KISSmetrics Case Study About Pivots

Pivots KISSmetrics Case Study Hiten Shah Startup Lessons Learned Conference • Apr 23, 2010 Friday, April 23, 2010

Pivot “The idea that successful startups change directions but stay grounded in what they've learned.” Eric Ries, The Lean Startup Customer STOP Customer STOP Customer STOP Scale STOP Discovery Validation Creation Company Pivot Friday, April 23, 2010

YouTube - Customer Need Pivot Friday, April 23, 2010

PayPal - Feature Pivot Friday, April 23, 2010

Facebook - Platform Pivot Friday, April 23, 2010

Friday, April 23, 2010

Our Vision for KISSmetrics Provide Actionable Analytics Software as a Service No-Touch / Low-Touch Sales Friday, April 23, 2010

Social Application Developer Zach Allia, Creator of Free Gifts Friday, April 23, 2010

Social application developers... Need specialized analytics Will pay for these analytics Are a growing segment Friday, April 23, 2010

First Product Iteration Friday, April 23, 2010

Lessons Learned - First Iteration App Developers need to make money Analytics is a universal problem People want to customize reports Friday, April 23, 2010

Everyone Bloggers, Web App Developers, Social App Developers, Marketers, Product Managers, etc... Friday, April 23, 2010

Everyone... Needs analytics Knows what they should measure Wants customizable dashboards Friday, April 23, 2010

Pivot 1 Friday, April 23, 2010

Lessons Learned - Pivot 1 People don’t know what to measure Customizability requires hand-holding Not all customers are profitable Friday, April 23, 2010

Marketer Matt Brezina, Co-Founder of Xobni Friday, April 23, 2010

Marketers... Only care about actionable analytics Want to improve their conversion rates Are willing to pay for analytics Friday, April 23, 2010

Pivot 2 Friday, April 23, 2010

Friday, April 23, 2010

Lean Startup Lessons Learned Friday, April 23, 2010

Every prospect is important Friday, April 23, 2010

Hunt for the Patterns Friday, April 23, 2010

Less is More Friday, April 23, 2010

First-time user gratification is important Friday, April 23, 2010

Thank You! Go to CustDev.com Promo Code: LEAN @hnshah hshah@kissmetrics.com Friday, April 23, 2010

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KISSmetrics Case Study About Pivots

by Hiten Shah on Apr 23, 2010

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KISSmetrics Case Study About Pivots — Presentation Transcript