Extending the reach of the priester conference with sm 100611


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How to extend the reach of a conference using social media technologies

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Extending the reach of the priester conference with sm 100611

  1. 1. 2012 PriesterNational Extension Health Conference<br />Extending the Reach of the Conference <br />with Social Media<br />
  2. 2. Favorite Quote<br />“Social networks aren’t about Web sites. They’re about experiences.” <br />~Mike DiLorenzo<br />
  3. 3. Let’s Start with an Activity<br />Do this right where you are sitting.<br />Stretch both arms out beside you- then bring your hands together, finger tips touching<br />Now fold your hands so that your fingers are intertwined- some of you have your right thumb over your left and others left over right.<br />This feels good doesn’t it?<br />Now repeat the process, but this time switch your thumbs to the opposite position.<br />No cheating- put the opposite thumb on top this time. How does this feel? <br />It’s uncomfortable isn’t it? THAT’S the point- today I would like you to be okay with something new, something that is perhaps a bit uncomfortable. <br />There’s nothing wrong- just something you are not used to… Shall we begin? <br />
  4. 4. Why Social Media?<br />Vertical Engagement: <br />One-Directional<br /><ul><li>This type of conference experience is vertical, one-directional, from the organization and speakers to the attendees.
  5. 5. Here, the organizers control the conference experience, the message, and ultimately, what the audience is thinking.</li></ul>http://jeffhurtblog.com/2011/10/05/four-conference-model-options/<br />
  6. 6. Why Social Media?<br />Multi-Directional Engagement<br /><ul><li>This type of conference uses social networks offering attendees the ability to create content, comments, posts, videos, etc. pertaining to the conference.
  7. 7. Social Media provides opportunities for attendees to participate with each other creating a unique customized experience for all attendees.</li></ul>http://jeffhurtblog.com/2011/10/05/four-conference-model-options/<br />
  8. 8. A Few Ways to Connect<br />After <br />Before<br />During<br />Moderated Online Discussions, Webinars, <br />QR Codes<br />Conference HashTag: <br />#Priesterhealth<br />beta.hashtracking.com/<br />Twitter<br />Facebook<br />TwubsConference Suite <br />Lanyrd Site:<br />http://lanyrd.com/2012/ priesterhealth/<br />QR Codes<br />
  9. 9. Why a Conference Hashtag?<br /><ul><li>Hashtags: The # symbol is used to mark keywords or topics in a Tweet.
  10. 10. Hashtags were created organically by Twitter users as a way to categorize messages.
  11. 11. Clicking on a hashtagged word in any message shows you all other Tweets in that category.
  12. 12. Hashtags are regularly used at conferences to aggregate and curate information.</li></li></ul><li>Why a Conference Lanyrdsite?<br />Lanyrd was built for people who attend, speak at, or organize conferences.<br />Lanyrd offers events a permanent record of speakers, attendees, presentations and any notes, slides, videos or other files associated with the event.<br />
  13. 13. WhyTwubs?<br />The Twubs Conference Suite offers:<br />Live Moderation<br />Conference Display<br />Embed Widget<br />Tweetups & Event <br /> Scheduling<br />Live Event Audio & <br /> Presentation Streaming<br />Conference & Event Aliases<br />
  14. 14. Why use Twitter andFacebook?<br />Twitter: Never underestimate the value of a tweet; a single tweet can multiply exponentially beyond your current target audience<br />Facebook offers a TON using “events.” Let’s say we invite 30 people on FB to attend the Priester Conference and each invites 100 friends that’s 3,000 PERSONAL invitations<br />
  15. 15. To Promote Speakers Host: <br /><ul><li>Pre-conference Webinar
  16. 16. Blog posts
  17. 17. Tweet-chats
  18. 18. eNews articles
  19. 19. BlogtalkRadio Interview
  20. 20. Face-to-face presentation</li></ul>This will extend the conference learning experience as well as market content and speakers to potential attendees before the conference even begins.<br />Why Host Moderated Online Events?<br />Let’s Chat!<br />
  21. 21. Why QR (Quick Response) Codes?<br />Use a special QR Code to offer 1 winner a free download, a freebie, a discount, a gift card, etc. <br />On Marketing Materials<br />QR codes can tell attendees about the event in advance and offer a website for more info.<br />Promote a Keynote or Event<br />Offer Help or Guidance<br />Connect it to an FAQ web page to get answers to their questions about the conference<br />Use QR codes to build followers on Facebook, Twitter, the Blog or the Website<br />Build Awareness<br />
  22. 22. What’s In It for the Priester Conference?<br />10 Reasons to use SM:<br />It’s FREE<br />It Creates Buzz/Visibility<br />It Boosts Registration<br />It Creates a Virtual Networking Hub<br />It Helps Us Identify Influencers<br />It Builds Community<br />It Attract Exhibitors<br />It Creates Relevant Content<br />It Creates a Priester Resource Depositary<br />It Allows us to Obtain/ Monitor Feedback<br />Priester Social Media<br />
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  24. 24. Got Questions?NeedMore Information?<br />Marissa Stone<br />Marissa.Stone@gmail.com<br />http://twitter.com/Marissa_stone <br />http://gplus.to/MarissaStone<br />http://www.facebook.com/H.Marissa.Stone<br />?<br />