2012 PriesterNational Extension Health Conference Extending the Reach of the Conference with Social Media
Favorite Quote “Social networks aren’t about Web sites. They’re about experiences.” ~Mike DiLorenzo
Let’s Start with an Activity Do this right where you are sitting. Stretch both arms out beside you- then bring your hands together, finger tips touching Now fold your hands so that your fingers are intertwined- some of you have your right thumb over your left and others left over right. This feels good doesn’t it? Now repeat the process, but this time switch your thumbs to the opposite position. No cheating- put the opposite thumb on top this time. How does this feel? It’s uncomfortable isn’t it? THAT’S the point- today I would like you to be okay with something new, something that is perhaps a bit uncomfortable. There’s nothing wrong- just something you are not used to… Shall we begin?
Why Social Media? Vertical Engagement: One-Directional
This type of conference experience is vertical, one-directional, from the organization and speakers to the attendees.
Here, the organizers control the conference experience, the message, and ultimately, what the audience is thinking.
A Few Ways to Connect After Before During Moderated Online Discussions, Webinars, QR Codes Conference HashTag: #Priesterhealth beta.hashtracking.com/ Twitter Facebook TwubsConference Suite Lanyrd Site: http://lanyrd.com/2012/ priesterhealth/ QR Codes
Hashtags: The # symbol is used to mark keywords or topics in a Tweet.
Hashtags were created organically by Twitter users as a way to categorize messages.
Clicking on a hashtagged word in any message shows you all other Tweets in that category.
Hashtags are regularly used at conferences to aggregate and curate information.
Why a Conference Lanyrdsite? Lanyrd was built for people who attend, speak at, or organize conferences. Lanyrd offers events a permanent record of speakers, attendees, presentations and any notes, slides, videos or other files associated with the event.
WhyTwubs? The Twubs Conference Suite offers: Live Moderation Conference Display Embed Widget Tweetups & Event Scheduling Live Event Audio & Presentation Streaming Conference & Event Aliases
Why use Twitter andFacebook? Twitter: Never underestimate the value of a tweet; a single tweet can multiply exponentially beyond your current target audience Facebook offers a TON using “events.” Let’s say we invite 30 people on FB to attend the Priester Conference and each invites 100 friends that’s 3,000 PERSONAL invitations
This will extend the conference learning experience as well as market content and speakers to potential attendees before the conference even begins. Why Host Moderated Online Events? Let’s Chat!
Why QR (Quick Response) Codes? Use a special QR Code to offer 1 winner a free download, a freebie, a discount, a gift card, etc. On Marketing Materials QR codes can tell attendees about the event in advance and offer a website for more info. Promote a Keynote or Event Offer Help or Guidance Connect it to an FAQ web page to get answers to their questions about the conference Use QR codes to build followers on Facebook, Twitter, the Blog or the Website Build Awareness
What’s In It for the Priester Conference? 10 Reasons to use SM: It’s FREE It Creates Buzz/Visibility It Boosts Registration It Creates a Virtual Networking Hub It Helps Us Identify Influencers It Builds Community It Attract Exhibitors It Creates Relevant Content It Creates a Priester Resource Depositary It Allows us to Obtain/ Monitor Feedback Priester Social Media