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Business Definition of Green Green Technology allows for equivalent or increased output with decreased resource usage.
Verification of Theory “Properly designed environmental standards can trigger innovations that lower the total cost of a product or improve its value. Such innovations allow companies to use a range of inputs more productively—from raw materials to energy to labor—thus offsetting the costs of improving environmental impact and ending the stalemate. Ultimately, this enhanced resource productivity makes companies more competitive, not less.” Michael Porter, Harvard Business School
What Does this Mean US is falling behind the Innovation Curve IP Can Prevent Implementation IP is critical for Start Up companies to ensure competitiveness in the Global Marketplace Those without solid IP will be left Behind
Typical Origin of Green Tech Inventors/Innovators Tech Transfer Licensing from University Sources Office of Technology Commercialization National Labs Licensing International Licensure
Value Proposition Remember what Business Really Cares About Focus on Efficiency as Competitive Advantage Don’t try and Charge a Premium above your Savings Rapid ROI
Case Study in Opportunity WS Energia…aka Double Sun Origin: Portugal IP: Solid protection internationally with application and process associated patents developed Financing: Government Grant Funding Original Research Area: Robotics Competitive Pricing to Existing Standards