Exten(Social Media)sionPrepared by :U.R. Taylor,MS,RD,CD-N Wanda A. Hamilton, DTR                          4/2012
Oh
My!
Workshop Focus                                                                                                Why   Strate...
WhyWhy      Why
WhyWhy      Why
Fast and Effective                       The way people communicate                       Ability to reach large audiences
+   =
Strategic Choices                  Level of Effort                     People
Low Risk Tools                  Consistent Messages                       Portable

Message Sharing               Conversation          Leverage

Multiple Formats                Mobile Sharing                     Goals           Evaluation
StrategiesAudience                 Resources            Objectives
Worksheet 1        Target Audience                   Determine your objective
Worksheet 2                   Determine Audience Communication Needs           Goal integration         Message Development
Worksheet 3     Resources and Capacity    Identify Social Media Tools         Define Activities
Worksheet 4                  Identify your key partners and their      roles and responsibilities                         ...
Worksheet 5                            Step 1: Developing the Model
Worksheet 6                                              Step 2: Developing the Questions                             Inpu...
Reference: Centers for Disease Control and Prevention.              The HealthCommunicators Social Media Toolkit (2011), E...
Wanda hamilton priester 2012
Wanda hamilton priester 2012
Wanda hamilton priester 2012
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Wanda hamilton priester 2012

  1. 1. Exten(Social Media)sionPrepared by :U.R. Taylor,MS,RD,CD-N Wanda A. Hamilton, DTR 4/2012
  2. 2. Oh
My!
  3. 3. Workshop Focus Why Strategies Resources
  4. 4. WhyWhy Why
  5. 5. WhyWhy Why
  6. 6. Fast and Effective The way people communicate Ability to reach large audiences
  7. 7. + =
  8. 8. Strategic Choices Level of Effort People
  9. 9. Low Risk Tools Consistent Messages Portable
  10. 10. 
Message Sharing Conversation Leverage
  11. 11. 
Multiple Formats Mobile Sharing Goals Evaluation
  12. 12. StrategiesAudience Resources Objectives
  13. 13. Worksheet 1 Target Audience Determine your objective
  14. 14. Worksheet 2 Determine Audience Communication Needs Goal integration Message Development
  15. 15. Worksheet 3 Resources and Capacity Identify Social Media Tools Define Activities
  16. 16. Worksheet 4 Identify your key partners and their roles and responsibilities Define Success for Evaluation
  17. 17. Worksheet 5 Step 1: Developing the Model
  18. 18. Worksheet 6 Step 2: Developing the Questions Inputs Outputs Outcomes Resources Logic Model Example
  19. 19. Reference: Centers for Disease Control and Prevention. The HealthCommunicators Social Media Toolkit (2011), Electronic Media Branch,Division of News and Electronic Media, Office of the Associate Directorof Communication Retrieved 2/2012. University of Connecticut, College of Agriculture and Natural Resources, Departmentof Extension An equal opportunity employer and provider
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