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S o c i a l M e d i a To o l R e s o u r c e G u i d e1. Buttons and Badges - promote activities and increase awareness • Buttons- graphic elements with an image and short call-to-action message; usually posted on website • Badges- small graphic images posted to a persons social network profile or blog CDC Button and Badge Gallery websitehttp://www.cdc.gov/socialmedia/tools/buttonsgallery.htmlOverview pagehttp://www.cdc.gov/socialmedia/tools/buttonbadges.html Guidelines and Best Practiceshttp://www.cdc.gov/socialmedia/tools/guidelines/pdf/buttonbadge.pdf 2. Image Sharing- posting of images to public website (artwork sand photos) • easily shared and place on websites, blogs, SM pages • apply to health education for “health" in action, reinforce health messages • avenue for visual diversity of presentation formatsExamples: shutterfly, Flickr, Facebook, Picasa, Photobucket, SmugBugCDC image sharing http://www.cdc.gov/socialmedia/tools/imagesharing.htmlPeace Corps Flickrhttp://www.flickr.com/search/?w=all&q=peace+corps&m=textAmerican Red Cross 2010 http://www.flickr.com/photos/americanredcrossFlickr Best Practices in Governmenthttps://forum.webcontent.gov/resource/resmgr/flickr_best_practices_guide.pdf3. Content Syndication- A tool provided by CDC that enables partner organization to feature CDC health and safety content on their website ; website visitors can access CDC content without leaving the partner website • health topic examples-seasonal flu, chronic disease,emergency preparedness • easy access to government tools, data and information Website Resourceshttp://tools.cdc.gov/registerhttp://tools.cdc.gov/register/tos Page 1 of 5
S o c i a l M e d i a To o l R e s o u r c e G u i d e4. RSS Feeds - Really Simple Syndication • easy way to stay updated - news, headlines, blogs, websites • enable partners to personalize health information they receive • CDC has than 25 unique feeds, including Spanish language feeds • easily add RSS feed to your website or social media spaceCDC overview and RSS Subscription http://www2c.cdc.gov/podcasts/rss.aspRSS Guidehttp://www.whyrss.com5. Podcasts- a digital audio or video file for playback on device or computer "pod" is the content of the file; "cast” is the method of the content syndication • increase access to health messages via easy format • 45% of US consumers listened to podcasts in 2011Website ResourcesWorld Health Organizationhttp://who.it/mediacentre/multimedia/podcasts/en/CDChttp://www.2c.cdc.gov/podcasts/browse.aspFAQhttp://www.podcastingfaq.com6. Online Video Sharing- videos that can be share tailored health messages • examples YouTube, MSN, Yahoo • easy to upload, view, share and commentWebsite Resourceswww.cdc.gov/CDCTVhttp://youtube.com/CDCstreaminghealthhttp://www.youtube.com/user/eshowhealthhttp://www.youtube.comhttp://video.yahoo.comhttp://video.google.com7. Widgets - an application (app) that displays information directly to desktop , device or social media site • easy to share with friends • provide interactive info and fresh content • minimal maintenance Page 2 of 5
S o c i a l M e d i a To o l R e s o u r c e G u i d eWebsite ResourcesVimeo- customize a widget for your blog, social network, etcVimeo Hubnut- provides TV viewing style experienceVimeo Badge- fun, visual montage of your newest videosVimeo Blog Badge- shows you are a Vimeo memberhttp://vimeo.com/widgethttp://www.cdc.gov/widgets.htm8. eCards- electronic greeting cards sent to email accounts; health e-cards encourage healthy behavior Website Resourceshttp://www.cdc.gov/eCardshttp://www.healthfinder.gov/eCards9. Mobile Health (mHealth) - the use of mobile technology (text messages, mobile phone, services or applications to support public health and medicine • simple, immediate • relevant to customers locations and circumstances • SMS txt messages- allow transfer of pics Website Resourceshttp://m.cdc.govhttp://www.cdc.gov/mobile/textmessaginghttp://mobihealthnews.com10. Twitter- information network of 140 character messages called "tweets" •real time, short, easy to read •to disseminate info •to listen and gather info in realtime •submit via text, mobile websites, devices or micro blog •share links, videos, photos and re-tweeting (re-posting)Twitter events: • "Twitter chat" - organizations communicate w followers w free flowing discussion, Q &A • "Twitterview"- interview , limited to 140 characters per message • "Twitter Town Hall" - scheduled forum on a specific topic • "Live Tweeting" - live tweeting from event; followers who are unable to attend an event can be informed of live happenings Website ResourcesTwitter search engine http://search.twitter.comShorten URL http://tinyurl.com or http://is.gdCDC_eHealth http://twitter.com/CDC Page 3 of 5
S o c i a l M e d i a To o l R e s o u r c e G u i d e11. Blogs (web logs) - up to date online journals • once popular w teens but now declined • increase in older, more affluent groupsWebsite ResourceBlog search engine www.technorati.com www.blogger.com12. Facebook - social network site which provides interactions • share via chat, email, video, voice, file sharing , blogging and discussion groupsWebsite Resourceshttp://www.cdc.gov/SocialMediahttp://www.facebook.com/government13. Perk Badges • Foursquare • Groupon14. Comprehensive NewsFeeds -send news to several social networks at one time • TweetDeck • TwitterFeed • Twaitter • Hootsuite15. Newspaper like Feeds • paper.li • scoop.it • scribd ( to distribute to publications and bulletins) • WordPress16. Other Social Media Resources • To find extension professionals in social networks extension.org/people/colleagues/socialnetworks • Mashable - worlds largest blog for Web 2.0 and Social Media News http://mashable.com/social-media • Pew Internet & American Life Project- technology "fact tank", one of 7 projects for Pew Research Center; trends, issues and attitudes of U.S. and the world http://www.pewinternet.org Page 4 of 5
S o c i a l M e d i a To o l R e s o u r c e G u i d e • Siteanalytics- tracks online consumer behavior http://www.compete.com/about/ • Quantcast- provides detailed audience profile information http://quantcast.com/ • HubSpot-provides social media information , trainings and webinars http://hubspot.com/products/ • Nielson Online- world s leading marketing and media company that measures audience and demographic information http://en.us.nielson.com/ • comScore- provides online audience measurement information http://comscore.com/ • CTIA The Wireless Association -international nonprofit representing wireless communications industry http://www.ctia.org/ • Fierce Mobile Healthcare- weekly newsletter that provides the latest news for mHealth4/2012 Prepared by U.R. Taylor,MS,RD,CD-N; W.A. Hamilton,DTR ReferenceCenters for Disease Control and Prevention. The Health Communicators Social Media Toolkit(2011), Electronic Media Branch, Division of News and Electronic Media, Office of theAssociate Director of CommunicationRetrieved 2/2012 from Page 5 of 5