TABS 2010

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TABS 2010

  1. 1. Social Media Marketing Twitter, Facebook,Video & Live StreamingTuesday, December 7, 2010
  2. 2. Social Media Marketing Twitter, Facebook,Video & Live Streaming ^ way... ed th e hard gs we learn ThinTuesday, December 7, 2010
  3. 3. Tuesday, December 7, 2010
  4. 4. Will McCulloch Hans Mundahl Director of Communications Director of Tech Integration 11 @willmcculloch11 @hmundahl ch l llo h cu da c n llm mu i h wTuesday, December 7, 2010 @ @
  5. 5. 11 ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
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  10. 10. 11 ch l llo ah c cu nd llm mu i h w @ @Tuesday, December 7, 2010
  11. 11. 11 ch l llo ah c cu nd llm mu i h w @ @Tuesday, December 7, 2010
  12. 12. 11 ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
  13. 13. Media on newhampton.org 11 ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
  14. 14. Media on newhampton.org 7000 5250 3500 1750 Spelling Bee (Video) Habitat ‘09 (Video) China #1 (Slideshow) China #2 (Slideshow) 0 MLK ‘09 (Video) 11 China #3 (Video) ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
  15. 15. Media on newhampton.org 7000 5250 3500 1750 486 Spelling Bee (Video) Habitat ‘09 (Video) China #1 (Slideshow) China #2 (Slideshow) 0 MLK ‘09 (Video) 11 China #3 (Video) ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
  16. 16. Media on newhampton.org 7000 5250 3500 1750 486 669 Spelling Bee (Video) Habitat ‘09 (Video) China #1 (Slideshow) China #2 (Slideshow) 0 MLK ‘09 (Video) 11 China #3 (Video) ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
  17. 17. Media on newhampton.org 7000 5250 3500 1750 486 669 Spelling Bee (Video) 798 Habitat ‘09 (Video) China #1 (Slideshow) China #2 (Slideshow) 0 MLK ‘09 (Video) 11 China #3 (Video) ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
  18. 18. Media on newhampton.org 7000 5250 3500 1710 1750 486 669 Spelling Bee (Video) 798 Habitat ‘09 (Video) China #1 (Slideshow) China #2 (Slideshow) 0 MLK ‘09 (Video) 11 China #3 (Video) ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
  19. 19. Media on newhampton.org 7000 5806 5250 3500 1710 1750 486 669 Spelling Bee (Video) 798 Habitat ‘09 (Video) China #1 (Slideshow) China #2 (Slideshow) 0 MLK ‘09 (Video) 11 China #3 (Video) ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
  20. 20. Media on newhampton.org 7000 6381 5806 5250 3500 1710 1750 486 669 Spelling Bee (Video) 798 Habitat ‘09 (Video) China #1 (Slideshow) China #2 (Slideshow) 0 MLK ‘09 (Video) 11 China #3 (Video) ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
  21. 21. Media on newhampton.org 150000 112500 118000 75000 37500 486 Spelling Bee (Video) 669 Habitat ‘09 (Video) China #1798 (Slideshow) 1710 China #2 (Slideshow) 5806 0 MLK ‘09 (Video) 11 6381 China #3 (Video) Homepage Player ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
  22. 22. Media on newhampton.org 150000 • Put your best media on top & leave it there 118000 112500 • It does n’t have to be expensive 75000 • Under 3 minutes • d a formula and 37500 Fin 486 Spelling Bee (Video) Habitat ‘09 th it stick wi China #1798 China #21710 669 (Video) (Slideshow) (Slideshow) 5806 •Make it tim eless MLK ‘09 (Video) 6381 China #3 (Video) 0 11 Homepage Player ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
  23. 23. 11 ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
  24. 24. 11 ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
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  31. 31. 11 ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
  32. 32. Targeted Facebook Ads 11 ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
  33. 33. Targeted Facebook Ads • Target g eographically • Cus tom landing page • Increas e daily limit for adults • Track v isits on school sit e & elsewhere 11 ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
  34. 34. Web Site Unique Visitors 11 ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
  35. 35. 11 ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
  36. 36. 11 ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
  37. 37. 11 ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
  38. 38. • Sta rt small and easy • Pick a big (free) provider • Find your audience • Pro vide additional content • Listen & interact • Involve others 11 ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @
  39. 39. 11 ch l llo ah cu d c n llm mu i h “New Hampton, Fair New Hampton” wTuesday, December 7, 2010 @ @
  40. 40. 11 ch l llo ah cu d c n llm mu i h “New Hampton, Fair New Hampton” wTuesday, December 7, 2010 @ @
  41. 41. 11 ch l llo ah cu d c n llm mu i h “New Hampton, Fair New Hampton” wTuesday, December 7, 2010 @ @
  42. 42. holds e verything • Twitter together audience • Define an audience • Educ ate your 11 ch l llo ah cu d c n llm mu i h “New Hampton, Fair New Hampton” wTuesday, December 7, 2010 @ @
  43. 43. 11 ch l llo ah cu d c n llm mu i h wTuesday, December 7, 2010 @ @

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