Social Media For Brokers Jl 2012
Upcoming SlideShare
Loading in...5
×
 

Social Media For Brokers Jl 2012

on

  • 276 views

Social Media Marketing for Successful Real Estate Brokers

Social Media Marketing for Successful Real Estate Brokers

Statistics

Views

Total Views
276
Views on SlideShare
274
Embed Views
2

Actions

Likes
0
Downloads
3
Comments
0

1 Embed 2

http://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Media For Brokers Jl 2012 Social Media For Brokers Jl 2012 Presentation Transcript

  • 1
  • Significant Social Media Facts Facebook - 850M monthly active - 250M photos uploaded every day - 425M mobile users - 4.7 B minutes spent on Facebook - Daily Twitter - 465M accounts - 175M tweets a day - 1M accounts are added to Twitter every day YouTube - 3rd most visited site - 2 billion views per day - 44% of YouTube’s users are aged between 12 and 34 LinkedIn - 2 new members join every second - USA leads membership at 57M, Europe has 34M members - $552M revenue in 2011 The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m (Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 2
  • Why use Social Media Marketing? Did you know: 58% of businesses saw a drop inmarketing costs by moving to social media marketing? The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m (Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 3
  • Bullish on Social Media Biggest Mistake: “I waited too long to make some tough decisions, like where we should be investing our dollars. “. . . Should have moved more quickly away from traditional marketing and advertising.” And. . . ? “We watched the cost of not moving – the carnage of the retail business.” The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 4
  • The Social Habit of Americans 22% of Americans have a Social Habit – they use social networking at least once per day (Edison Research, June 2012) The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m (Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 5
  • Twitter Engagement/Use on the Rise The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m (Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 6
  • Facebook & Brand-Following Behavior The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m (Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 7
  • 45 & Older Increase Use of Social Networking The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m (Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 8
  • Market Research & Focus Groups Since 2009, Previsite solicited input from Brokers about their social media needs. Sessions conducted at NAR, Broker Trade Expos, Leadership Conferences and Individual Broker meetings revealed the following areas of interest:  Automation of social media marketing techniques  Cost effective approach to increase SEO rankings organically  Means to generate more leads & drive greater Brokers website traffic  Methodology to ensure brand standardization across Social Media  Help Brokers & Agents market better and with greater productivity  Deliver robust Agent recruiting and retention tools  Validate correct & current listing info is displayed in Social Media The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m (Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 9
  • Previsite Company History • Founded in 2000 – Paris • Sole Focus = Rich Media Content for Real Estate industry • 2007 – North America Presence with unique Virtual Tour Solution for Agents • 2009 – Broker Focus Groups told us: • Embed listings in Social Media • Increase SEO/VSEO • Improve Brand Standardization • Drive Website Traffic • Deliver More Leads • Agent Recruiting/Retention • 2010/11 – Deployments Globally – C21, Prudential, Coldwell Banker, Real Living, Nextage, Delco, RE/MAX, Citi Habitats, Sotheby’s, MLS/AORs • 2012 – Worldwide Previsite Reseller Channel, introduced WorldPosting, rolled out iPad/iPhone Apps, & more! The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 10
  • HELPING BROKERS BUILD THEIR BRANDS, DRIVE WEBSITE TRAFFIC & LEADS, INCREASE SEO/VSEO Broker Social Media Solution AND INTEGRATE THEIR BUSINESS INTO THE FABRIC OF SOCIAL MEDIA The Ultimate Marketing Solution for Real-Estate (Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Customized Viewer, and Much More…)Previsite America, Inc. Simple – Easy – Unlimited1616 Anderson RoadMcLean, VA 22102 www.previsite.com
  • ULTIMATE EXPOSURE & ULTIMATE IMPACT In response to market research and the demands of our test groups, we created a MULTIMEDIA SOLUTION that places 100% of a Broker’s active listings on… Facebook - All active listings posted to your Facebook business page via Previsite’s Facebook application YouTube in a video format - All active listings are converted to video & posted on your YouTube Channel Twitter - All active listings are posted to your Twitter Account Plus All of the Broker’s Agents get unlimited access to the Previsite Solution All of the Broker’s Agent’s Listings available via the Previsite Viewer All active listings in multimedia formats combined with a set of services targeted to Internet Buyers The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m (Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 12
  • How it works… Using a Broker-provided electronic feed of their active inventory, Previsite creates four Multimedia Formats for each active listing using an automated convergence process Previsite will design and develop the Facebook application, YouTube Channel and Twitter Account using the Broker’s existing branding, logos, and content Each Multimedia Format is then automatically integrated on a daily basis into the Broker’s Social Networking sites of Facebook, YouTube and Twitter Non-active listings are removed from these social media sites with the daily feed/update of the Broker’s data and any changes to the listing will be reflected as well The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m (Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 13
  • 100% of Your Active Listings on Facebook Your Facebook Business Page • Welcome Page with graphic and most recent listings • Sales tab with a search filter • Rentals tab with a search filter • All active listings displayed in a Multimedia presentationWe’ll use your Business Page and install the Previsiteapplication and create your “Welcome Page”.If you don’t have a Business Page, we create one for you. The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m (Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 14
  • 100% of Your Active Listings on YouTube Channel • All active listings converted to Video Format using feed data • All active listings automatically posted daily on Your YouTube Channel • Results in increased Video Search Engine Optimization Rankings • The goal when working with video SEO is to have your video content appear in video search engines as well as in the organic search results for major search engines-with traffic being directed to your site and not to your video hosting provider.Using the Broker provided feed, Previsite automatically Generatesand Posts all active listing videos to your YouTube Channel.If you do not have a YouTube Channel, Previsite will createand implement one for you following your Design and Brand. The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m (Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 15
  • 100% of Your Active Listings on Twitter Twitter Account • All new active listings automatically Tweeted to your Twitter Account Daily • Increases Search Engine Optimization Rankings • ~12% of the Americans on the web used Twitter – even higher in CanadaWe’ll automatically post all your new listings to your Twitter page.If you don’t have a Twitter page we’ll create one for you. The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m (Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 16
  • 100% Agent’s Active Listings In Their Account The Previsite Viewer • Agent’s listings automatically converted into a multimedia presentation • Local Area maps (property, agents, schools) • Property Information • Floor plans • Services: • QR Code – Text to Mobile • Email to a friend • Contact Agent • Print brochure (.pdf) • Download for off-line viewing • Mortgage CalculatorUsing the Broker feed, Previsite automatically:1. Generates multimedia formats for the Agent’s active listings2. Places them in the Agent’s complementary Previsite account3. Allows the Agent to further market their listings The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m (Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 17
  • Poor Social Media Implementation The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m (Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 18
  • Here’s Why Brokers Choose Previsite The Previsite Solution...  Introduces a Complete, Cost  Generates greater Broker exposure Effective and Comprehensive  Drives traffic to the website Automated Social Media Solution  Differentiates the Broker’s business  Increases SEO/VSEO Rankings  Embeds multimedia content into  Builds Broker Brand Standardization Broker’s website Across your enterprise  Adds extra channels for lead  Provides a strong Agent Recruiting & generation Retention Tool Absolutely no IT work required on the Broker’s part. A simple feed of your activelisting inventory, associated images, and agent profile pics/contact info is all that’s needed, along with your brand graphics and logos. Previsite does the rest! The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m (Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 19
  • Questions, Comments, Feedback Thanks for your time and interest. To learn more, please call or email me at: Haney Sweda Regional Sales Manager Previsite America, Inc. 904-874-8719 HSweda@Previsite.com The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m (Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 20
  • Auto Syndication at Broker and/or Agent Level The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m (Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 21
  • Automatically Generated Statistics for each Tour Previsite keeps track of the statistics associated with each tour on a weekly, monthly and annual basis. The agent can view his/her statistics easily. The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m (Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 22