The GTA<br />Evaluation, Validation and Opportunity<br />
Introduction<br />Heath Naquin<br />Founder-Green Technology Alliance<br />International Commercialization Consultant<br /...
Perspective<br />&quot;Power and machinery, money and goods, are useful only as they set us free to live. They are but mea...
Growth creates need <br />while resources dwindle<br />
Topics<br />Trends in Green Technology<br />Funding Sources for Green Innovation<br />Where to find Green Technologies?<br />
What is Green?<br />Environmental in Focus<br />Sustainable in Nature<br />Provides Efficiency in Operation<br />Socially ...
Waves of Green Innovation<br />
Business Definition of Green<br />Green Technology allows for equivalent or increased output with decreased resource usage...
Verification of Theory<br />	“Properly designed environmental standards can trigger innovations that lower the total cost ...
What Really Makes Green Matter to Business<br />
Important Points forGreen Innovation<br />Intellectual Property<br />Enterprise Financing<br />Value Proposition<br />
Green Technology IP<br />
What Does this Mean<br />US is falling behind the <br />		Innovation Curve<br />IP Can Prevent Implementation<br />IP is c...
New Business Innovation Needs<br />
Business Financing Sources<br />VC<br />Angel<br />Business Loans<br />
Venture Capital 2008<br />
Reality of Today<br />Little Money from Traditional Sources<br />Unlikely to See a Resurgence for Several Quarters if Not ...
What Happened??<br />
Bright Spots in Financing<br />SBIR/STTR Increase<br />Increased Government Initiatives in Research<br />International Col...
Where Do You Find Green Technologies??<br />
Typical Origin of Green Tech<br />Inventors/Innovators<br />Tech Transfer Licensing from University Sources<br />Office of...
Value Proposition<br />Remember what Business Really Cares About<br />Focus on Efficiency as  Competitive Advantage<br />D...
Case Study in Opportunity<br />WS Energia…aka Double Sun<br />Origin: Portugal<br />IP: Solid protection internationally w...
What Do they Do??<br />
Industry Results<br />
State of Enterprise<br />Expanding into new markets including US<br />Extensive Usage in Europe<br />Growth in Downward Ec...
Why are they a Success?<br />Double Sun didn’t start by setting out to be Green<br />The set out to provide a clear and di...
Final Thoughts<br />Make Sure You are Selling Something Unique…or at least better<br />Protect your IP<br />Financing Will...
Contact Information<br />Michelle Naquin– CEO & CSO<br /><ul><li>Michelle.Naquin@GreenTechnologyAlliance.org
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 Entrepreneurial and Professional Opportunities in the Green Tech Space

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 Entrepreneurial and Professional Opportunities in the Green Tech Space

  1. 1. The GTA<br />Evaluation, Validation and Opportunity<br />
  2. 2. Introduction<br />Heath Naquin<br />Founder-Green Technology Alliance<br />International Commercialization Consultant<br />Consultant with NSF and EPA for SBIR/STTR<br />
  3. 3. Perspective<br />&quot;Power and machinery, money and goods, are useful only as they set us free to live. They are but means to an end.<br />Henry Ford<br />
  4. 4. Growth creates need <br />while resources dwindle<br />
  5. 5. Topics<br />Trends in Green Technology<br />Funding Sources for Green Innovation<br />Where to find Green Technologies?<br />
  6. 6. What is Green?<br />Environmental in Focus<br />Sustainable in Nature<br />Provides Efficiency in Operation<br />Socially Responsible<br />Complies with values of 3 P’s or TBL<br />
  7. 7. Waves of Green Innovation<br />
  8. 8. Business Definition of Green<br />Green Technology allows for equivalent or increased output with decreased resource usage.<br />
  9. 9. Verification of Theory<br /> “Properly designed environmental standards can trigger innovations that lower the total cost of a product or improve its value. Such innovations allow companies to use a range of inputs more productively—from raw materials to energy to labor—thus offsetting the costs of improving environmental impact and ending the stalemate. Ultimately, this enhanced resource productivity makes companies more competitive, not less.” <br />Michael Porter, Harvard Business School<br />
  10. 10. What Really Makes Green Matter to Business<br />
  11. 11. Important Points forGreen Innovation<br />Intellectual Property<br />Enterprise Financing<br />Value Proposition<br />
  12. 12. Green Technology IP<br />
  13. 13. What Does this Mean<br />US is falling behind the <br /> Innovation Curve<br />IP Can Prevent Implementation<br />IP is critical for Start Up companies to ensure competitiveness in the Global Marketplace<br />Those without solid IP will be left Behind<br />
  14. 14. New Business Innovation Needs<br />
  15. 15. Business Financing Sources<br />VC<br />Angel<br />Business Loans<br />
  16. 16. Venture Capital 2008<br />
  17. 17. Reality of Today<br />Little Money from Traditional Sources<br />Unlikely to See a Resurgence for Several Quarters if Not Years<br />Boot Strapping is a Necessity<br />
  18. 18. What Happened??<br />
  19. 19. Bright Spots in Financing<br />SBIR/STTR Increase<br />Increased Government Initiatives in Research<br />International Collaboration<br />Increased Commercial Joint Projects and Shared Resources<br />
  20. 20. Where Do You Find Green Technologies??<br />
  21. 21. Typical Origin of Green Tech<br />Inventors/Innovators<br />Tech Transfer Licensing from University Sources<br />Office of Technology Commercialization<br />National Labs Licensing<br />International Licensure<br />
  22. 22. Value Proposition<br />Remember what Business Really Cares About<br />Focus on Efficiency as Competitive Advantage<br />Don’t try and Charge a Premium above your Savings<br />Rapid ROI<br />
  23. 23. Case Study in Opportunity<br />WS Energia…aka Double Sun<br />Origin: Portugal<br />IP: Solid protection internationally with application and process associated patents developed<br />Financing: Government Grant Funding<br />Original Research Area: Robotics<br />Competitive Pricing to Existing Standards<br />
  24. 24. What Do they Do??<br />
  25. 25. Industry Results<br />
  26. 26. State of Enterprise<br />Expanding into new markets including US<br />Extensive Usage in Europe<br />Growth in Downward Economy<br />
  27. 27. Why are they a Success?<br />Double Sun didn’t start by setting out to be Green<br />The set out to provide a clear and distinct Value Proposition.<br />
  28. 28. Final Thoughts<br />Make Sure You are Selling Something Unique…or at least better<br />Protect your IP<br />Financing Will be Tough<br />Look towards Collaboration<br />Eye on the Bottom Line for you and your Customer<br />
  29. 29. Contact Information<br />Michelle Naquin– CEO & CSO<br /><ul><li>Michelle.Naquin@GreenTechnologyAlliance.org
  30. 30. Cell: 512-484-8573</li></ul>Heath Naquin– COO & CTO<br /><ul><li>Heath.Naquin@GreenTechnologyAlliance.org
  31. 31. Cell: 512-294-1405</li>

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