Final hh - 12.11.12 hilliard icw simulator releaseDocument Transcript
For more information, contact:Holly HollingsworthAT&T OhioOffice: 614-223-5711E-mail: firstname.lastname@example.org STATE REPRESENTATIVE GROSSMAN, AAA, OHIO HIGHWAY PATROL AND HILLIARD BRADLEY HIGH SCHOOL JOIN AT&T EFFORT ASKING DRIVERS TO PLEDGE TO NEVER TEXT AND DRIVE AGAIN Hilliard event notes more than one million pledges made nationallyHILLIARD, Ohio, Nov. 12, 2012 — State Representative Cheryl Grossman, AAA, and the OhioHighway Patrol today urged Ohio drivers to take the pledge to never text and drive again, as part of theAT&T initiative, ―It Can Wait.‖―Our goal is to save lives,‖ said Tom Pelto, President, AT&T Ohio. ―With the support of StateRepresentative Grossman, AAA and the Ohio Highway Patrol we’re challenging every driver in Ohio totake the pledge to never text and drive again.‖As part of an assembly involving students at Hilliard Bradley High School, AT&T announced that thenumber of pledges received by the company nationwide has surpassed one million. Along withcomments from State Representative Grossman, AAA and the State Highway Patrol, students viewedan AT&T documentary entitled ―The Last Text,‖ featuring true stories of lives altered or ended by thedecision to text while driving. Students also had the opportunity to get behind the wheel of AT&T’s in-car distracted driving simulator, to safely experience the dangers of texting while driving firsthand.―Texting and driving is a dangerous mix. It endangers your own life and the lives of people you’venever even met,‖ said State Representative Grossman. ―I’m proud to join AT&T’s effort to remind
drivers, especially our teenagers, of the potentially deadly consequences of texting while driving andthe fact that this dangerous practice is now illegal across Ohio.‖―Distracted driving is an epidemic on our roadways, and we need people all across Ohio to take actionin their communities to help put a stop to it," said Colonel John Born, Ohio State Highway Patrolsuperintendent.The AT&T ―It Can Wait‖ campaign is focusing attention on educating drivers, and in particular,teenagers, about the dangers of texting while driving and the company is asking all drivers to take thepledge to never text and drive again. To take the pledge, anyone can log on to www.ItCanWait.com.AT&T plans to spend tens of millions of dollars on the campaign in 2012 and has made it an ongoingcommitment in future years. The effort is comprised of several key initiatives, including: Encouraging its 240,000 employees to take the pledge and, in turn, urge all people to commit that they will never text and drive. On an average day, AT&T retail store and call center employees speak to customers more than 500,000 times. Working with TV and music celebrities to deliver a strong no-texting-while-driving message via TV ads, concerts, public appearances, Twitter and Facebook. Launching an aggressive social media campaign with advertising on Facebook and Twitter to encourage Americans to take the pledge and to share their pledges with their friends via social media. Educating the public using TV ads on the dangers of texting while driving that will run during high-profile events and teen-focused programs. Working to provide a toolkit of no-texting-while-driving information to every high school in the country. Making available the AT&T DriveModeTM 1 app, which has been downloaded more than 80,000 times. Challenging device makers and app developers to work with AT&T so that all devices include a pre-loaded, no-text-and-drive technology solution as soon as possible.
Launching an online driving simulator at www.ItCanWait.com so that anyone with access to the Internet can experience the dangers of texting while driving. Bringing an in-car simulator to more than 200 locations before the end of this year. Enlisting others – including law enforcement, educators, national retailers, consumer safety groups, legislators and the entire wireless industry – to join the no-text-and-drive movement. Asking more than 1,000 of AT&T’s strategic and other major suppliers to encourage their employees to pledge not to text and drive.A recent AT&T survey2 found that 97 percent of teens say they know that texting is dangerous. Thesurvey also found: 75 percent of teens surveyed say that texting while driving is ―common‖ among their friends; Almost all teens (89 percent) expect a reply to a text or email within five minutes or less; And 77 percent of teens report seeing their parents text while driving.But technology can help: 89 percent of teens said a phone app to prevent texting & driving – like AT&TDriveModeTM 1 – would be an effective way to get them or their friends to stop texting and driving. ###*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and notby AT&T Inc.1 Data and text messaging charges may apply for download and app usage. Standard messaging rates apply toauto-reply messages. AT&T DriveMode is free to AT&T customers only. Compatible device required.2 Survey conducted by Beck Research on behalf of AT&Thttp://www.att.com/Common/about_us/txting_driving/att_teen_survey_executive.pdf.About AT&TAT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies inthe world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in theUnited States and around the world. With a powerful array of network resources that includes the nation’s largest4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A