EXTENSION AND PUBLICHEALTH: PARTNERING TO CO- CREATE HEALTH MESSAGES
LEARNING OBJECTIVES & ENGAGEMENT LEARN: Participants will be able to understand the empowerment framework Participants will gain an introductory understanding of how the research findings can be translated into application. DO: Participants will develop up to 3 Core Health Messages using our template, so they will leave with the capacity to develop health messages in other group settings using the provided template.
BACKGROUND: WORKING WITH RURAL FAMILIES Rural, low-income families experience Poorer health outcomes Limited availability and access to health services Inadequate health insurance coverage Low levels of health literacy Studies focused on rural health disparities Rural Families Speak (RFS) Rural Families Speak about Health (RFSH) Rural Health and Safety: Core Health Messages
KEY CONCEPTS: HEALTH LITERACY Health literacy principles suggest that health information must be Scientifically sound Easy to understand and do Culturally appropriate Emotionally appealing
KEY CONCEPTS: EMPOWERMENT THEORYBy playing an active role in the development ofhealth messages, mothers may gradually feelempowered to make good health-related decisionsand perhaps extend to their outlook on life
PARTICIPANTS 92 ethnically diverse mothers (African American, Asian American, Hispanic, Native American, and White) living in rural communities in eleven states Primary caregivers of at least one child between the ages of 0 and 12 Income 185% or less than the federal poverty line
DATA COLLECTION Tested initial health messages in the areas of: Physical health, dental health, and food security Health care reform Used learner-focused approach to test messages using focus groups and interviews
RESULTS Participants responded to questions about: Their own health and their health literacy Perceived sense of control Appeal of test health messages Preferences for receipt of health messages Participants discussed what elements mattered most to them in a health message
SO WE DEVELOPED THIS TEMPLATE
WE TESTED IT WITH CONTENT EXPERTSDEVELOPED BY LINDA ALDOORY (2010) WITH BONNIE BRAUN AND ELISABETH MARING, UNIVERSITY OF MARYLAND,COLLEGE PARK.
HERE’S AN EXAMPLE:DENTAL HEALTH MESSAGE
A PHYSICAL ACTIVITY MESSAGE
A FOOD SECURITY MESSAGE
ACTIVITY: CREATE 3 HEALTH MESSAGES
ACKNOWLEDGMENTS Sheila Mammen, Yoshie Sano, Swetha Valluri, and all themothers and state Project Investigators who dedicated their time and expertise to better understanding rural families. This study is funded by a Rural Health and Safety grant from the USDA National Institute of Food and Agriculture. Partners include: University of Massachusetts, Amherst Washington State University University of Maryland Extension Rural Maryland Council Maryland Rural Health Association University of Maryland School of Public Health Herschel S. Horowitz Center for Health Literacy And 14 Rural Families Speak state research teams