT Limited knowledge of Social MAJORITY Social Drivers Social Capital Sociology Computing is USERS OF Knowledge Limited knowledge ofon Dependent Triggers to Action Earned Media Branding HAVE… Limited knowledge of Digital Interaction Satisfaction Appeal Hence Limited knowledge of Social Computing
  34. 34. SOCIAL COMPUTING (TODAY) IS COMPLEX YET UNMANAGEDLarge number of Non availability Available tools Mushrooming of available tools of comprehensive are complex to junk tools, serving niche tools so need to segments or use multiple use and difficult service providers process tools to integrate and experts Majority of Available tools Crowded Free tools lack available tools are non-intuitive common reliability while paid tools also are limiting in needs a long application or lack value for features learning curve very similar tools moneyLack of Strategically Capable End to End Tools
  35. 35. SOMETHING SHOULD BE DONETO LEVERAGE AND REMOVE SOLVING THE SOCIAL NEEDS •Social Computing Is SOCIAL COMPUTING•Social Computing Is Painful & Inefficient Not Just A Buzz It Is (Today) PUZZLE Mainstream •Social Computing (Presently) is Limiting SOLUTION•Social Computing Is & Restrictive Valuable Hence •Social Computing is Important Partisan & Disjoint (In Current Form)•Social Computing Is •Social Computing is Big And Will Be Huge Complex Yet Un- in Future Managed (As of Now)We need powerful intuitive and comprehensive tools to succeed in Social Era
  36. 36. HNYB - SOCIAL TECHNOLOGY SPECTRUM
  37. 37. THANK YOU

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