Effective Ways to Appraise Content Nick Broady #acenetc2011


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eXtension worked with BrainTraffic to create a process for auditing web content created by Communities of Practice. Using the tools and recommendations developed a content appraisal process was created. eXtension will use this process for appraising Communities of Practice content published on extension.org. It is also a process others in CES can use to appraise their existing Web content. In this 90-minute training session, attendees will learn how to use the process to audit Web content. Attendees will go over the process by which content can be evaluated using 6 attributes: knowledge level, interrelatedness, relevance, usability, actionability and differentiation. Attendees will then rate sample content, using the attributes, and compare the content to examples of high and low rated content. In addition, attendees will learn how eXtension and communities of practice make use of Google sites and Google documents to easily perform the audits, house data, access the data, and how CoPs use the data they collect through the audit process.

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Effective Ways to Appraise Content Nick Broady #acenetc2011

  1. 1. Effective Ways to Appraise Web Content<br />ACE/NETC 2.011<br />
  2. 2. ap·praise   <br />To evaluate, especially in an official capacity.<br />To estimate the quality, amount, size, and other features of; judge.<br />
  3. 3. Why Appraise Your Site?<br />Effectiveness<br />Adherence to your organization’s goals. <br />
  4. 4. Measure of Effectiveness<br />Content developed becomes part of learning community.<br />Content creators will be credited for their contributions<br />Content contributors should believe in collaborating on content<br />Avoid Duplication of existing content <br />Contributors should strive to understand who their content is for<br />CoP content will need to change and evolve<br />
  5. 5. eXtensions Goals<br />Empower people <br />Provide credible, reliable, research-based tools<br />Bestow knowledge <br />
  6. 6. Step 1<br />Planning the Appraisal Process<br />
  7. 7. What are You Going to Measure?<br />Create attributes you can use to measure your web pages. <br />
  8. 8. eXtension’s Attributes<br />Knowledge Level<br />Usability<br />Relevance<br />Actionability<br />Interrelatedness <br />Differentiation<br />
  9. 9. Knowledge Level<br />What level of subject matter knowledge is needed to understand or use this page?<br />
  10. 10. Who is Your Intended Audience?<br />Are you putting content up that is hard to grasp?<br />Are the needs of your audience met?<br />
  11. 11. Page Usability<br />On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. <br />-http://www.useit.com/alertbox/percent-text-read.html<br />
  12. 12. Enhance the Scan<br />Clear, descriptive headings and subheads<br />Appropriate sentence and paragraph length<br />Use of graphics, bullets, tables, charts, etc., where appropriate<br />Overall readability<br />
  13. 13. Relevance<br />Is the content up-to-date and of current interest to its intended audience? <br />
  14. 14. In With the New Out With the Old<br />Outdated content takes up valuable space and should be dropped<br />New content keeps the readers interested and coming back for more<br />
  15. 15. Actionability<br />Does the page provide a clear next step for its current audience, and does it facilitate that step? <br />
  16. 16. Lead that Horse to Water<br />If there is a next step, lead the reader down the path<br />Not all content has a next step<br />
  17. 17. Interrelatedness <br />Does this content fit well with, and link to, other CoP content?<br />
  18. 18. Why Link?<br />Encourages users to dig deeper in the site <br />Rely on eXtension as an information source<br />
  19. 19. Differentiation<br />Does the page fill a unique need, providing information or perspective that is not readily available elsewhere? <br />
  20. 20. Re-Inventing the Wheel<br />To link to or not to link to that is the question<br />
  21. 21. Other Attributes<br />Depending on an organization’s goals <br />
  22. 22. Step 2<br />Create a System to Collect Data<br />
  23. 23. The Hard Way<br />Spend a lot of money and outsource<br />
  24. 24. The Easy Way<br /> Use Google Docs<br />Create a form to collect data<br />All data will be collected in a spreadsheet<br />Make changes from the data<br />Ask me for my Template<br />
  25. 25. eXtensionsSites<br />https://sites.google.com/a/extension.org/acenetc2011/<br />Make sure you are not already logged into Google<br />
  26. 26. High and Low<br />Rated Examples<br />
  27. 27.
  28. 28.
  29. 29. About Neurotoxic Shellfish Poisoning <br />Let’s Rate a Page<br />
  30. 30.
  31. 31. Rate It<br />The Form <br />
  32. 32.
  33. 33. Nick Broady<br />nbroady0001@extension.org<br />University of Kentucky<br />