0
Why teach search?
       and how to do it effectively
General tips




   • Everything is searchable.

   • Nothing stays constant on the web.

   • Control + F is very useful....
Find
http://www.google.com/educators/p_websearch.html
http://www.google.com/educators/p_websearch.html
Start Your Engines      Which Link Do I Follow?   Believe It or Not?




      The Keys to Search City    Your Search Tool...
Understanding
Search Engines
Google Web Search Lesson


              Topic:   Understanding Search




                       Start your
             ...
Start your Engines


Basic
Let's start with
Topic:   Understanding Search
                                      some definitions


Search Engine

   ...
Let's start with
Topic:   Understanding Search
                                some definitions



 Browser

    Website
 ...
Let's start with
Topic:   Understanding Search
                                  some definitions


URL

 http://www.natio...
Visible Web
Topic:   Understanding Search
                                Deep Web




                                   ...
Topic:   Understanding Search     What do your search
                                  results say?




Can you assign a ...
Topic:       Understanding Search                      What do your search
                                               ...
Searching with Google
       Topic: Understanding Search




                Which Link
                Should I Follow?
Which link should I follow?


Intermediate
Topic: Understanding Search              What link should I
                                         follow?

What do thes...
Topic: Understanding Search           What link should I
                                      follow?




       Organic ...
Topic: Understanding Search               What link should I
                                          follow?

What do th...
Topic: Understanding Search                  What do these
                                             links tell us?
Pre...
Searching with Google
       Topic:    Understanding Search




                Validate the
                Authority
Topic:   Understanding Search




                    Pair share brainstorm ideas:

                    How do you decide ...
Topic:   Understanding Search


Credibility = trustworthiness + expertise
Tips
  Topic:   Understanding Search
                                   • Get multiple answers.
                          ...
Tip
Topic:     Understanding Search     Get multiple answers.




    Search with obvious terms: [ diameter of the earth ]...
► Credibility
• We all want to teach it… but how?

• Credibility = trustworthiness + expertise
  o   Oh yeah… it’s also so...
How else do you judge
     Topic:        Understanding Search                   the credibility of
Assessing Credibility  ...
Tip
Topic:      Understanding Search
                                                       Always check your
            ...
Believe it or not?
           Did NASA fake the moon landing?




Advanced
Topic:   Understanding Search



  Did NASA fake the moon landing?
  Conduct the search below (use those exact terms):



...
Example:
Did NASA fake the moon landing?
• [ lunar landing hoax ]

• Click on first result:
  www.ufosaliens.co.uk/cosmica...
Name recognition is
Topic:   Understanding Search   important to assessing
                                credibility


 ...
Heuristics to check credibility

• Look at the contact info for website
   o   usually on the home page, not a deep linked...
Find out who owns the site…
    • [ whois ufos-aliens.co.uk ] – handy Google Onebox
    • www.networksolutions.com/whois/i...
Looking for plagarism
• This is a perfect use of double quote:
   o   Look for a “low probability phrase or sentence”
   o...
•   Example from:
    http://www.indiana.edu/~istd/examples.html




           Common
            phrase



        Uncom...
Search Techniques
      & Strategies
Searching with Google
       Topic:   Search Techniques




                Keyword
                Searching
What is a
Topic:   Search Techniques   Web search?
Topic:     Search Techniques   How can I find what
                               I'm looking for?




         Keyword se...
Try keywords
Topic:   Search Techniques
                             in search box




                                   ...
Tips for selecting
Topic:   Search Techniques
                                     keywords


             Think how the

...
How to find those
Topic:     Search Techniques                   perfect "keys"



1. What is it I’m looking for? (think a...
Keyword Search
Topic:   Search Techniques          Challenge

Select one class topic_____________________

In teams, brain...
Which keywords
Topic:   Search Techniques   produced the best
                             results?




                 ?...
Searching with Google
       Topic:    Search Techniques




                Your Search
                Toolbox
Your Search Toolbox


Intermediate
How should I search?
Topic:   Search Techniques



Search tools: What matters / What doesn't matter


   1.Brainstorm keyw...
What if I don't know much
  Topic:   Search Techniques   about my topic?


Search tools: Spell check and Did you mean?



...
Try some variations to
Topic:   Search Techniques       your search terms



Search tools: Synonyms and the "~" tilde oper...
Excluding words from a
Topic:      Search Techniques   search




   salsa recipe -tomatoes




 Don't forget: No
 space b...
Seeing results only for an
Topic:      Search Techniques   exact phrase




 "XXX YYY ZZZ"




 Note: Quotations are
 rare...
Searching with Google
            Topic:   Universal Search


The
 Advanced

                               Search
       ...
Advanced Search Squad


Advanced
What different types of
Topic:   Universal Search   information do you see in
                            these search res...
What different types of
Topic:   Universal Search   information do you see in
                            these search res...
Can you see results?
Topic:   Universal Search
What media do you see in
Topic:   Universal Search   these search results?




                                          d...
Features & Operators
Quick Finds


Basic
Searching with Google
       Topic:   Basic Search Features
Fill in the blanks




       http://bit.ly/15second
Searching with Google
      Topic: Advanced Search Features




           Search Advantage
Search Advantage




Intermediate
Topic: Advanced Search Operators     Numeric Range




      North Face jackets $35..$200



                             ...
Topic: Advanced Search Features   Numeric Range




      U.S Presidents 1900..1950




                                  ...
Topic: Advanced Search Features             Related




      related:kids.nationalgeographic.com



                     ...
related:kids.nationalgeographic.com
Summary

• exclusion: use minus symbol without a space in front of a
  search term, e.g salsa -dance
• numeric range: use ...
Searching with Google
           Topic:   Advanced Search



The
 Search
                          Summit
Using the Advanced
Topic:   Advanced Search   Search Page




                                       discussion
The Search Summit


Advanced
More Operators
Topic:   Advanced Search


Try the following searches on Google ...


             inurl:nanotechnology

  ...
Favorite Features
Using Google's
Topic:      Advanced Search    Search Options
                               Panel


What happens if you cl...
Using Google's
Topic:   Advanced Search   Search Options
                           Panel
Search Options
Search Options
Search Options: Images
Search Options: Images
Search Options: Videos
Search Options: Wonder Wheel
Search Options: Wonder Wheel
Image Swirl




 http://image-swirl.googlelabs.com/
News: Personalized or Standard
News: Images
News: YouTube
News: Archive Search
News: Archive Search
News: Archive Search
News
News: Fast Flip
News Timeline




http://newstimeline.googlelabs.com/
Trends




http://www.google.com/trends
Book Search




http://books.google.com/
Scholar
Squared
Custom




   http://www.google.com/cse/
The REAL takeaway..
• Have a research stance…
• Make research be a part of everything you do

• Teach this attitude to you...
Original Materials
Developed by . . .
       Cheryl Davis, Kathleen Ferenz
         Dan Russell, and Lucy Gray
Google Web Search Lessons
Google Web Search Lessons
Google Web Search Lessons
Google Web Search Lessons
Google Web Search Lessons
Google Web Search Lessons
Google Web Search Lessons
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Google Web Search Lessons

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No notes for slide
  • Opening slide
  • Go over why Search is  important for literacy skills
  • Closing slide
  • Discuss lesson authoring, importance of teaching search in the classroom and lesson URLs
  • Discuss structure of lessons - Each lesson comes with a 
    Overview,
    Objectives
    materials
    Instructions
    Related links
    Evaluation
    Standards &
    presentation you can use for students
     
    You can jump in where you want and mix & match.
  • First set of three lessons
     
    Understanding search engines and how they work
  • Lesson A1 - 
    When to teach - at beginning of school year or beginning of first search project

    Highlights - Reading Snipits
     
    Evaluation - Write your own snipt
  • Lesson A2
    When to teach - when students are perplexed as they search or taking up too much time in the search process

    Highlights - How does Google Work?
     
    Evaluation - students create their own search videos
  •  Lesson A3
    When to teach - when you ask students for a bibliography or a question comes up about the validity of a source.

    Highlights - Looking a hoax sites, credibility and trustworthyness.
     
    Evaluation - students look at and then invent hoax sites.

    Strategies to determine trustworthy and expertise: 

    The URL (Is it from a place you’ve heard of before?)
    Type of page (Is it someone’s personal page? e.g., Geocities, aol.com)
    Type of domain (.eduis more believable than many others) 
    Where (Is it hosted in another country?  e.g., .ru.cn.izetc.) 
    Check the “About” section. (Is the web page affiliated with a place you’ve heard?)
    Is there a date and author?
    Look up the author in Google (usually need to use double quotes)
    Why was the page put on the web? (to inform?, to convince? who's point of view?)
  • Level 2 - three lessons
    Focusing on Key word seaching
  • Lesson B2
    When to teach - students have big search project or paper

    Highlights - Wonderwheel and synonyms
     
    Evaluation - find a topic and do the 5 step process
  • Lesson B3
    When to teach - with a classroom inquiry or media project

    Highlights -Options in Google Search
     
    Evaluation - fore topmast studding sail - mast challenge
  • Third set of lessons focusing on tools, tips and techniques
  • Lesson C1
    When to teach -When the students need quick and specific tips

    Highlights - a scavenger hunt
     
    Evaluation - search bingo
  • 15 Second Search Videos:
     
    http://www.youtube.com/view_play_list?p=B3A7CCFD7CD5CF09

    Or:
    http://bit.ly/15second
  • Lesson C2
    When to teach - when students need to do query refinements

    Highlights - Related searches
     
    Evaluation - Search Features product produced to teach the class about each feature.
  •  
     
  •  
     
  •  
     
  • Lesson c3
    Long term project based learning

    Highlights -usage rights, file type
     
    Evaluation - analyze a trend
  • Fun tips for the audience
  • Show Image swirl
    http://image-swirl.googlelabs.com/
  • http://newstimeline.googlelabs.com/
  • Discuss search trends
    http://www.google.com/trends
  • http://books.google.com/
  • Show Google Squared
    http://www.google.com/squared
  • Explain Custom Search
    http://www.google.com/cse/
  • our Search Team
  • Transcript of "Google Web Search Lessons"

    1. 1. Why teach search? and how to do it effectively
    2. 2. General tips • Everything is searchable. • Nothing stays constant on the web. • Control + F is very useful. • Advanced Search and Preferences are available with each product. • RSS is also available. • Just about every product has a team blog.
    3. 3. Find
    4. 4. http://www.google.com/educators/p_websearch.html
    5. 5. http://www.google.com/educators/p_websearch.html
    6. 6. Start Your Engines Which Link Do I Follow? Believe It or Not? The Keys to Search City Your Search Tool Box Advanced Search Squad Quick Finds Advanced Advantage Search Summit
    7. 7. Understanding Search Engines
    8. 8. Google Web Search Lesson Topic: Understanding Search Start your Engines
    9. 9. Start your Engines Basic
    10. 10. Let's start with Topic: Understanding Search some definitions Search Engine Can you search for a definition of what a Search Engine is?
    11. 11. Let's start with Topic: Understanding Search some definitions Browser Website Query URL discussion
    12. 12. Let's start with Topic: Understanding Search some definitions URL http://www.nationalgeographic.com .gov .mil Domain site Top level .uk .fr domains .de .com .org .biz
    13. 13. Visible Web Topic: Understanding Search Deep Web discussion
    14. 14. Topic: Understanding Search What do your search results say? Can you assign a description to each numeral above?
    15. 15. Topic: Understanding Search What do your search results say? 1. The title: The first line of any search result is the title of the webpage. 2. The snippet: A description of or an excerpt from the webpage. 3. The URL: The webpage's address. 4. Cached link: A link to an earlier version of this page. Click here if the page you wanted isn't available.
    16. 16. Searching with Google Topic: Understanding Search Which Link Should I Follow?
    17. 17. Which link should I follow? Intermediate
    18. 18. Topic: Understanding Search What link should I follow? What do these concepts and search features mean? How can they help you decide which link to follow? • Page rank and index • Statistics bar • Dictionary definitions • Search results • Sponsored Links discussion
    19. 19. Topic: Understanding Search What link should I follow? Organic (or natural) search Sponsored Links results (Advertising)
    20. 20. Topic: Understanding Search What link should I follow? What do these search features mean? How can they help you decide which link to follow? • Search Results • Sponsored Links discussion
    21. 21. Topic: Understanding Search What do these links tell us? Prediction Before you click on the search result link, make an initial judgment: How do I know if this information source valid? • Check the URL • Read the domain • Analysis of the snippet • Popularity (statistics) • Other - related links, sponsored links etc discussion
    22. 22. Searching with Google Topic: Understanding Search Validate the Authority
    23. 23. Topic: Understanding Search Pair share brainstorm ideas: How do you decide if something is true? discussion
    24. 24. Topic: Understanding Search Credibility = trustworthiness + expertise
    25. 25. Tips Topic: Understanding Search • Get multiple answers. • Always check your Assessing Credibility answers. What is the diameter of the earth?
    26. 26. Tip Topic: Understanding Search Get multiple answers. Search with obvious terms: [ diameter of the earth ] But Get multiple answers by looking at different sites. Depending on which one you choose, you’ll get somewhat different answers! • Site #1: 7,926.41 miles • Site #2: 12,756 km • Site #3: 12,756.3 km • Site #4: 7,900 miles What are some possible reasons for the differences? Practice
    27. 27. ► Credibility • We all want to teach it… but how? • Credibility = trustworthiness + expertise o Oh yeah… it’s also socially contextualized: What’s credible to you might not be credible to another social group. • A large part of learning how to judge as credible is… o What does your social group recognize as credible? A large part of this is name recognition.  NYTimes v. Fox v. CNN…  Folger Shakespeare Library v. Renaissance Pleasure Faire v. LARPers. …
    28. 28. How else do you judge Topic: Understanding Search the credibility of Assessing Credibility  a web page? Strategies to determine trustworthy and expertise: • The URL (Is it from a place you’ve heard of before?) • Type of page (Is it someone’s personal page? e.g., Geocities, aol.com) • Type of domain (.eduis more believable than many others) • Where (Is it hosted in another country? e.g., .ru.cn.izetc.) • Check the “About” section. (Is the web page affiliated with a place you’ve heard?) • Is there a date and author? • Look up the author in Google (usually need to use double quotes) • Why was the page put on the web? (to inform?, to convince? who's point of view?) * Tips by Daniel M. Russell, Google Search Quality Team
    29. 29. Tip Topic: Understanding Search Always check your answers How can you tell if something is credible? Believe it or not Use Google search to complete the following test on one or more of your search results pages about the diameter of the earth: Check links pointing TO the page: use: [ link: <URL> ], e.g [ link:www.ufos-alien.uk ] Check the page and site on Alexa.com use: www.alexa.com – look on the “Site overview” and “Traffic” Check links pointing OUT from the page: • use: www.linkvendor.com/seo-tools/outbound-links.html
    30. 30. Believe it or not? Did NASA fake the moon landing? Advanced
    31. 31. Topic: Understanding Search Did NASA fake the moon landing? Conduct the search below (use those exact terms): Practice
    32. 32. Example: Did NASA fake the moon landing? • [ lunar landing hoax ] • Click on first result: www.ufosaliens.co.uk/cosmicapollo.html
    33. 33. Name recognition is Topic: Understanding Search important to assessing credibility If you know something about the authors is it more believeable?
    34. 34. Heuristics to check credibility • Look at the contact info for website o usually on the home page, not a deep linked page • Look at ads that run on the site o what do they tell you about the content / operator? • Use the link operator: [ link:www.ufos-aliens.co.uk ]  to see what other web sites link to this site
    35. 35. Find out who owns the site… • [ whois ufos-aliens.co.uk ] – handy Google Onebox • www.networksolutions.com/whois/index.jsp • www.internic.net/ -- look under “Whois Search Results” Report for: ufos-aliens.co.uk
    36. 36. Looking for plagarism • This is a perfect use of double quote: o Look for a “low probability phrase or sentence” o That is, something that seems unique and NOT likely to be a common phrase that would occur naturally • Note that many low-quality sites completely copy content o Strategy: Look for duplicated content • Note that many times an inaccurate story will be duplicated from news-story to news-story. (Also true for low-quality email messages that spread rumors.)
    37. 37. • Example from: http://www.indiana.edu/~istd/examples.html Common phrase Uncommon phrase [ “first technology was the primitive modes” ]
    38. 38. Search Techniques & Strategies
    39. 39. Searching with Google Topic: Search Techniques Keyword Searching
    40. 40. What is a Topic: Search Techniques Web search?
    41. 41. Topic: Search Techniques How can I find what I'm looking for? Keyword search...
    42. 42. Try keywords Topic: Search Techniques in search box discussion
    43. 43. Tips for selecting Topic: Search Techniques keywords Think how the 1 Describe what you 2 page you are need with as few looking for will terms as possible. be written. Use the words 3 that are most Choose 4 likely to appear descriptive on the page. words.
    44. 44. How to find those Topic: Search Techniques perfect "keys" 1. What is it I’m looking for? (think about common keywords) 2. How would someone else talk about it? (what words would they use? how would THEY describe it?) 3. Which of those terms would be most common? 4. Which of those terms would be very specialized to this topic? 5. What kind of thing would make me happy? (do I want a single web page, a definition, a collection, an image.... or …?) You try it!
    45. 45. Keyword Search Topic: Search Techniques Challenge Select one class topic_____________________ In teams, brainstorm 5 keywords for topic Quickly place keywords into a Google Form (or write down) Compare choices of keywords between the teams Vote for the best Now try them in the search box.
    46. 46. Which keywords Topic: Search Techniques produced the best results? ? ? ? ?
    47. 47. Searching with Google Topic: Search Techniques Your Search Toolbox
    48. 48. Your Search Toolbox Intermediate
    49. 49. How should I search? Topic: Search Techniques Search tools: What matters / What doesn't matter 1.Brainstorm keywords 2.Prioritize keywords to use first 3.Reorder keywords / add more keywords 4.Try capitalization variations and punctuation discussion
    50. 50. What if I don't know much Topic: Search Techniques about my topic? Search tools: Spell check and Did you mean? discussion
    51. 51. Try some variations to Topic: Search Techniques your search terms Search tools: Synonyms and the "~" tilde operator Try this first: [car engine] Then try: [~car engine] discussion
    52. 52. Excluding words from a Topic: Search Techniques search salsa recipe -tomatoes Don't forget: No space between the minus and the word to exclude! discussion
    53. 53. Seeing results only for an Topic: Search Techniques exact phrase "XXX YYY ZZZ" Note: Quotations are rarely needed! Used them only when absolutely necessary.
    54. 54. Searching with Google Topic: Universal Search The Advanced Search Squad
    55. 55. Advanced Search Squad Advanced
    56. 56. What different types of Topic: Universal Search information do you see in these search results?
    57. 57. What different types of Topic: Universal Search information do you see in these search results?
    58. 58. Can you see results? Topic: Universal Search
    59. 59. What media do you see in Topic: Universal Search these search results? discussion What are the benefits of blending different kinds of results in search results?
    60. 60. Features & Operators
    61. 61. Quick Finds Basic
    62. 62. Searching with Google Topic: Basic Search Features
    63. 63. Fill in the blanks http://bit.ly/15second
    64. 64. Searching with Google Topic: Advanced Search Features Search Advantage
    65. 65. Search Advantage Intermediate
    66. 66. Topic: Advanced Search Operators Numeric Range North Face jackets $35..$200 discussion
    67. 67. Topic: Advanced Search Features Numeric Range U.S Presidents 1900..1950 discussion
    68. 68. Topic: Advanced Search Features Related related:kids.nationalgeographic.com discussion
    69. 69. related:kids.nationalgeographic.com
    70. 70. Summary • exclusion: use minus symbol without a space in front of a search term, e.g salsa -dance • numeric range: use two numeric parameters with two dots in between, e.g. nobel peace prize winners 1980..2009 • related: use related: plus the url of a web site, e.g related:nytimes.com
    71. 71. Searching with Google Topic: Advanced Search The Search Summit
    72. 72. Using the Advanced Topic: Advanced Search Search Page discussion
    73. 73. The Search Summit Advanced
    74. 74. More Operators Topic: Advanced Search Try the following searches on Google ... inurl:nanotechnology intitle:nanotechnology What do the inurl and intitle operators do?
    75. 75. Favorite Features
    76. 76. Using Google's Topic: Advanced Search Search Options Panel What happens if you click on "Show Options" ?
    77. 77. Using Google's Topic: Advanced Search Search Options Panel
    78. 78. Search Options
    79. 79. Search Options
    80. 80. Search Options: Images
    81. 81. Search Options: Images
    82. 82. Search Options: Videos
    83. 83. Search Options: Wonder Wheel
    84. 84. Search Options: Wonder Wheel
    85. 85. Image Swirl http://image-swirl.googlelabs.com/
    86. 86. News: Personalized or Standard
    87. 87. News: Images
    88. 88. News: YouTube
    89. 89. News: Archive Search
    90. 90. News: Archive Search
    91. 91. News: Archive Search
    92. 92. News
    93. 93. News: Fast Flip
    94. 94. News Timeline http://newstimeline.googlelabs.com/
    95. 95. Trends http://www.google.com/trends
    96. 96. Book Search http://books.google.com/
    97. 97. Scholar
    98. 98. Squared
    99. 99. Custom http://www.google.com/cse/
    100. 100. The REAL takeaway.. • Have a research stance… • Make research be a part of everything you do • Teach this attitude to your students • Plan on learning new skills o Nothing stays constant on the web o Search engines continually improving o New search tools / new o Get an Alert for the Official Google Blog (easiest way to stay up-to-date on our not-very-well advertised features)
    101. 101. Original Materials Developed by . . . Cheryl Davis, Kathleen Ferenz Dan Russell, and Lucy Gray
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