Facebook Social Games

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A presentation on Design Patterns and Metrics for Social Games on Facebook.

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Facebook Social Games

  1. 1. Building Social Games Design Patterns & Actionable Metrics Hiten Shah Facebook & Casual Games Meetup • June 16, 2010
  2. 2. Creating a Social Game • Start with a great game! • Content is King & Creativity is the Queen • Map the game to specific user funnels • Create and measure each step of your funnels
  3. 3. Common User Funnels • Tutorials (Sign Up / First User Experience) • Sharing (Viral) • Gifting (Viral) • Leveling Up (Engagement) • Virtual Goods (Engagement & Revenue)
  4. 4. Marketing a Social Game • Cross Promotion (Free) • Viral Channels (Free) • Ads (Paid)
  5. 5. Cross Promotion
  6. 6. Viral Channels
  7. 7. Ads
  8. 8. Design Patterns
  9. 9. Game Mechanics Progress Bars Friending Achievements Gifting etc...
  10. 10. Progress Bars
  11. 11. Friending
  12. 12. Achievements
  13. 13. Gifting
  14. 14. What to measure (Gifting) • Clicks on the gifting tab • Effectiveness of gifting prompts • Gifting funnel • Popularity of the gifts sent
  15. 15. User Interface and Communication Prompts Emails Tutorials etc...
  16. 16. Prompts
  17. 17. Email vs Use SendGrid.com for Transactional Emails
  18. 18. Tutorials
  19. 19. Bouncing Arrows
  20. 20. What to measure (Tutorials) • Conversion rate for each step of the tutorial • % of people who come back the next day • Traffic sources
  21. 21. Tutorial Funnel
  22. 22. Thank You! hshah@kissmetrics.com @hnshah Questions?
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