Great tips to get your
Customer References
to the next level10
Repurpose existing
testimonials so they
work for new channe...
Upcoming SlideShare
Loading in …5
×

10 great tips to take your Customer References to the next level by HN Marketing

335
-1

Published on

Take your customer references to the next level by taking on board these simple tips from HN Marketing. For further information take a look at HN’s series of blogs on customer references at http://hn-marketing.co.uk/category/customer-references/ and discover how we can help you with your next customer reference programme.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
335
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

10 great tips to take your Customer References to the next level by HN Marketing

  1. 1. Great tips to get your Customer References to the next level10 Repurpose existing testimonials so they work for new channels and get more value from your assets. Incentivise and reward those involved. It works. 2. Spark a little competition Show your team the added value in the process. 5. Confidence 1. Repurpose Use competition as a driving force within your sales teams. 3. Reward 7. Routine 6. Fair trade 9. Make it easy 8. Prestige 10. Give Sales the tools When sales come to you looking for a referenceoffer to trade: a reference for a candidate nomination. 4. Motivate Instil confidence: respect customer commitmentsand loyalties. Make asking for referencesthe norm. Have a prestigious programmethat customers want to be involved in. Make submitting a candidate nominationas easy as ABC. Equip your sales team: give them arguments to position the programme. At HN we have a proven process for customer references and have already developed more than 1,000 reference assets for our clients. To find out how we can support you call us today on: +44 (0) 1628 622 187Icons by http://dryicons.com

×