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Twitter for business
 

Twitter for business

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Castro Valley/Eden Area Chamber of Commerce Twitter seminar, Sept 28, 2011

Castro Valley/Eden Area Chamber of Commerce Twitter seminar, Sept 28, 2011

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    Twitter for business Twitter for business Presentation Transcript

    • Twitter for Business
      Welcome to the Twitterverse
      Heather Mellon
      Hayward Area Historical Society
    • What is Twitter?
      From the Twitter website:
      “Twitter is a real-time information network that connects you to the latest information that you find interesting. Simply find the public streams you find most compelling and follow the conversations.”
      In summary:
      Live updates about anything and everything, from where you are to what’s happening on tv. Also a cool place to connect with celebrities and get discounts from businesses.
    • How is Twitter used?
      What is a “Tweet”?
      "At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters in length, but don’t let the small size fool you—you can share a lot with a little space. Connected to each Tweet is a rich details pane that provides additional information, deeper context and embedded media. You can tell your story within your Tweet, or you can think of a Tweet as the headline, and use the details pane to tell the rest with photos, videos and other media content.” –Twitter.com
      Basically: You can send out 140 characters at a time, use them wisely.
      Who uses Twitter?
      People (celebrities and the average Joe)
      Businesses& brands (including organizations)
      Places (museums, etc.)
    • Why Tweet?
      What Twitter offers
      Real-time updates & interaction
      Microblogging – an easy way to share small doses of content
      Ideal for mobile phone use
      200 million registered users (via Mashable, as of 9/8/11)
      100 million active at least once a month
      50 million active once a day
      230 million tweets per day
      31% follow 1-5 brands; only 10% follow no brands (via Lab42, as of 8/20/11)
      66% follow to get discounts
      48% follow to participate in contests
      47% follow because they have interesting tweets
      30% follow for customer service
    • Twitter Terminology, Pt. 1
      Mention
      Mention a Twitter account, preceded by “@”, e.g. “Thanks for sharing, @HaywardAreaHist!” Good way to get the attention of that user.
      Retweet(RT)
      Forward someone else’s tweet to your followers.
      Message (DM)
      Privately send a message to another account; also known as “direct message.”
      Hashtag
      A hashtag before a word or phrase marks it as a theme or topic, e.g. “Today I’m learning about #Twitter for business”
    • Twitter Terminology, Pt. 2
      Follow/Follower
      When you click on the “follow” button, you are subscribing to that account’s tweets. A “follower” is someone who is subscribed to your tweets.
      Feed
      Your Twitter feed is what you see when you log in, a chronological list of the tweets of the users you follow.
      List
      Users can add accounts they are following to lists they have created. Each list shows the feeds from the accounts on that list.
      Trending
      Topics trending on Twitter are the current most talked about topics. Sometimes hashtagged words/phrases, or just keywords.
    • Best Practices
      How often should I tweet? (via SimplyZesty)
      No more than 35 times per day
      When should I tweet? (via AllTwitter)
      Weekdays have the highest volume, particularly Wednesdays
      What should I tweet? (via SimplyZesty)
      80% of those with more than 500 followers prefer to follow a focused account
      People are most likely to RT interesting or humorous content
      People are most likely to unfollow if you tweet too much or if your tweets appear automated
    • Getting started
    • Getting started
      Business name
      Twitter handle
    • Your profile
    • Your profile
      Business name
      Your stats
      Bio
    • Twitter feed
    • Send a tweet
    • Send a tweet
      Character counter
      Add a photo
    • Tweet a photo
    • Retweet
      Retweet
    • Retweet
      Retweet
    • Tools & Tips
      URL shortener
      Bit.ly – bitly.com
      Scheduling tweets
      HootSuite, TweetDeck
      Learning the lingo
      Tagdef – tagdef.com - Definitions for different hashtags
      Twittonary – twittonary.com – Definitions for various Twitter-related words.
      Analytics
      Tweetreach – shows average number of people reached per tweet
      Twitter Grader – check how influential you are on Twitter; can also search by location
    • Building a following
      Cross-promote
      Website, Facebook, e-newsletter, business cards, flyers
      Use RT & hashtags
      Increases visibility
      Find others to follow
      Some will follow back!
      Twellow – search for Twitter users by location
      Always respond
      Engagement builds followers
    • Tweeters to follow
      Social Media/Twitter:
      @TwitterBusiness– Official Twitter account with tips for businesses
      @SocialMedialy– Social media news with an emphasis on Twitter
      @Change4aDollar – Tweets about online marketing, targeted for small businesses and nonprofits
      Businesses:
      @CVEACC
      Chamber members: @HaywardAreaHist, @BAMorrison, @EWCCastroValley, @tomtinasdeli, @EdenMedCenter, @csueastbay, @ebrpd
      @StGeorgeSpirits– St. George Spirits distillery in Alameda
    • Resources
      Mashable Business: mashable.com/business
      AllTwitter: www.mediabistro.com/alltwitter
      Twitter: blog.twitter.com
      Simply Zesty: www.simplyzesty.com
      Social Media Examiner: www.socialmediaexaminer.com
    • Thank you!
      Heather Mellon
      Marketing Coordinator
      Hayward Area Historical Society
      (510) 581-2428
      h.mellon@haywardareahistory.org
      @HaywardAreaHist