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Extending the reach of the priester conference with sm 100611

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How to extend the reach of a conference using social media technologies

How to extend the reach of a conference using social media technologies

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  • 1. 2012 PriesterNational Extension Health Conference
    Extending the Reach of the Conference
    with Social Media
  • 2. Favorite Quote
    “Social networks aren’t about Web sites. They’re about experiences.”
    ~Mike DiLorenzo
  • 3. Let’s Start with an Activity
    Do this right where you are sitting.
    Stretch both arms out beside you- then bring your hands together, finger tips touching
    Now fold your hands so that your fingers are intertwined- some of you have your right thumb over your left and others left over right.
    This feels good doesn’t it?
    Now repeat the process, but this time switch your thumbs to the opposite position.
    No cheating- put the opposite thumb on top this time. How does this feel?
    It’s uncomfortable isn’t it? THAT’S the point- today I would like you to be okay with something new, something that is perhaps a bit uncomfortable.
    There’s nothing wrong- just something you are not used to… Shall we begin?
  • 4. Why Social Media?
    Vertical Engagement:
    One-Directional
    • This type of conference experience is vertical, one-directional, from the organization and speakers to the attendees.
    • 5. Here, the organizers control the conference experience, the message, and ultimately, what the audience is thinking.
    http://jeffhurtblog.com/2011/10/05/four-conference-model-options/
  • 6. Why Social Media?
    Multi-Directional Engagement
    • This type of conference uses social networks offering attendees the ability to create content, comments, posts, videos, etc. pertaining to the conference.
    • 7. Social Media provides opportunities for attendees to participate with each other creating a unique customized experience for all attendees.
    http://jeffhurtblog.com/2011/10/05/four-conference-model-options/
  • 8. A Few Ways to Connect
    After
    Before
    During
    Moderated Online Discussions, Webinars,
    QR Codes
    Conference HashTag:
    #Priesterhealth
    beta.hashtracking.com/
    Twitter
    Facebook
    TwubsConference Suite
    Lanyrd Site:
    http://lanyrd.com/2012/ priesterhealth/
    QR Codes
  • 9. Why a Conference Hashtag?
    • Hashtags: The # symbol is used to mark keywords or topics in a Tweet.
    • 10. Hashtags were created organically by Twitter users as a way to categorize messages.
    • 11. Clicking on a hashtagged word in any message shows you all other Tweets in that category.
    • 12. Hashtags are regularly used at conferences to aggregate and curate information.
  • Why a Conference Lanyrdsite?
    Lanyrd was built for people who attend, speak at, or organize conferences.
    Lanyrd offers events a permanent record of speakers, attendees, presentations and any notes, slides, videos or other files associated with the event.
  • 13. WhyTwubs?
    The Twubs Conference Suite offers:
    Live Moderation
    Conference Display
    Embed Widget
    Tweetups & Event
    Scheduling
    Live Event Audio &
    Presentation Streaming
    Conference & Event Aliases
  • 14. Why use Twitter andFacebook?
    Twitter: Never underestimate the value of a tweet; a single tweet can multiply exponentially beyond your current target audience
    Facebook offers a TON using “events.” Let’s say we invite 30 people on FB to attend the Priester Conference and each invites 100 friends that’s 3,000 PERSONAL invitations
  • 15. To Promote Speakers Host:
    • Pre-conference Webinar
    • 16. Blog posts
    • 17. Tweet-chats
    • 18. eNews articles
    • 19. BlogtalkRadio Interview
    • 20. Face-to-face presentation
    This will extend the conference learning experience as well as market content and speakers to potential attendees before the conference even begins.
    Why Host Moderated Online Events?
    Let’s Chat!
  • 21. Why QR (Quick Response) Codes?
    Use a special QR Code to offer 1 winner a free download, a freebie, a discount, a gift card, etc.
    On Marketing Materials
    QR codes can tell attendees about the event in advance and offer a website for more info.
    Promote a Keynote or Event
    Offer Help or Guidance
    Connect it to an FAQ web page to get answers to their questions about the conference
    Use QR codes to build followers on Facebook, Twitter, the Blog or the Website
    Build Awareness
  • 22. What’s In It for the Priester Conference?
    10 Reasons to use SM:
    It’s FREE
    It Creates Buzz/Visibility
    It Boosts Registration
    It Creates a Virtual Networking Hub
    It Helps Us Identify Influencers
    It Builds Community
    It Attract Exhibitors
    It Creates Relevant Content
    It Creates a Priester Resource Depositary
    It Allows us to Obtain/ Monitor Feedback
    Priester Social Media
  • 23.
  • 24. Got Questions?NeedMore Information?
    Marissa Stone
    Marissa.Stone@gmail.com
    http://twitter.com/Marissa_stone
    http://gplus.to/MarissaStone
    http://www.facebook.com/H.Marissa.Stone
    ?

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