J. How do you imagine social interaction within10 years, taking into consideration the impact of technology on human relations?
AGENDA • Today’s Social Interaction Model1 • Social Interaction in the Next Decade2 • The Challenges & Risks of Technology3 Mediated Social Interaction
1TODAY’S SOCIAL INTERACTION MODEL •Heavy reliance on Technology •Billions of people connected through social media •Huge impact on learning and information sharing •Organising community activity, social & political change
Technological Evolution of Communication• Carrier Pigeons • Newspapers • Telegraph • Radio/TV • Smart phones (Europe) • Fax • Computers • Social Media • telephone • Mobile Phones • Internet Circa 776 BC 1450 1800s 1900s Today . . . . . . .
Heavy Reliance on Technology:•Smart phones, computers, internet, online social networks ..etc • Maintaining relationships • Social clubs, interest groups Private Life • Making life more convenient (online dating, shopping, blogging etc) • Sourcing information • Connecting potential business Professional Life partners • Online consumer feedback
Billions of People Connected Through Social Media Source: http://www.onlineschools.org/state-of-the-internet/soti.html
Huge Impact on Learning and Information Sharing: Instant and real-time sharing: e.g. Google Docs Online university degrees – recorded seminars. Group projects: e.g. via Facebook Self learning: online training e.g. TED talks
Organising Community Activity, Social & Political Change Obama election Campaign in 2008 Arab Spring (Egypt/Tunisia) Pressure groups • AVAAZ campaigns (e.g. Murdoch investigation) Community Activity: • Neqqi bladek (clean your country: initiative to clean beaches in Algeria)
2 SOCIAL INTERACTION IN THE NEXT DECADE•Rapid innovation in Social Media•Rapid Innovation in Business•Stronger supply chains and moreefficient use of resources•Radical alteration of human relationships•Fully bi-directional, uncensored masscommunication relationship betweenpeople.•Move forward in human knowledge
Rapid Innovation in Social Media Increase in Social Media user-base and ways of usage (business to business use)Innovation User feedback• Product • Commercial weight development • Interactive surveys• Personalised content • Consumer blogs/reviews Consumer-business interaction Businesses will have real-time Access to • Improved response to user Consumer profiles and feedback • Real-time analytics preferences
Rapid Innovation in Business R&D Distribution Technology •Business evolution and job creation Logistics Production •Integrated communication in new software applications. Real-time Business •Fully networked business HumanResources Intelligence Sales environment •Social media strategy will be vital to business objectives Finance Manufacturing Legal Marketing
Stronger Supply Chains and More Efficient Use of Resources •Stimulating local economies via linking small producers with their cohorts resulting in better value distribution •Increased mass customisation of production thanks to closer client interaction •Lower entry barriers for entrepreneurs encouraging innovation •Optimisation of resources thanks to better quality and more timely access to information
Less use of text in favour of video-audio content Blurred Video chat boundaries replacing face-between social and business Radical to-face interaction life alteration of human relationships One stop for Increase in social media international (Conferencing contacts platforms)
Fully Bi-directional, Uncensored Mass CommunicationRelationship between People.• Authors publishing books online• Musicians releasing albums directly on the internet• Political parties reaching out directly to voters onlineMove Forward in Human Knowledge• Scientists collaborating with peers in virtual labs• Increased technological literacy
3THE CHALLENGES & RISKS OF TECHNOLOGY MEDIATED SOCIAL INTERACTION Anonymity? Data Control? quality? Trust? Technology Spam?
Future considerations in the virtual world•Are we more connected or fragmented?•Are we in control of our own data and privacy?•Who do we share our data with?•What’s the true identity of people we connect with?•Have human relationships improved or deteriorated?•Can we handle the information overload?•Are we happier?