Product Ideation and Customer Development

You’ve got an idea. Now what? Product Ideation & Customer Development Hiten Shah Startup Roots - Pier 38, San Francisco, CA • June 30, 2010

The Startup Pyramid The Race to the Top Growth Transition to Growth Product / Market Fit Sean Ellis: Startup-Marketing.com

Product / Market Fit • Low burn, focused on product, no VPs / sales people • Customer Development (Steve Blank, Four Steps) • Minimum Viable Product (Eric Ries, The Lean Startup) • Pivots (Eric Ries, The Lean Startup) “…the life of any startup can be divided into two parts – before product/market fit and after product/market fit.” Marc Andreesen, Founder of Netscape

Customer Development • It’s all about learning and discovery • Outlined by Steve Blank in Four Steps to the Epiphany Customer STOP Customer STOP Customer STOP Scale STOP Discovery Validation Creation Company Pivot

Minimum Viable Product • Coined by Eric Ries as part of The Lean Startup • Lean Startups are a series of MVP’s • Each designed to answer a specific question (hypothesis) “ The minimum viable product (MVP) is often an ad on Google. Or a PowerPoint slide. Or a dialog box. Or a landing page. You can often build it in a day or a week.” Nivi, Venture Hacks

“ If Apple can launch a smartphone without Find or Cut-and- Paste, what can you cut out of your product requirements?” Lance Glasser, former CTO KLA-Tencor

“ The first version of Gmail was literally written in a day” Paul Buchheit, Google / Friendfeed / Facebook

My hypothesis is that twitter power users have a problem tweeting interesting things.

4,900+ tweets & 24,000+ followers

1 day 1 developer 7,500 Twitter followers

Minimum Viable Product - Landing Pages Landing Page Call to Action Survey

Landing Page

Call to Action

Survey

CrazyEgg Heatmap =)

I L ve Surveys

Market Intelligence What are you up against?

Market Intelligence Straight from the horse’s mouth!

Idea Validation People will tell you what they want, you just have to ask!

Idea Validation

Qualifying Leads Use key questions to filter your respondents

Lead Generation People want to help you. They really do.

1 week 1 developer Saved 2+ hours per week

What’s next?

Tools • Landing Pages • CSS/HTML, Performable, Google Sites, Webs.com, etc... • Survey Creation and Data Collection • Wufoo, SurveyMonkey, FormStack, SurveyGizmo, etc... • Traffic Sources • AdWords, StumbleUpon, Twitter, Craigslist, Forums, etc... • Analytics • Google Analytics, KISSmetrics, ChartBeat, CrazyEgg etc...

Thank You! Go to CustDev.com 25% Discount Code : LEAN hshah@kissmetrics.com

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Product Ideation and Customer Development

by Hiten Shah on Jul 02, 2010

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