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57% of donors researching non-profits made a gift after watching an online video according to a recent study by Millward Brown and Google. The power of video and social media in marketing, admission, and advancement is clear - yet too often these tools are not used because they are viewed as too expensive or too complicated for a small to medium sized school.
This workshop will demystify video and social media marketing for school communications. Topics will include data and industry trends, practical advice and hands-on training to help you create high quality video in house, and a social media marketing plan that will help you get started immediately after the program.