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  • 1. With Great Power Comes Great Responsibility A social media survival kit
  • 2. Generation Next (Gen Z)• Born after mid 1990’s• Born after advent of Internet, cell phones, iPods• Post Cold War & Post 9/11• Rapid multi-taskers• Open attitude to self publishing & privacy• Stay at home, helicopter parents• Digital Natives
  • 3. “What were you thinking?”
  • 4. Facebook
  • 5. Facebook• Most visited web site in the world
  • 6. Facebook• Most visited web site in the world• 800 million users
  • 7. Facebook• Most visited web site in the world• 800 million users• 50% of all users log in each day
  • 8. Facebook• Most visited web site in the world• 800 million users• 50% of all users log in each day• 70% of users are outside the USA
  • 9. Facebook• Most visited web site in the world• 800 million users• 50% of all users log in each day• 70% of users are outside the USA• Users aged 35+ outnumber any other demographic
  • 10. Facebook• Most visited web site • Average user visits in the world Facebook 40 times per month• 800 million users• 50% of all users log in each day• 70% of users are outside the USA• Users aged 35+ outnumber any other demographic
  • 11. Facebook• Most visited web site • Average user visits in the world Facebook 40 times per month• 800 million users • Poorly understood• 50% of all users log privacy settings in each day• 70% of users are outside the USA• Users aged 35+ outnumber any other demographic
  • 12. Facebook• Most visited web site • Average user visits in the world Facebook 40 times per month• 800 million users • Poorly understood• 50% of all users log privacy settings in each day• 70% of users are outside the USA• Users aged 35+ outnumber any other demographic
  • 13. Twitter• 500 million users• 140 character public messages• 400 billion tweets per day• Mobile friendly• @mention, #hashtag, RT, DM (Demo)• Until recently a college student / professionals tool
  • 14. Twitter• 500 million users• 140 character public messages• 400 billion tweets per day• Mobile friendly• @mention, #hashtag, RT, DM (Demo)• Until recently a college student / professionals tool
  • 15. Live Video• Skype• Google Hangouts• Facetime
  • 16. Key Take Aways• Facebook is dominant but use may have plateaued• Twitter, SnapChat, Vine are on the rise
  • 17. “Willful and repeated harm inflicted through the use of computers, cellphones & other electronic devices.”
  • 18. What to look for• Differences in girls & boys• Sudden change in use• Jumpy when message appears• Unease about entering real life social situations• Avoidance & screen switching
  • 19. How to help
  • 20. How to help• Create safe space (in advance) to talk and see screens
  • 21. How to help• Create safe space (in advance) to talk and see screens• Work together toward desired result
  • 22. How to help• Create safe space (in advance) to talk and see screens• Work together toward desired result• Get input from student & parent
  • 23. How to help• Create safe space (in advance) to talk and see screens• Work together toward desired result• Get input from student & parent• Get backup
  • 24. How to help• Create safe space (in • Engage bystanders advance) to talk and see screens• Work together toward desired result• Get input from student & parent• Get backup
  • 25. How to help• Create safe space (in • Engage bystanders advance) to talk and see screens • School Life Handbook• Work together toward desired result• Get input from student & parent• Get backup
  • 26. How to help• Create safe space (in • Engage bystanders advance) to talk and see screens • School Life Handbook• Work together toward desired result • Clear verbal statements (kids are• Get input from bad at context) student & parent• Get backup
  • 27. How to help• Create safe space (in • Engage bystanders advance) to talk and see screens • School Life Handbook• Work together toward desired result • Clear verbal statements (kids are• Get input from bad at context) student & parent • Create a deliberate• Get backup social media culture
  • 28. SummaryOur students are...
  • 29. SummaryOur students are... • Highly connected, early adopters
  • 30. SummaryOur students are... • Highly connected, early adopters • Familiar with technology, but may not be highly skilled
  • 31. SummaryOur students are... • Highly connected, early adopters • Familiar with technology, but may not be highly skilled • Frustrated with ‘immigrants’
  • 32. SummaryOur students are... • Highly connected, early adopters • Familiar with technology, but may not be highly skilled • Frustrated with ‘immigrants’ • Born into uncertain times
  • 33. SummaryOur students are... • Highly connected, • Riding an elephant early adopters • Familiar with technology, but may not be highly skilled • Frustrated with ‘immigrants’ • Born into uncertain times
  • 34. SummaryOur students are... • Highly connected, • Riding an elephant early adopters • Coming of age • Familiar with publicly technology, but may not be highly skilled • Frustrated with ‘immigrants’ • Born into uncertain times
  • 35. SummaryOur students are... • Highly connected, • Riding an elephant early adopters • Coming of age • Familiar with publicly technology, but may not be highly skilled • In need of adults in their lives (Breakfast • Frustrated with Club) ‘immigrants’ • Born into uncertain times