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KISSmetrics Case Study About Pivots Presentation Transcript
Pivots
KISSmetrics Case Study
Hiten Shah
Startup Lessons Learned Conference • Apr 23, 2010
Friday, April 23, 2010
Pivot
“The idea that successful startups change directions
but stay grounded in what they've learned.”
Eric Ries, The Lean Startup
Customer STOP
Customer STOP
Customer STOP
Scale STOP
Discovery Validation Creation Company
Pivot
Friday, April 23, 2010
YouTube - Customer Need Pivot
Friday, April 23, 2010
PayPal - Feature Pivot
Friday, April 23, 2010
Facebook - Platform Pivot
Friday, April 23, 2010
Friday, April 23, 2010
Our Vision for KISSmetrics
Provide Actionable Analytics
Software as a Service
No-Touch / Low-Touch Sales
Friday, April 23, 2010
Social Application Developer
Zach Allia, Creator of Free Gifts
Friday, April 23, 2010
Social application developers...
Need specialized analytics
Will pay for these analytics
Are a growing segment
Friday, April 23, 2010
First Product Iteration
Friday, April 23, 2010
Lessons Learned - First Iteration
App Developers need to make money
Analytics is a universal problem
People want to customize reports
Friday, April 23, 2010
Everyone
Bloggers, Web App Developers, Social App Developers, Marketers, Product Managers, etc...
Friday, April 23, 2010
Everyone...
Needs analytics
Knows what they should measure
Wants customizable dashboards
Friday, April 23, 2010
Pivot 1
Friday, April 23, 2010
Lessons Learned - Pivot 1
People don’t know what to measure
Customizability requires hand-holding
Not all customers are profitable
Friday, April 23, 2010
Marketer
Matt Brezina, Co-Founder of Xobni
Friday, April 23, 2010
Marketers...
Only care about actionable analytics
Want to improve their conversion rates
Are willing to pay for analytics
Friday, April 23, 2010
Pivot 2
Friday, April 23, 2010
Friday, April 23, 2010
Lean Startup Lessons Learned
Friday, April 23, 2010
Every prospect is important
Friday, April 23, 2010
Hunt for the Patterns
Friday, April 23, 2010
Less is More
Friday, April 23, 2010
First-time user gratification is important
Friday, April 23, 2010
Thank You!
Go to CustDev.com
Promo Code: LEAN
@hnshah
hshah@kissmetrics.com
Friday, April 23, 2010
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I'm intrigued by the CustDev.com link on your last slide...is that eBook just a summary of the Four Steps to Epiphany ? 3 years ago