0
Pivots
                         KISSmetrics Case Study

                         Hiten Shah
                         Start...
Pivot
                    “The idea that successful startups change directions
                     but stay grounded in w...
YouTube - Customer Need Pivot




Friday, April 23, 2010
PayPal - Feature Pivot




Friday, April 23, 2010
Facebook - Platform Pivot
Friday, April 23, 2010
Friday, April 23, 2010
Our Vision for KISSmetrics

                          Provide Actionable Analytics
                              Software ...
Social Application Developer
                               Zach Allia, Creator of Free Gifts
Friday, April 23, 2010
Social application developers...

                              Need specialized analytics
                              W...
First Product Iteration
Friday, April 23, 2010
Lessons Learned - First Iteration

                         App Developers need to make money
                           A...
Everyone
      Bloggers, Web App Developers, Social App Developers, Marketers, Product Managers, etc...
Friday, April 23, ...
Everyone...

                                 Needs analytics
                         Knows what they should measure
    ...
Pivot 1
Friday, April 23, 2010
Lessons Learned - Pivot 1

                          People don’t know what to measure
                         Customizab...
Marketer
                         Matt Brezina, Co-Founder of Xobni
Friday, April 23, 2010
Marketers...

                          Only care about actionable analytics
                         Want to improve thei...
Pivot 2
Friday, April 23, 2010
Friday, April 23, 2010
Lean Startup Lessons Learned




Friday, April 23, 2010
Every prospect is important




Friday, April 23, 2010
Hunt for the Patterns




Friday, April 23, 2010
Less is More


Friday, April 23, 2010
First-time user gratification is important
Friday, April 23, 2010
Thank You!




                              Go to CustDev.com
                                         Promo Code: LEAN

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KISSmetrics Case Study About Pivots

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My presentation from the first Startup Lessons Learned conference.

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  • I've just read up on the definition of 'Cliff Notes'...so now i'm sold. It was a very good idea to have the discount code within your presentation.
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  • It's more like a 'cliff notes' to the Four Steps to the Epiphany. I highly recommend it.
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  • Nice presentation, thanks for sharing Hiten.

    I'm intrigued by the CustDev.com link on your last slide...is that eBook just a summary of the Four Steps to Epiphany ?
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Transcript of "KISSmetrics Case Study About Pivots "

  1. 1. Pivots KISSmetrics Case Study Hiten Shah Startup Lessons Learned Conference • Apr 23, 2010 Friday, April 23, 2010
  2. 2. Pivot “The idea that successful startups change directions but stay grounded in what they've learned.” Eric Ries, The Lean Startup Customer STOP Customer STOP Customer STOP Scale STOP Discovery Validation Creation Company Pivot Friday, April 23, 2010
  3. 3. YouTube - Customer Need Pivot Friday, April 23, 2010
  4. 4. PayPal - Feature Pivot Friday, April 23, 2010
  5. 5. Facebook - Platform Pivot Friday, April 23, 2010
  6. 6. Friday, April 23, 2010
  7. 7. Our Vision for KISSmetrics Provide Actionable Analytics Software as a Service No-Touch / Low-Touch Sales Friday, April 23, 2010
  8. 8. Social Application Developer Zach Allia, Creator of Free Gifts Friday, April 23, 2010
  9. 9. Social application developers... Need specialized analytics Will pay for these analytics Are a growing segment Friday, April 23, 2010
  10. 10. First Product Iteration Friday, April 23, 2010
  11. 11. Lessons Learned - First Iteration App Developers need to make money Analytics is a universal problem People want to customize reports Friday, April 23, 2010
  12. 12. Everyone Bloggers, Web App Developers, Social App Developers, Marketers, Product Managers, etc... Friday, April 23, 2010
  13. 13. Everyone... Needs analytics Knows what they should measure Wants customizable dashboards Friday, April 23, 2010
  14. 14. Pivot 1 Friday, April 23, 2010
  15. 15. Lessons Learned - Pivot 1 People don’t know what to measure Customizability requires hand-holding Not all customers are profitable Friday, April 23, 2010
  16. 16. Marketer Matt Brezina, Co-Founder of Xobni Friday, April 23, 2010
  17. 17. Marketers... Only care about actionable analytics Want to improve their conversion rates Are willing to pay for analytics Friday, April 23, 2010
  18. 18. Pivot 2 Friday, April 23, 2010
  19. 19. Friday, April 23, 2010
  20. 20. Lean Startup Lessons Learned Friday, April 23, 2010
  21. 21. Every prospect is important Friday, April 23, 2010
  22. 22. Hunt for the Patterns Friday, April 23, 2010
  23. 23. Less is More Friday, April 23, 2010
  24. 24. First-time user gratification is important Friday, April 23, 2010
  25. 25. Thank You! Go to CustDev.com Promo Code: LEAN @hnshah hshah@kissmetrics.com Friday, April 23, 2010
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