For more information, contact:
Sarah Briggs, AT&T Public Affairs
Ann Keeling or Jackie Danicki for dunnhumbyUSA
Email: firstname.lastname@example.org or email@example.com
AT&T CHALLENGES DUNNHUMBYUSA EMPLOYEES TO JOIN
“IT CAN WAIT” MOVEMENT TO HALT TEXTING WHILE DRIVING
AT&T Simulator Event at dunnhumbyUSA Headquarters Encourages
Employees to Pledge Not to Text and Drive
CINCINNATI, May 13, 2014 — Employees from dunnhumbyUSA joined University of Cincinnati
Men’s Basketball Coach Mick Cronin and AT&Ttoday to address a dangerous practice that puts
millions of Americans at risk: texting while driving.
To drive home the message and make our roads and highways safer, AT&T brought asimulator,
allowing dunnhumbyUSA employees to experience firsthand the dangers of texting and driving.
“Texting and driving is a perilous mix. It endangers your own life and the lives of people you’ve
never even met,” said Coach Cronin. “I’m proud to participate in this event at dunnhumbyUSA
with AT&T to remind drivers of the potentially deadly consequences of texting while driving.”
“It is tempting to text and drive, especially in today’s connected world, but we all must be
reminded just how dangerous the practice is,” said Mary Sue Findley, Executive Vice President,
Human Resources, dunnhumbyUSA.“Today’s simulator event at our headquarters with AT&T
illustrates this important and potentially life saving message for our employees and the
community at large.”
“Our goal is to save lives,” AT&T External Affairs Director Mark Romitosaid. “AT&T applauds the
efforts of the Ohio General Assembly –as well as Governor Kasich – on their efforts to pass and
sign into law House Bill 99, the statewide texting while driving ban.”
AT&T first launched the It Can Wait®
campaign in 2009 to educate the public about the dangers
of texting while driving and encourage consumers to take the pledge to never text and drive at
The It Can Wait®
movement is making a difference. One in three people who have seen the
texting while driving message say they’ve changed their driving habits, and the campaign has
inspired more than 4 million pledges to never text and drive.
Texting while driving causes more than 200,000 car crashes on American roadways each year,
according to the National Safety Council1
. Those who send text messages while driving are
much more likely to be in a crash.
Research shows that speaking up against texting while driving works. A ConnectSafely.org
survey sponsored by AT&T found that:
78% of teen drivers say they’re likely not to text and drive if friends tell them it’s wrong
90% say they’d stop if a friend in the car asked them to.
93% would stop if a parent in the car asked them to.
For more information on the It Can Wait®
campaign, please visit: ItCanWait.com.
National Safety Council www.nsc.org
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the
AT&T brand and not by AT&T Inc.
Web Site Links: Related Media Kits:
AT&T It Can Wait
AT&T Puede Esperar
Dangers of Text Messaging and Driving