Twitter for business


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Castro Valley/Eden Area Chamber of Commerce Twitter seminar, Sept 28, 2011

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Twitter for business

  1. 1. Twitter for Business<br />Welcome to the Twitterverse<br />Heather Mellon<br />Hayward Area Historical Society<br />
  2. 2. What is Twitter?<br />From the Twitter website:<br />“Twitter is a real-time information network that connects you to the latest information that you find interesting. Simply find the public streams you find most compelling and follow the conversations.”<br />In summary:<br />Live updates about anything and everything, from where you are to what’s happening on tv. Also a cool place to connect with celebrities and get discounts from businesses.<br />
  3. 3. How is Twitter used?<br />What is a “Tweet”?<br />"At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters in length, but don’t let the small size fool you—you can share a lot with a little space. Connected to each Tweet is a rich details pane that provides additional information, deeper context and embedded media. You can tell your story within your Tweet, or you can think of a Tweet as the headline, and use the details pane to tell the rest with photos, videos and other media content.” –<br />Basically: You can send out 140 characters at a time, use them wisely.<br />Who uses Twitter?<br />People (celebrities and the average Joe)<br />Businesses& brands (including organizations)<br />Places (museums, etc.)<br />
  4. 4. Why Tweet?<br />What Twitter offers<br />Real-time updates & interaction<br />Microblogging – an easy way to share small doses of content<br />Ideal for mobile phone use<br />200 million registered users (via Mashable, as of 9/8/11)<br />100 million active at least once a month<br />50 million active once a day<br />230 million tweets per day<br />31% follow 1-5 brands; only 10% follow no brands (via Lab42, as of 8/20/11)<br />66% follow to get discounts<br />48% follow to participate in contests<br />47% follow because they have interesting tweets<br />30% follow for customer service<br />
  5. 5. Twitter Terminology, Pt. 1<br />Mention<br />Mention a Twitter account, preceded by “@”, e.g. “Thanks for sharing, @HaywardAreaHist!” Good way to get the attention of that user.<br />Retweet(RT)<br />Forward someone else’s tweet to your followers.<br />Message (DM)<br />Privately send a message to another account; also known as “direct message.”<br />Hashtag<br />A hashtag before a word or phrase marks it as a theme or topic, e.g. “Today I’m learning about #Twitter for business”<br />
  6. 6. Twitter Terminology, Pt. 2<br />Follow/Follower<br />When you click on the “follow” button, you are subscribing to that account’s tweets. A “follower” is someone who is subscribed to your tweets.<br />Feed<br />Your Twitter feed is what you see when you log in, a chronological list of the tweets of the users you follow.<br />List<br />Users can add accounts they are following to lists they have created. Each list shows the feeds from the accounts on that list.<br />Trending<br />Topics trending on Twitter are the current most talked about topics. Sometimes hashtagged words/phrases, or just keywords.<br />
  7. 7. Best Practices<br />How often should I tweet? (via SimplyZesty)<br />No more than 35 times per day<br />When should I tweet? (via AllTwitter)<br />Weekdays have the highest volume, particularly Wednesdays<br />What should I tweet? (via SimplyZesty)<br />80% of those with more than 500 followers prefer to follow a focused account<br />People are most likely to RT interesting or humorous content<br />People are most likely to unfollow if you tweet too much or if your tweets appear automated<br />
  8. 8. Getting started<br />
  9. 9. Getting started<br />Business name<br />Twitter handle<br />
  10. 10. Your profile<br />
  11. 11. Your profile<br />Business name<br />Your stats<br />Bio<br />
  12. 12. Twitter feed<br />
  13. 13. Send a tweet<br />
  14. 14. Send a tweet<br />Character counter<br />Add a photo<br />
  15. 15. Tweet a photo<br />
  16. 16. Retweet<br />Retweet<br />
  17. 17. Retweet<br />Retweet<br />
  18. 18. Tools & Tips<br />URL shortener<br /> –<br />Scheduling tweets<br />HootSuite, TweetDeck<br />Learning the lingo<br />Tagdef – - Definitions for different hashtags<br />Twittonary – – Definitions for various Twitter-related words.<br />Analytics<br />Tweetreach – shows average number of people reached per tweet<br />Twitter Grader – check how influential you are on Twitter; can also search by location<br />
  19. 19. Building a following<br />Cross-promote<br />Website, Facebook, e-newsletter, business cards, flyers<br />Use RT & hashtags<br />Increases visibility<br />Find others to follow<br />Some will follow back!<br />Twellow – search for Twitter users by location<br />Always respond<br />Engagement builds followers<br />
  20. 20. Tweeters to follow<br />Social Media/Twitter:<br />@TwitterBusiness– Official Twitter account with tips for businesses<br />@SocialMedialy– Social media news with an emphasis on Twitter<br />@Change4aDollar – Tweets about online marketing, targeted for small businesses and nonprofits<br />Businesses:<br />@CVEACC<br />Chamber members: @HaywardAreaHist, @BAMorrison, @EWCCastroValley, @tomtinasdeli, @EdenMedCenter, @csueastbay, @ebrpd<br />@StGeorgeSpirits– St. George Spirits distillery in Alameda<br />
  21. 21. Resources<br />Mashable Business:<br />AllTwitter:<br />Twitter:<br />Simply Zesty:<br />Social Media Examiner:<br />
  22. 22. Thank you!<br />Heather Mellon<br />Marketing Coordinator<br />Hayward Area Historical Society<br />(510) 581-2428<br /><br />@HaywardAreaHist<br />