Final 14.5.13 - cincinnati dunnhumby icw release

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Final 14.5.13 - cincinnati dunnhumby icw release

  1. 1. For more information, contact: Sarah Briggs, AT&T Public Affairs Office: 614-223-7641 E-mail: sarah.briggs@att.com Ann Keeling or Jackie Danicki for dunnhumbyUSA Office: 513-381-3248 Email: ann@cristofolikeeling.com or jackie@cristofolikeeling.com AT&T CHALLENGES DUNNHUMBYUSA EMPLOYEES TO JOIN “IT CAN WAIT” MOVEMENT TO HALT TEXTING WHILE DRIVING AT&T Simulator Event at dunnhumbyUSA Headquarters Encourages Employees to Pledge Not to Text and Drive CINCINNATI, May 13, 2014 — Employees from dunnhumbyUSA joined University of Cincinnati Men’s Basketball Coach Mick Cronin and AT&Ttoday to address a dangerous practice that puts millions of Americans at risk: texting while driving. To drive home the message and make our roads and highways safer, AT&T brought asimulator, allowing dunnhumbyUSA employees to experience firsthand the dangers of texting and driving. “Texting and driving is a perilous mix. It endangers your own life and the lives of people you’ve never even met,” said Coach Cronin. “I’m proud to participate in this event at dunnhumbyUSA with AT&T to remind drivers of the potentially deadly consequences of texting while driving.” “It is tempting to text and drive, especially in today’s connected world, but we all must be reminded just how dangerous the practice is,” said Mary Sue Findley, Executive Vice President, Human Resources, dunnhumbyUSA.“Today’s simulator event at our headquarters with AT&T illustrates this important and potentially life saving message for our employees and the community at large.”
  2. 2. 2 “Our goal is to save lives,” AT&T External Affairs Director Mark Romitosaid. “AT&T applauds the efforts of the Ohio General Assembly –as well as Governor Kasich – on their efforts to pass and sign into law House Bill 99, the statewide texting while driving ban.” AT&T first launched the It Can Wait® campaign in 2009 to educate the public about the dangers of texting while driving and encourage consumers to take the pledge to never text and drive at www.ItCanWait.com. The It Can Wait® movement is making a difference. One in three people who have seen the texting while driving message say they’ve changed their driving habits, and the campaign has inspired more than 4 million pledges to never text and drive. Texting while driving causes more than 200,000 car crashes on American roadways each year, according to the National Safety Council1 . Those who send text messages while driving are much more likely to be in a crash. Research shows that speaking up against texting while driving works. A ConnectSafely.org survey sponsored by AT&T found that: 78% of teen drivers say they’re likely not to text and drive if friends tell them it’s wrong or stupid. 90% say they’d stop if a friend in the car asked them to. 93% would stop if a parent in the car asked them to. For more information on the It Can Wait® campaign, please visit: ItCanWait.com. 1 National Safety Council www.nsc.org *AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Web Site Links: Related Media Kits: AT&T News AT&T It Can Wait AT&T Facebook AT&T Puede Esperar Dangers of Text Messaging and Driving
  3. 3. 3 Related Releases: Related Fact Sheets: AT&T Calls on Nation's Drivers to Pledge: Never Text and Drive Parents Can Rule, Kids Can be Cruel, New Mobile Phone Study Reveals 43% of Teens Say they Text & Drive; 77% Say Adults Warn Against Risks; but Text & Drive 'All the Time' AT&T Teen Driver Survey - Executive Summary AT&T Teen Driver Survey - Minority Findings Infographic: The Dangers of Texting While Driving Fact Sheet: AT&T's "It Can Wait" Campaign Video: Texting While Driving Simulator Video: AT&T Don't Text While Driving Documentary About AT&T AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse ® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/aboutus or follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att. © 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. About dunnhumbyUSA dunnhumby is the world’s leading customer science company. We analyze data and apply insights from more than 400 million customers across the globe to create better customer experiences and build loyalty. Our insights and strategic process help clients create competitive advantage and enjoy sustained growth. dunnhumbyUSA is a joint venture of The Kroger Company and London-based dunnhumby. dunnhumby employs nearly 2,500 employees in offices throughout Europe, Asia, Africa and the Americas, and serves a prestigious list of companies including The Kroger Co., Tesco, Coca-Cola, General Mills, Kimberly-Clark, Macy's, PepsiCo and Procter & Gamble. For more information, please visit us at www.dunnhumby.com.

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