Eyewear Frames: Its a Material World DR.T.NIRMAL FREDRICK, ASST. PROF. OF OPHTHALMOLOGY,REGIONAL INSTITUTE OF OPHTHALMOLOGY, CHENNAI.
What do the patient want in their frames…. Survey ……. What are you looking for in eyeglass frames? A wide range of available colors? 256 col? Durability? –last forever….
What do the patient want in their frames…. Bright and Light on the face? ..Gold favourite Hypoallergenic materials? A good price? Uniqueness? What their favourite star dons in the serial or movies…..
Plastic eye wear frames cellulose acetate or Zyl - cost-effective & extremely lightweight. popular - laminated zyl frames that have layered colors. propionate — a nylon-based plastic that is hypoallergenic..
Metal eye wear frames….. Stainless steel – alternative to titanium. light weight, low toxicity and strength nickel-free and thus hypoallergenic.
Metal eye wear frames….. Ticral is an alloy of titanium, copper and chrome. nickel-free and hypoallergenic. lightweight and durable and available in a variety of colors.
Titanium – exquisite / lasting silver-gray metal - lightweight, durable, strong and corrosion-resistant. Titanium eyewear - variety of colors for a clean, modern look titanium combo with nickel and copper.
Aluminum frames lightweight and highly corrosion-resistant. Aluminum - primarily by high-end eyewear designers because of the unique look it creates. Aluminum - most widely used, nonferrous material. commercial aluminum with small amounts of silicon and iron is hard and strong.
curious Frame Materials Solid silver or sterling silver - often used as a jewelry-like accent on plastic frames. gold eyewear, typically gold plating rather than solid gold. Semi-precious or precious stones - Popular choices are onyx and turquoise, but even diamonds can be used Rhinestones - less expensive, used to create a flashy or retro look, especially in upturned cateye frames
curious Frame Materials Wood and bone frames - handmade, one-of-a- kind pieces that satisfy a specialty niche. unique look and beauty. leather – not as durable or practical as other materials ...used for accenting,
Inventorymanagement &marketing.. The real bugbear & rec.. headache…
Inventory management Keep your optical shop’s bottom line from looking like a rollercoaster. system should be in place to restock the shelves with similarly priced products COMPUTERIZATION
Computerized control inventory management software NECESSARY -It doesn’t have to be elaborate Modules that go along with your practice management system can cost up to Rs.20,000 If your practice has several locations, manage under one program.
Frameboard and vendors management Limit your vendors to 5 to 10 smaller number of vendors - build a stronger relationship Negotiate good terms and pricing Can get fast moving frames easily
How to get the best deal… Buying groups. buying a large quantity from one supplier – good deal – consider group buying best price while buying directly from the manufacturer. Shop,compare, ask for discounts for bulk purchase. Bulk purchase more than 150 frames in one type you can get your logo and brand name
Inventory management Inventory investment must remain stable. easily accomplished with a frame -for-frame reordering system. Implementing a reorder system will stabilize the initial investment, eliminate stock overages, and provide an accurate cost-of-goods percentage.
Inventory management two additional factors – space allocation and patient demographics – Do not inventory “back stock” or overstock. Overstock is wasted capital. inventory should have supply for display only…. Practice-specific demographic ranges age appropriate frame styles
Benchmarking.. Identify minimum number of jobs to be sold BENCHMARK: Recommended old frames and refixing = 2 to 3 times (25%) BENCHMARK: Complete Jobs ( Orders including both frame and lenses) = 75% Inventory levels - based on the recommended turn ratio of annual frame units sold.
Magic number to project an appropriate inventory level determine necessary staff requirements - estimate associated operating expenses & estimate projected annual revenue.No of eye glass prescriptions per month – „magic number” 60 to 75% capture rate