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Wanda hamilton priester 2012
Wanda hamilton priester 2012
Wanda hamilton priester 2012
Wanda hamilton priester 2012
Wanda hamilton priester 2012
Wanda hamilton priester 2012
Wanda hamilton priester 2012
Wanda hamilton priester 2012
Wanda hamilton priester 2012
Wanda hamilton priester 2012
Wanda hamilton priester 2012
Wanda hamilton priester 2012
Wanda hamilton priester 2012
Wanda hamilton priester 2012
Wanda hamilton priester 2012
Wanda hamilton priester 2012
Wanda hamilton priester 2012
Wanda hamilton priester 2012
Wanda hamilton priester 2012
Wanda hamilton priester 2012
Wanda hamilton priester 2012
Wanda hamilton priester 2012
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Wanda hamilton priester 2012

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  • 1. Exten(Social Media)sionPrepared by :U.R. Taylor,MS,RD,CD-N Wanda A. Hamilton, DTR 4/2012
  • 2. Oh
My!
  • 3. Workshop Focus Why Strategies Resources
  • 4. WhyWhy Why
  • 5. WhyWhy Why
  • 6. Fast and Effective The way people communicate Ability to reach large audiences
  • 7. + =
  • 8. Strategic Choices Level of Effort People
  • 9. Low Risk Tools Consistent Messages Portable
  • 10. 
Message Sharing Conversation Leverage
  • 11. 
Multiple Formats Mobile Sharing Goals Evaluation
  • 12. StrategiesAudience Resources Objectives
  • 13. Worksheet 1 Target Audience Determine your objective
  • 14. Worksheet 2 Determine Audience Communication Needs Goal integration Message Development
  • 15. Worksheet 3 Resources and Capacity Identify Social Media Tools Define Activities
  • 16. Worksheet 4 Identify your key partners and their roles and responsibilities Define Success for Evaluation
  • 17. Worksheet 5 Step 1: Developing the Model
  • 18. Worksheet 6 Step 2: Developing the Questions Inputs Outputs Outcomes Resources Logic Model Example
  • 19. Reference: Centers for Disease Control and Prevention. The HealthCommunicators Social Media Toolkit (2011), Electronic Media Branch,Division of News and Electronic Media, Office of the Associate Directorof Communication Retrieved 2/2012. University of Connecticut, College of Agriculture and Natural Resources, Departmentof Extension An equal opportunity employer and provider

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