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Search and Social Media - Funnels and Conversions
 

Search and Social Media - Funnels and Conversions

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A presentation I gave at Smash Summit about tracking conversions for search and social media.

A presentation I gave at Smash Summit about tracking conversions for search and social media.

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Search and Social Media - Funnels and Conversions Search and Social Media - Funnels and Conversions Presentation Transcript

  • Search & Social Media Funnels & Conversions Hiten Shah SMASH Summit • May 12, 2010
  • Search vs Social Media
  • Search is About Capturing Intent
  • Which keywords are converting?
  • Maximizing Search Traffic • Keyword research for SEO and SEM • Test & optimize ad campaigns & copy • Test & optimize landing pages • Measure and improve conversions
  • Social Media is Here to Stay! Eventbrite.com JibJab.com HuffingtonPost.com Plancast.com Source:
  • Social Media is About People & Sharing
  • Which messages are converting?
  • Maximizing Social Traffic • Integrate sharing into your product • Test & optimize messaging for sharing • Test & optimize invite / landing pages • Measure and improve conversions
  • “Metrics are people, too” Eric Ries, The Lean Startup
  • Thank You! hshah@kissmetrics.com @hnshah