Your SlideShare is downloading. ×
"What is a Social Media Newsroom & why do I need one?", Social Media Kitchen, Antwerp Nov 2012, by Heidi Noemm
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

"What is a Social Media Newsroom & why do I need one?", Social Media Kitchen, Antwerp Nov 2012, by Heidi Noemm

268
views

Published on

Understanding the potential of Online Newsrooms or Media Centres for your business with practical tips and case studies.

Understanding the potential of Online Newsrooms or Media Centres for your business with practical tips and case studies.

Published in: Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
268
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • ChallengeChannel management – FB, newsletters, blog, press/media, customers, employees ….But when traffic comes to website?Publishing hub, all info in one placeMarketing value driven content, fun factor / entertainment, risk / danger
  • Do you know how may visitors you latest news release has had?Do you know which piece of content has gotten the most views?How is your video material comparing to clicks on images?How easy is it to find your Press Contact or spokesperson?
  • Transcript

    • 1. SOCIAL MEDIA NEWSROOMS –THE “HEART” OF A COMPANY‟S WEBSITESOCIAL MEDIA KITCHEN, December 2012Heidi Noemm, Head of International Business Development @Mynewsdesk @heidinoemm
    • 2. BRANDS WILL BECOME THEIR OWN MEDIA –HERE‟S HOW …
    • 3. PR IS CHANGING … TRADITIONAL PR VERSUS REAL-TIME PR & ONLINE ENGAGEMENT Pre- digital DigitalTURNING THE PR FUNNEL UPSIDE DOWN
    • 4. 4 THINGS PR PROFESSIONALS ARE TELLING US …I want to manage my PR from one placeI want to measure resultsI want to know whos talking about my brandI want to connect with those people and build my own network
    • 5. MANAGE YOUR PR FROM ONE PLACE
    • 6. WHAT DO PEOPLE EXPECT TO FIND IN A NEWSROOM? • Latest News? • Image gallery? • PR contact? • Video interview? • Latest press release? • Latest financial report?Make everything accessible in one place
    • 7. EXPOSE & DRIVE TRAFFIC TO YOUR CONTENTTHROUGH SOCIAL PLATFORMS
    • 8. GETTING YOUR MESSAGE ACROSS – AND THEN?
    • 9. WHAT‟S THE ROI OF YOUR PR? Dashboard overview – your PR at a glance
    • 10. DISCOVER THE “LONG TAIL” OF YOUR DIGITAL CONTENT
    • 11. GENERAL VISITOR STATISTICS
    • 12. ANALYSE RESULTS IN REAL TIME, OVER TIME
    • 13. RETRIEVE DATA TO MEASURE WEB TRAFFIC
    • 14. ANALYSING TRAFFIC SOURCES From where do you drive traffic to your content …
    • 15. ANALYSING TRAFFIC SOURCES… and whatcontent aretheyinterestedin?
    • 16. MANAGE YOUR NETWORK AND INCREASE YOUR INFLUENCE Connect with influencers and build your own network Take your excel spreadsheets to the next level: Import your contact lists and manage them from one place
    • 17. LISTEN, FIND, AND ENGAGE WITH YOUR KEYINFLUENCERS
    • 18. SOME EXTREME NEWSROOM „MAKE-OVERS‟ … NEWSROOM
    • 19. BEFORE …
    • 20. AFTER …
    • 21. BEFORE …
    • 22. AFTER …
    • 23. BEFORE …
    • 24. AFTER …
    • 25. DENMARK BEFORE …
    • 26. AFTER …
    • 27. WHAT IS PR TODAY? Presence Responsibility People Relations
    • 28. HOW DO YOU TELL YOUR STORY?
    • 29. THANK YOU FOR LISTENING! @heidinoemm