0
Monetizing Mobile
Apps & Web Sites
  Trends & Formats
    HARALD NEIDHARDT
    CMO & CO-FOUNDER

    SMAATO INC.
IT’S A SONG
IT’S BIG
IT’S GLOBAL
IT’S OPEN
vs.



An App is a Song
APPs =
                        APPLE
Contagious Magazine Interview: “App is not short for Application - it’s short for App...
MARKET SHARE   MONEY SHARE



                APPLE
                iPhone
MOBILE
 FIRST
MOBILE
     PC
TV
TV
         PRINT
ONLINE
MOBILE

         TV
              ? PRINT
     ONLINE
MOBILE
FIRST




         The Mobile economy will be bigger than all other media,
 and will touch more industries with con...
MOBILE
AUTO/TRAVEL               ADVERTISING




 SHOPPING        M             MEDIA




FASHION       LIFESTYLE        M...
MOBILE
AUTO/TRAVEL               ADVERTISING




 SHOPPING        M             MEDIA




FASHION       LIFESTYLE        M...
MOBILE
TRENDS
Advertising
Advertising
Advertising
Advertising
840.000 VW Polo Apps
Advertising
14 MILLION APPS
Advertising
MOBILE
 SIZE
5 Billion
MOBILE SUBSCRIBERS
1 Billion
                 PEOPLE EARN
                    $1000+
                  PER MONTH


                5 Billion
...
MOBILE ADVERTISING SPENDINGS


GERMANY

                                              885
               $30M             ...
MOBILE ADVERTISING SPENDINGS

       USA                        GERMANY                           TURKEY   JAPAN


       ...
$1.5 BILLION
          MOBILE AD SPEND IN 2010


CHINA
                             ASIA=
      JAPAN
                    ...
MONETIZE
 MOBILE
MOBILE
Fragmentation
“Live with it!”
          Rich Wong, Accel
EUROPE



                      25%




                                Monetization
                            !



metr...
EUROPE




                          Monetization
                      !


metrics.smaato.com/
IT’S A SONG
IT’S BIG
IT’S GLOBAL
IT’S OPEN
Smaato harald neidhardt next10 berlin 20100512
Smaato harald neidhardt next10 berlin 20100512
Smaato harald neidhardt next10 berlin 20100512
Smaato harald neidhardt next10 berlin 20100512
Smaato harald neidhardt next10 berlin 20100512
Smaato harald neidhardt next10 berlin 20100512
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Smaato harald neidhardt next10 berlin 20100512

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Slide deck from NEXT 10 - European's leading Online and Social Media Conference - held for the first time in Berlin.

Harald Neidhardt is the CMO & Co-Founder of Smaato Inc. (www.smaato.com)

About the Author:

In his current position as CMO and Co-founder at Smaato Inc. Harald Neidhardt was instrumental in conceiving the mobile advertising platform SOMA. He is in charge of international corporate development and marketing at Smaato, the pioneering provider of mobile advertising platform and optimization services based in Redwood Shores, California. Smaato is a mobile pioneer and innovator with several awards including AlwaysOn Media 100 (2007, 2009).

Harald Neidhardt is the founder of "MLOVE" - a global event series for people with a passion for mobile (www.mlove.com). He is an active member of the Mobile Marketing Association in North America, the German BVDW and a frequent speaker on mobile innovation. He is also the Vice-Chair of the MMA chapter in Germany.

Neidhardt has over 20 years of experience in marketing and business development, having led interactive agencies and marketing consulting firms in both the US and Europe, among them Pixelpark (US), the North American arm of Bertelsmann's multimedia subsidiary and one of Europe's largest Internet solution providers. Harald Neidhardt has a BA in Marketing Communications from Communications Academy, Hamburg.

twitter: @hneidhardt

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Transcript of "Smaato harald neidhardt next10 berlin 20100512"

  1. 1. Monetizing Mobile Apps & Web Sites Trends & Formats HARALD NEIDHARDT CMO & CO-FOUNDER SMAATO INC.
  2. 2. IT’S A SONG IT’S BIG IT’S GLOBAL IT’S OPEN
  3. 3. vs. An App is a Song
  4. 4. APPs = APPLE Contagious Magazine Interview: “App is not short for Application - it’s short for Apple” (Will.I.am, Lead singer Black eyed Peas Will.I.am
  5. 5. MARKET SHARE MONEY SHARE APPLE iPhone
  6. 6. MOBILE FIRST
  7. 7. MOBILE PC TV
  8. 8. TV PRINT ONLINE
  9. 9. MOBILE TV ? PRINT ONLINE
  10. 10. MOBILE FIRST The Mobile economy will be bigger than all other media, and will touch more industries with concepts of M2M or the “Outernet”.
  11. 11. MOBILE AUTO/TRAVEL ADVERTISING SHOPPING M MEDIA FASHION LIFESTYLE MUSIC
  12. 12. MOBILE AUTO/TRAVEL ADVERTISING SHOPPING M MEDIA FASHION LIFESTYLE MUSIC
  13. 13. MOBILE TRENDS
  14. 14. Advertising
  15. 15. Advertising
  16. 16. Advertising
  17. 17. Advertising 840.000 VW Polo Apps
  18. 18. Advertising 14 MILLION APPS
  19. 19. Advertising
  20. 20. MOBILE SIZE
  21. 21. 5 Billion MOBILE SUBSCRIBERS
  22. 22. 1 Billion PEOPLE EARN $1000+ PER MONTH 5 Billion MOBILE SUBSCRIBERS Tomi Ahonen
  23. 23. MOBILE ADVERTISING SPENDINGS GERMANY 885 $30M MOBILE CAMPAIGNS NET SPENDINGS 550 M PAGE IMPRESSIONS (EMS) Source: Smaato / BVDW estimates 2009
  24. 24. MOBILE ADVERTISING SPENDINGS USA GERMANY TURKEY JAPAN $1 Billion $280 Million $30M $125M www.smaato.com/whitepaper: Asia The Mobile Advertising Powerhouse
  25. 25. $1.5 BILLION MOBILE AD SPEND IN 2010 CHINA ASIA= JAPAN POWER HOUSE www.smaato.com/whitepaper
  26. 26. MONETIZE MOBILE
  27. 27. MOBILE Fragmentation “Live with it!” Rich Wong, Accel
  28. 28. EUROPE 25% Monetization ! metrics.smaato.com/
  29. 29. EUROPE Monetization ! metrics.smaato.com/
  30. 30. IT’S A SONG IT’S BIG IT’S GLOBAL IT’S OPEN
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