Digital winners, Mike Berry, LOTE 2011

DIGITAL WINNERSMIKE BERRYBRATISLAVA, APRIL 19 2011 © Mike Berry Associates 2011

HELLO, I‟M MIKE BERRYEx-Procter & Gamble, Wunderman (Y+R), Euro RSCG,Ex-Head of Digital EMEA for Jack Morton (Interpublic)Author of „The New Integrated Direct Marketing‟ (Gower)In digital marketing since 1995 (ish)Adjunct Professor of Digital Marketing at Hult International Business SchoolDigital Trainer/ Consultant for Econsultancy, CIM, IDM © Mike Berry Associates 2011

BRANDS I HAVE WORKED WITH... © Mike Berry Associates 2011

SHOW OF HANDS PLEASE...Who‟s using:Online display advertising?Search Engine Optimisation (SEO)?Pay Per Click Advertising (PPC)?Social Media Marketing? © Mike Berry Associates 2011

THE WORLD‟S GONE CRAZY © Mike Berry Associates 2011

TODAY‟S SESSIONDIGITAL WINNERSREAL CASE HISTORIESREAL BRANDSREAL WORLD-ALL WINNERS!TRENDS: What’s Next?QUESTIONS © Mike Berry Associates 2011

TRYING TO KEEP UP WITH DIGITAL“As we know, there are known knowns. There are things we know we know.We also know there are known unknowns. That is to say we know there are some things we do not know. But there are also unknown unknowns, the ones we don’t know we don’t know.” Donald Rumsfeld, former US Secretary of Defense at Press Briefing February 12, 2002 after Confucius © Mike Berry Associates 2011

SOCIAL MEDIAEveryone‟s doing it...How to achieve „immediacy‟ subject to appropriate controls?“Some brands shouldnt beon Twitter”! © LaComunidad © Mike Berry Associates 2011

SOCIAL MEDIA “Social Media is like teen sex. Everybody wants to do it. Nobody knows how. When it‟s finally done, there is surprise it‟s not better.” Avinash Kaushik © Mike Berry Associates 2011

SOCIAL MEDIA REVOLUTION The internet isn’t written in pencil, Mark, it’s written in ink”. © Mike Berry Associates 2011

JARGON Interactive New media E-marketing Online DIGITAL- © Mike Berry Associates 2011

JARGONIt doesnt really matter what wecall it –it‟s how we think and what wedo...- © Mike Berry Associates 2011

CAMEL CIGARETTESVIDEO, CAMELS TV AD © Mike Berry Associates 2011

WE‟VE COME A LONG WAY... CLICK © Mike Berry Associates 2011

MAGICAL AND REVOLUTIONARY TIMES © Mike Berry Associates 2011

Changing everything. Again and again. 16

SO WHO‟S DOING WHAT? © Mike Berry Associates 2011

| 18 © Mike Berry Associates 2011

THE BRAND – SportsShoes.com © Mike Berry Associates 2011

THE BRAND – SportsShoes.comEstablished in 1982 by Bruce Bannister, professional footballerFirst mail order, now ecommerceOffering over 3,000 productsCommitted to providing the widest range of products, at the best value, combined with excellent customer service. © Mike Berry Associates 2011

THE CHALLENGEOnline sports retailer SportsShoes.com had the aim of increasing natural search visibility, traffic and revenueThe goal was to achieve no. 1 position in Google search for term “running shoes”To increase paid search sales volume within a CPA target of 7 GBP © Mike Berry Associates 2011

THE SOLUTIONAgency Propellernet adopted a blend of paid search, on- page SEO work and search PR (SEO PR)Key idea: bringing together the technical SEO specialists and communication specialists to identity opportunities and then offer quality content to the relevant sites. © Mike Berry Associates 2011

IN THEIR OWN WORDSVideo / Propellernet, Stefan Hull © Mike Berry Associates 2011

THE SOLUTIONThe paid-search campaign analysed historic conversion data to identify keyword gaps and focus on terms which provided a large number of sales while maximizing ROIBy conducting natural search audits, the agency provided SportsShoes.com with a comprehensive list of on-page recommendationsThis was supported by a natural search PR strategy, including product placement on lifestyle websites © Mike Berry Associates 2011

RESULTSSPORTSHOES.COM MOVED FROM GOOGLE SEARCH PAGE THREE TO NO. 1 FOR KEYWORD “RUNNING SHOES”PAID SEARCH CPA WAS REDUCED FROM 8.4 GBP TO 6.9 GBPWINNER OF NEW MEDIA AGE EFFECTIVENESS AWARDS 2010 FOR SEARCH © Mike Berry Associates 2011

RESULTS © Mike Berry Associates 2011

KEY LEARNINGSCOMBINING PR WITH SEO MAKES A POWERFUL TOOLPPC AND SEO SHOULD WORK TOGETHERREMEMBER BING...OPTIMISATION IS A CONTINUING PROCESS! © Mike Berry Associates 2011

THE BRAND: TIPP-EX © Mike Berry Associates 2011

THE BRAND – TIPP-EXA brand of the BIC GroupAn old-fashioned stationery productThe market leader in EuropeTargeting students and office workers © Mike Berry Associates 2011

THE CHALLENGENeeded to remain relevant in the internet ageBoost sales during the back- to-school periodBecome the preferred correction brand amongst students © Mike Berry Associates 2011

CREATIVE SOLUTION – SHOOT THE BEARPRODUCT INSIGHT: Tipp-Ex helps me to “re-write the story.” VIDEO:http://www.youtube.com/watch?v=4ba1BqJ4S2M © Mike Berry Associates 2011

CREATIVE SOLUTION – SHOOT THE BEAR30 sec YouTube video with two options at the end – to shoot the bear or not.The viewer is then taken to the „Tipp- Experience‟ (a page that looks like a YouTube video, but is a full-page Flash file.)The viewer is able to type in any keyword (verb), re-write the story and change the interaction between the bear and the hunter.42 different endings were produced (dances, fights, etc)Paid YouTube banner for the first 24h of the campaignSeedings through social mediaOnly online, no other media used © Mike Berry Associates 2011

CREATIVE SOLUTION – SHOOT THE BEARVideo: Agency story © Mike Berry Associates 2011

QUESTION:What was the most popular „search term‟ used for:A hunter------a bear ??? © Mike Berry Associates 2011

ANSWER:The most popular „search term‟ was:A hunter fucks a bear !!! © Mike Berry Associates 2011

RESULTSONE WEEK AFTER THE LAUNCH:-THE CAMPAIGN TEASER HAD BEEN SEEN MORE THAN 4 MILLION TIMES-THE CAMPAIGN HAD BEEN PUBLISHED BY HUNDREDS OF BLOGS, SHARED MORE THAN 120 000 TIMES VIA FACEBOOK AND TWEETED MORE THAN 10 000 TIMES!-THE CAMPAIGN HAD APPEARED ON TV, RADIO AND IN PRESS ARTICLES (ON AND OFFLINE) WHERE IT WAS DESCRIBED AS AN “INNOVATION SHOWING YOUTUBE‟S FUTURE”.-EACH USER: -SPENT, ON AVERAGE, 6 MINUTES VIEWING THE CAMPAIGN; USUAL AVERAGE TIME SPENT IS 2 MINS -MADE MORE THAN 15 KEY-WORD REQUESTS DURING A VISIT © Mike Berry Associates 2011

RESULTSBEFORE THE CAMPAIGN, TIPP-EX HAD AROUND 100 + SOCIAL MEDIA MENTIONS PER DAY. © Mike Berry Associates 2011

RESULTS12 MILLION VIEWS FOR THE TEASER CLIP +MORE THAN 30 MILLION VIEWS FOR THE TIPP-EXPERIENCE CHANNEL. (TARGET 1 MILLION VIEWS)217 COUNTRIES CONNECTED TO THE TIPP-EXPERIENCE PAGESALES INCREASE MORE THAN 25% YEAR ON YEARHIGH ROI: ALL FOR TOTAL INVESTMENT OF 700 000 EUR © Mike Berry Associates 2011

KEY LEARNINGSREACH YOUR AUDIENCE THROUGH A RELEVANT CHANNELUNIQUE SOLUTIONS SPREAD QUICKLY BUT THE BUZZ FADES QUICKLY AS WELLCREATIVE SOLUTIONS CAN WORK FOR “BORING” PRODUCTS„PLAYABILITY‟ („GAMIFICATION‟) DRIVES VIRAL SUCCESS © Mike Berry Associates 2011

THE BRAND – BURGER KING © Mike Berry Associates 2011

THE BRAND – BURGER KINGBegan in Jacksonville Florida in 1953The Whopper introduced in 1957Public since 2006More than 12 000 outlets73 countriesMore than 11 million customers daily © Mike Berry Associates 2011

THE CHALLENGEHighly Competitive fast food marketNeed to stand outSocial media important to key youth audienceBrand attitude is „edgy‟ © Mike Berry Associates 2011

CREATIVE SOLUTION – WHOPPER SACRIFICEBurger King released a Facebook app called Whopper Sacrifice.Users „unfriend‟ 10 friends to receive a free Whopper burger coupon.The sacrifices appear in your news feed“Sarah sacrificed John for a free Whopper.” © Mike Berry Associates 2011

CREATIVE SOLUTION – WHOPPER SACRIFICE © Mike Berry Associates 2011

RESULTSVideo © Mike Berry Associates 2011

RESULTSBUT FACEBOOK DISABLED THE APP! "We encourage creativity from developers and brands using the Facebook Platform, but we also must ensure that applications follow users expectations of privacy. This application facilitated activity that ran counter to user privacy by notifying people when a user removes a friend. We have reached out to the developer with suggested solutions. In the meantime, we are taking the necessary steps to assure the trust users have established in Facebook is maintained." © Mike Berry Associates 2011

RESULTSAPPLICATION INSTALLED NEARLY 60,000 TIMES in a matter of daysNEARLY 20,000 WHOPPER COUPONS SENT OUTOVER 200,000 FACEBOOK FRIENDS DELETED BUTBK FEWER LOYAL CUSTOMERS VS McDONALD‟SLOWEST SOCIAL CURRENCY RANKING IN THE CATEGORY<Ref: Vivaldi Partners, Social Currency Report 2010> © Mike Berry Associates 2011

SUMMARY: BURGER KING Vs. McDONALD‟SBURGER KING – 2 CAMPAIGNS IN TOP 10 OF THE DECADE, BUT:FORTUNE MAGAZINE:“Burger King has limped its way through the recession, losing sales and market share even as its rival McDonalds has thrived!” © Mike Berry Associates 2011

SUMMARY: BURGER KING Vs. McDONALD‟S © Mike Berry Associates 2011

KEY LEARNINGSCONSIDER FACEBOOK‟S “POWER” TO BLOCK CAMPAIGNS„TALK IS CHEAP‟: BEING SOCIAL DOESN‟T ALWAYS INCREASE BRAND LOYALTYTHE CFO WANTS TO SEE MORE THAN FRIENDS/ FANS © Mike Berry Associates 2011

THE BRAND – COMPARE THE MARKET © Mike Berry Associates 2011

THE BRAND – COMPARE THE MARKETCar insurance price comparison site in the UKIn their own words:”comparethemarket.com is designed for everyone who has better things to do with their time than look for insurance!” © Mike Berry Associates 2011

THE CHALLENGECluttered and competitive marketLow interest, low creativity„Distress purchase‟ © Mike Berry Associates 2011

CREATIVE SOLUTION © Mike Berry Associates 2011

CREATIVE SOLUTION“Market” Meerkat © Mike Berry Associates 2011

CREATIVE SOLUTION – COMPARE THEMEERKATINSIGHTGoogle AdWords prices:“Compare The Market” = 5 GBP per click vs. “Compare The Meerkat” = 0.05 GBP per click © Mike Berry Associates 2011

CREATIVE SOLUTION – COMPARE THEMEERKATVIDEO © Mike Berry Associates 2011

CREATIVE SOLUTION – COMPARE THEMEERKAT © Mike Berry Associates 2011

CREATIVE SOLUTION – COMPARE THEMEERKATUse of social media:3,865 tweets; 36,424 following; 41,414 followers © Mike Berry Associates 2011

CREATIVE SOLUTION – COMPARE THEMEERKAT © Mike Berry Associates 2011

UK GOES MEERKAT MAD! © Mike Berry Associates 2011

RESULTSTRAFFIC TO COMPARETHEMARKET.COM UP BY 186% IN THE FIRST 12 WEEKSQUOTE FIGURES INCREASED BY 80%COST PER QUOTE REDUCED BY 73%INCREASED MARKET SHARE OF UK INSURANCE COMPARISON SITE VISITS BY 76% IN FIRST 9 MONTHS OF THE CAMPAIGNMONEYSUPERMARKET.COM LOST 25% OF VISITS, CONFUSED.COM DROPPED 5% AND GOCOMPARE LOST 32% © Mike Berry Associates 2011

RESULTSLOTS OF FREE PUBLICITYNEW MEDIA AGE EFFECTIVENESS AWARDCHRISTMAS 2010 “A SIMPLES LIFE” WAS THE 2nd BEST SELLING BOOK IN UK (!)A LONG-LASTING CAMPAIGN: NOW IN ITS THIRD YEAR © Mike Berry Associates 2011

VIDEO – WHY MEERKAT IS SUCCESSFULMichael Nutley, New Media Age © Mike Berry Associates 2011

SUCCESS FACTORS ANDKEY LEARNINGSINTEGRATED PLATFORM USAGE – TV, WEBSITE, FACEBOOK, TWITTERBRAND RE-ENFORCEMENT – THE CREATION OF A SPOOF SITE CALLED „COMPARE THE MEERKAT‟ AS FORM OF BRAND EXTENSION. AFTER SEVERAL EXPOSURES TO THE TV AD, „COMPARE THE MEERKAT‟ BECOMES SYNONYMOUS WITH „COMPARE THE MARKET‟USE OF HUMOUR – VIRAL ELEMENT (VIA YOUTUBE, FACEBOOK)DANGER OF LOSING THE BRAND BEHIND ORLOV THE MEERKAT? © Mike Berry Associates 2011

SUCCESS FACTORS ANDKEY LEARNINGSIDENTIFIABLE CHARACTER – SOMETHING FAMILIAR AND LOVEABLE ABOUT THE BRAND.COMPARE THE MARKET IS A „DRY‟ COMPARISON SITE AND AGGREGATOR.ALEKSANDR OF COMPARE THE MEERKAT IS HUMOROUS AND WARMUSE OF SOCIAL MEDIA TO CREATE LONG- LASTING CONVERSATIONHIGH-QUALITY EXECUTION © Mike Berry Associates 2011

CREATIVE SOLUTION – COMPARE THEMEERKATVIDEO /bloopers © Mike Berry Associates 2011

Simples! © Mike Berry Associates 2011

THE BRAND – SVT PlaySVT is Swedens public service broadcaster, and SVT Play is their on-demand web service. © Mike Berry Associates 2011

THE CHALLENGEWhen launching SVT Play app for iPhone, SVT had no idea when Apple would approve itAlso, they needed to inform Swedish iPhone users about the release of the SVT Play applicationWanted to make people feel part of SVTDependent on the Apple process,,, © Mike Berry Associates 2011

THE SOLUTION – DEAR STEVE JOBS!All the SVT Play fans were invited to participate in a campaign, trying to get the app approved as quickly as possibleThe campaign was addressed directly toApples CEO Steve Jobs! © Mike Berry Associates 2011

THE SOLUTION – DEAR STEVE JOBS!VIDEO: http://demo.fb.se/e/svt/dsj © Mike Berry Associates 2011

THE SOLUTION – “DEAR STEVE JOBS”!www . DEARSTEVEJOBS . com © Mike Berry Associates 2011

RESULTSTHE CAMPAIGN IMMEDIATELY SPREAD ON FACEBOOK, TWITTER, BLOGSREACHED 100,000 INTERACTIONS IN 24 HOURSOVER 400,000 INTERACTIONS IN TOTALNB. THERE ARE APPROXIMATELY 500,000 IPHONE OWNERS IN SWEDEN.WHEN THE APPLICATION WAS APPROVED AND RELEASED IT BECAME THE MOST DOWNLOADED WITHIN MINUTES © Mike Berry Associates 2011

RESULTTHE CAMPAIGN WAS COVERED BY EDITORIAL MEDIA ALL OVER THE WORLD-WITHOUT SPENDING A CENT ON PAID MEDIA! © Mike Berry Associates 2011

IN THEIR OWN WORDS:FILIP NILSSON, FORSMAN & BODENFORS-VIDEO © Mike Berry Associates 2011

KEY LEARNINGSTHINK OUT OF THE BOXLATERAL THINKING CAN PRODUCE SURPRISING RESULTSPAID MEDIA IS NOT THE ONLY OPTION © Mike Berry Associates 2011

THE BRAND – ALADDIN © Mike Berry Associates 2011

THE BRAND – ALADDIN CHOCOLATESOwned by Kraft Foods Sweden / MarabouA box of chocolates70 years in Swedish homesWell-known and appreciated © Mike Berry Associates 2011

THE CHALLENGEAladdin had changed so much in appearance and content that it had lost its traditional values and „magic.‟For Christmas a new praline chocolate was going to be added to the box. © Mike Berry Associates 2011

THE CREATIVE SOLUTIONInstead of talking about the new chocolate, Aladdin decided to focus on “the praline that would have to leave, to make room for the new one”They let the Swedish people decide which chocolate would have to go! © Mike Berry Associates 2011

THE CREATIVE SOLUTIONPROMO VIDEO © Mike Berry Associates 2011

RESULTS400,000 VOTES IN 4 WEEKS (approx 5% of the Swedish population)MEDIA COVERAGE 33 MILLIONTHE 4th FASTEST GROWING FACEBOOK APPLICATION IN THE WORLDSALES UP BY 26,5%ALADDIN‟S MARKET SHARE UP BY 2,8%REVENUE INCREASE OF 44% © Mike Berry Associates 2011

ADVICE FROM THE CREATORSVIDEO /PR STRATEGY (Tom Beckman) © Mike Berry Associates 2011

KEY LEARNINGSIDEAS CAN JUST „TAKE OFF‟; CANNOT PREDICT VIRAL SUCCESSSTRONG IDEA, HUMOUR AND NOSTAGLIALEFT-FIELD APPROACHES OFTEN WORK BEST © Mike Berry Associates 2011

THE BRAND – OLD SPICE © Mike Berry Associates 2011

THE BRAND – OLD SPICEAmerican male grooming brandOriginally launched in 1934Later acquired by P&GThe first „male body wash‟ © Mike Berry Associates 2011

THE CHALLENGEIntense competitionSlow sales in recent yearsOver 50% of body wash purchases by women © Mike Berry Associates 2011

THE CREATIVE SOLUTION 1 – TV adPromoting the idea that Old Spice has the “manliestscents on the planet”, celebrates the importance of“smelling like a man”.TV ad created for dual audience: men and women. © Mike Berry Associates 2011

THE CREATIVE SOLUTION 2 – YouTubeA team of creatives gathered in secret location in Portland, Oregon and produced 87 short comedic YouTube videos about Old Spice. In real time!Everybody loved it! © Mike Berry Associates 2011

HOW DID THEY DO IT?Real-time responses to user comments/questions posted on Digg, Twitter, Yahoo Answers, and FacebookTwo full days– creatives, digital strategists, community managers, developers and editors all sitting in the same area at the same time….The creatives wrote the scripts. Scripts were sent to the teleprompter. Isaiah did shots, sometimes in a single take. Exported to editors, uploaded to YouTube, and then posted on Twitter….REAL-TIME ADS! © Mike Berry Associates 2011

CREATIVE SOLUTIONVIDEOS /youtube responseshttp://www.youtube.com/results?search_query=old+spice +response&aq=1 © Mike Berry Associates 2011

RESULTSON DAY 1 THE CAMPAIGN RECEIVED ~6 MILLION VIEWS(MORE THAN OBAMA‟S VICTORY SPEECH!)OVER 40 MILLION VIEWS AFTER THE FIRST WEEKOLDSPICE.COM WEBSITE TRAFFIC UP 300%THE OLD SPICE YOUTUBE CHANNEL BECAME THE ALL-TIME MOST VIEWED CHANNELTHE CAMPAIGN GENERATED 1.4 BILLION IMPRESSIONS IN 6 MONTHS © Mike Berry Associates 2011

RESULTSTHE CAMPAIGN INCREASED SALES BY 27% OVER 6 MONTHS SINCE LAUNCHING (YEAR ON YEAR)IN 3 MONTHS SALES WERE UP 55%AND IN THE LAST MONTH SALES WERE UP 107% FROM THE SOCIAL RESPONSES CAMPAIGN WORKOLD SPICE IS NOW THE #1 BODY WASH BRAND FOR MEN.CANNES GRAND PRIX FOR THE TV FILM © Mike Berry Associates 2011

KEY LEARNINGSREAL-TIME DRIVES THE WEBTV IS STILL POWERFUL AND IMPORTANTSOCIAL MEDIA CAN AMPLIFY THE EFFECT OF TRADITIONALSTRONG IDEAS CROSS CHANNELS © Mike Berry Associates 2011

KEY LEARNINGS FROM THE CASES (1)MAKE USE OF EXISTING SYSTEMS AND DATA (e.g GOOGLE TOOLS, YOUR OWN DATA, PARTNERSHIPS WITH AFFILIATES AND KEY INFLUENCERS)CANNOT PREDICT VIRAL SUCCESS BUT A STRONG IDEA IS THE MOST IMPORTANT THING – THINK CREATIVELY AND OUT OF THE BOX, AS UNIQUE SOLUTIONS SPREAD QUICKLYINTEGRATED MEDIA OFTEN WORKS BEST, TV IS STILL IMPORTANT AND SOCIAL MEDIA HELPS TO CREATE LONG-LASTING CONVERSATIONS © Mike Berry Associates 2011

KEY LEARNINGS FROM THE CASES (2)KNOW YOUR AUDIENCE: FOR MEDIA AND CREATIVEHIGH-QUALITY EXECUTION IS CRUCIALREMEMBER ALTERNATIVE PLATFORMS (ANDROID, BING)DIGITAL MARKETING IS AN ONGOING PROCESS:KEEP TESTING AND OPTIMISING © Mike Berry Associates 2011

ANSWER...

TRY TO KEEP UP!“WHEN YOU ARE THROUGHCHANGING… YOU ARE THROUGH.”BRUCE BARTONFounder: Batten, Barton, Durstine andOsborne (BBDO)7,200 employees in 287 offices in 77 countries © Mike Berry Associates 2011

NEWSiPad 2Facebook messagesNokia-Microsoft allianceBlackBerry PlayBookGoogle „Plus One‟Bing market share!+++ © Mike Berry Associates 2011

GOOD BEHAVIOUR...EU Privacy directiveNeed to tell consumers about cookiesNew iconStandard format www.youronlinechoices.eu © Mike Berry Associates 2011

WHAT‟S NEW? / WHAT‟S NEXT?LOCATION-BASED SERVICESFACEBOOK PLACES: the long-awaited feature that brings location-based functionality to the most popular social network in the worldUSE THE SMARTPHONE APP TO......SHARE YOUR LOCATION WITH FRIENDS...FIND OUT WHERE YOUR FRIENDS ARE...DISCOVER PLACES NEAR YOU...ADD PLACES...TAG PEOPLE WHO ARE WITH YOU © Mike Berry Associates 2011

THE NEXT BIG THING?Quora is a continually-improvingcollection of questions and answerscreated, edited, and organized byeveryone who uses it. The mostimportant thing is to have eachquestion page become the bestpossible resource for someone whowants to know about the question. © Mike Berry Associates 2011

CALL IN „THE HIDDEN PERSUADERS...‟

JUST REMEMBER: IT‟S PUBLIC. FOREVER!CHECKLIST BEFORE POSTING ANYTHING – ANYWHERE:ASSUME YOUR BOSS READS/SEES EVERYTHING THAT YOU POSTASSUME YOUR BIGGEST CLIENT READS/SEES EVERYTHING THAT YOU POSTASSUME YOUR BIGGEST COMPETITOR READS/SEES EVERYTHING THAT YOU POSTASSUME YOUR MUM READS/SEES EVERYTHING THAT YOU POSTASSUME YOUR CHILDREN WILL READ/SEE EVERYTHING THAT YOU POST!!! © Mike Berry Associates 2011

SEEN THIS?HOW DO YOU CONSTRUCT A SOCIAL MEDIA STRATEGY?http://whatthefuckismysocialmediastrategy.com/ © Mike Berry Associates 2011

DON‟T EMBRACE „THE FUTURE‟FOR THE SAKE OF IT “The future’s already here, it’s just unevenly distributed.” William Gibson, 1999Source: Blue Latitude/ ISBA © Mike Berry Associates 2011

PAST AND PRESENT WILL ALWAYS CO-EXIST The past is still here too – it’s just so evenly distributed that it blends into the background © Mike Berry Associates 2011

DON‟T PANIC!DO WHAT YOU KNOW WORKSTRY SOME NEW STUFFSET OBJECTIVESMEASURE AGAINST YOUR KPIsDO IT AGAIN (AND BETTER!) © Mike Berry Associates 2011

GOOD LUCK AND SEE YOUON LINKEDIN!MIKE BERRYTwitter: @mikeberrytweetsblogbymikeberry.blogspot.comhttp://uk.linkedin.com/in/mikeberrylinkedin © Mike Berry Associates 2011

Digital winners, Mike Berry, LOTE 2011

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